Slogans are an essential part of your tool kit when it comes to marketing your salon. As an entrepreneur, you might worry about the finer details of executing your business plan, like thinking of a catchy nail salon slogan that reflects the heart of your business.
When you join StyleSeat, we help market your salon to find new customers. But a good slogan helps you find customers offline, too. In this post, we’ll cover some strategies for thinking of your own slogan and give you some examples to get your creativity flowing.
How To Write a Nail Salon Slogan
It’s going to take some trial and error to find a catchy nail salon slogan that works for your business. Slogans should generally:
- Keep it a sentence or shorter: You want to catch customers’ attention quickly.
- Make it easy to understand: Simple is better when it comes to slogans.
- Communicate your services: Customers should know exactly what type of salon you are from your slogan.
- Reflect your salon mission statement: Call attention to specialties like your luxury clientele or eco-friendly practices.
Beyond these best practices, you can do whatever you want with your slogan. Keep reading for our favorite tips and inspiration to help your nail salon slogan stand out.
General nail salon slogan ideas:
1. Do your nails, make your day
2. Life is short, nails don’t have to be
3. A fresh start with a fresh set
4. Nails that never fail
5. Nail your style
6. Step into luxury, walk out with style
7. Beauty is in your hands
8. Where every day is a good nail day
9. Polished to perfection
10. Service we swear by
11. Take your nails from drab to fab
12. Elicit nail envy
Play on Location
One of the easiest ways to set your nail salon slogan apart from others’ is to incorporate a reference to your location. Whether you use a local street name or incorporate your city’s name, this will help clients feel more at home and help build customer loyalty.
13. Luxury nails, small town prices
14. The best manicure on Main Street
15. The nails of your dreams in the city of your dreams
16. Get glammed on Grand Ave
17. The heart of your nail routine in the heart of the town
18. Number one in nail care at number three Market Street
19. The best-kept secret in the city
20. The only eco-friendly salon in town
21. Cedar Lane’s one-stop shop for all things nails
22. X City’s acrylic nail specialist
Highlight Key Services
Do your nail techs love detail work? Do you offer the best dip manicure in town? Or maybe you’re known for throwing in a free shoulder massage with your manicures? Highlight it in your slogan! Use this as an opportunity to sell your top services, show off your specialty, and set your nail salon apart from competitors.
23. Manicures with allure
24. Polish your look, from fingers to toes
25. Painting perfection, one coat at a time
26. A pampering pedicure you deserve
27. Here to shape your set to perfection
28. Where nails are an art form
29. A manicure that lasts and service that’s fast
30. Our mission is to find your perfect nail technician
31. Top-notch color, one nail at a time
32. Artistic acrylics and glamorous gels
Keep It Trendy
Pop culture references can be hit or miss, but they’re very effective when done well. If you’re unsure about a specific pop culture reference and are using it on marketing materials such as business cards, order them in smaller batches to test out what works before committing to it. You can also use this opportunity to show off any nail trends your salon excels at.
34. Nails that shine bright like a diamond
35. Put your best nails forward
36. Up your nail game, not your nail budget
37. Nail care is self-care
38. Treat yourself to trendy nails, every time
39. Healthy nails, happy you
40. Keep calm and Gel-X on
41. Picture-perfect nail art, just around the corner
42. Polish galore for endless possibilities
Love them or hate them, a clever pun makes a great slogan. In fact, it’s basically the one instance where no one complains about a play on words. Get creative and let the ideas flow here. Not feeling the puns? Try a clever rhyme or alliteration. If you’re stuck on ideas, work backward from a list of services or nail tools to see if any double entendres come to mind.
43. Nailing your look since 2002
44. Polish up real nice
45. For when other salons just don’t cut it
46. A manicure for a bad day
47. Keeping you on your toes
48. Fighting for style — toe and nail
49. Give us a dial when you need a file
50. Beauty at your fingertips
51. Treat yourself from head to toenails
52. Your destination for picture-perfect pedicures
53. Tough as nails
54. Polish your life
55. We put the “cure” in pedicure
56. We nail it every time
57. The top coat of nail salons
It might take some trial and error to find a catchy nail salon slogan that fits your business, but don’t be afraid to take your time. You can always get your employees’ input or ask them for ideas if you’re unsure. Once you have your slogan down, join StyleSeat so you can focus on what you love and book more appointments.