“You’ve never worked unless you’ve worked a December as a hairdresser.”
If you’re a business owner in the beauty/barber industry, you can probably (definitely) relate to this. The holiday season is usually the most stressful time of the year — but, it can also be the most profitable. With the right strategy and enough advanced planning, you can take advantage of the spending spirit without working yourself sick. Here are the top things you can do now to prepare your salon for the holidays.
- Block off vacation and personal time. Clients are also busy during the holidays so they’ll be booking last minute, trying to book outside of your regular hours, and messaging you when they realize you don’t have many openings left. If you’re in the beginning stages of building your clientele, it’s ok to make a few exceptions. But otherwise, it’s important to stand your ground. If you want to give clients your best, you need your rest and relaxation too.
- Set your holiday hours (and stick to them). If you decide to extend your hours, get the word out but make sure your messaging is clear. Use StyleSeat’s email marketing tool to let clients know you’re opening up some extra hours for booking, but your schedule is super busy this time of year and you won’t be able to accommodate any requests outside of your new hours. Set your boundaries early on so clients know what to expect.
To set your hours and block off vacation time in your StyleSeat calendar: Tap the (…) button in the top right corner of your calendar and select Manage Availability.
GET CLIENTS TO PRE-BOOK APPOINTMENTS
The number one way to avoid stress and chaos? Pre-booking. This will give you a clear idea of what your schedule and income will look like through the rest of the year.
- Make an announcement that your schedule fills up quickly during the holidays and if clients want to secure a spot on your schedule, they’ll need to book an appointment in advance.
- Update your message in the description on your booking page or website, send an email marketing campaign, post about it on your social media, and remind clients when they’re in the chair that they should book all holiday appointments as soon as possible.
PRO TIP: To stay on track and avoid as many last minute surprises as possible, set up a No-Show/ Late cancellation policy. Clients enter a credit card when they book so you get paid for your time if they cancel late or don’t show up.
POST HOLIDAY PHOTOS
- Post your best holiday looks on Instagram and inspire clients to book. Remember to always include a clear call to action in each post — for example: “Love these holiday nails on @JenniSF Hit the book button on my profile page to get this look before my schedule fills up!
Learn how to get the official “Book” button on your Instagram page here.
- Set up an “Instagrammable” holiday-themed selfie station in your salon and encourage clients to tag you in their photos. Make sure your social media information is visible somewhere so clients know which account to tag.
UPSELLS AND ADD-ONS
- Create a few holiday packages to add to your service menu. Your goal is to increase the average spend per client. Take some of your most booked services and create a package that includes a smaller add-on service for a small discount. Let clients know the package is only available during the holidays so they should book now. Not only does this encourage clients to spend a little extra, it’s also an opportunity to introduce them to a new service they might continue booking in the future.
- Update your retail display to be more enticing for the holidays. You can market products as stocking stuffers or package certain items together and market them as the perfect gift.
REWARD LOYAL CUSTOMERS
- Show your loyal clients you appreciate them. Something as simple as a personal thank you email can go a long way. If you have a few clients who have always supported you, showed up on time, tipped, and referred you to their friends, give them a small complimentary add-on service to show them their loyalty hasn’t gone unnoticed.
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