As coronavirus continues to shape the beauty industry, we can expect to see new changes and future closures. As regulations pivot, the best way to stay ahead of future changes and support your clients is to keep them in the loop.
Explore the best ways to update your clients on all things COVID-19:
Send a Mass Email
Have a templated email ready to go. When a change comes into action, you’ll be ready to instantly send a personal note to update your entire client list.
Hi [First Name],
I hope this email finds you healthy and safe! As you may have heard, as of [Date] we are no longer able to provide indoor salon services. Moving forward you can [New Process for Clients].
In the meantime, please feel free to book my virtual services, purchase a gift card, or shop my online products.
Thank you for your support and flexibility during this time, I can’t wait to see you in the salon next!
Send a Pre-Appointment Note
For any clients with an upcoming appointment, take time to send a pre-appointment note to fill them in on your latest COVID-19 protocols. If there are new policy requirements (such as outdoor services or required masks), use this time to give them a heads up the day before their appointment.
Reflect Changes on StyleSeat
As you adhere to new changes, the easiest way to keep clients in the loop is to update your hours and services on StyleSeat. Take advantage of your StyleSeat bio to add any new policy changes or required protective equipment (like masks). Plus, if regulations force your salon to temporarily close up shop, you can move your virtual services to the top of your service menu.
Create a Reopening Page
House all of your updates, regulations, and precautions in one place with a reopening page on your professional website. Here you can outline what clients should expect, how to prepare, what to bring, and what to do before coming in for their next appointment. Are you accepting cash, walk-ins, or additional guests? Outline your latest changes on this page and keep it up to date.
Post on Social
Take advantage of your social channels to update your clients. You can use feed posts and stories to update your hours, availability, or any policy changes (such as limited services). Plus, you can update your social bio to reflect your current status and include a link to direct clients to a COVID-19 information page or your StyleSeat booking page.
As you roll with the punches of COVID-19, keeping clients up to speed is the best way to retain loyal clients along the way. Excel your business even when bookings are down with StyleSeat.
For more business tips, check out these articles: