When it comes to reopening your business, it’s important to prepare your salon for a new change of pace. Making strategic updates to your services, prices, and processes will help position your business for a strong and stable reopening. As you prepare for your grand reopening, we’ve gathered 5 changes to make to help you reboot stronger than ever.
1. Update Your Service Menu
Before opening your salon or barbershop, make your clients feel safe and confident about booking with you by updating your service descriptions to specify any added safety requirements you’re following.
2. Reevaluate Your Prices
After weeks of closure, your services will be in high demand. But with social distancing regulations, salons won’t be able to fit as many clients as they once did. Plus, with added cleaning procedures, products, and equipment, your overhead will likely increase for the time being. Before you open, take time to adjust your prices to appropriately reflect the amount of time, money, and effort going into these new changes.
Your clients are well aware that these added safety precautions are out of your control. As a result, clients will be understanding of a slight bump in your prices. At the end of the day, clients want to support your business and continue getting the services they love.
3. Reorganize Your Space
Before reopening, take some time to feng shui your space. Evaluate and rethink the high-touch areas of your salon. Remove magazines and products from display tables and instead place signs with links to your Instagram and salon website where clients can browse lookbooks and buy products online.
4. Take Consultations Online
Offer virtual consultations so you can answer any questions your clients might have in advance. Virtual services are also a great way to connect with new clients and built trust. New clients who start with a consultation are more likely to book and spend more money with you over time.
By offering consultations online, you also free up time in the salon for your most high-value services which will make a bigger impact on your bottom line.
5. Make Checkout Contact-Free
Once you have clients back through your doors, your space will be limited. New social distancing procedures will require most salons to operate at half capacity or space clients throughout the salon. Creating a quick and contact-free checkout experience will help you maximize your time. With online payments, you can charge clients without the exchange of credit cards, cash, or checks. Clients can pay directly from their phones for a safe and seamless checkout experience. After you charge a client, they’ll receive a text with their service total and a link to add a tip. Creating a safer, faster, and seamless checkout for both you and your clients.
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