Nobody wants to annoy clients with marketing emails right? Wrong.
Email marketing is the number one way to get more bookings, promote new services, and to gain clients’ trust.
Believe it or not…..
- 91% of US adults like to receive promotional emails from companies they do business with (MarketingSherpa).
- Email is 40 times more effective than Facebook and Twitter combined in helping a small business acquire new customers. (McKinsey)
Social media is great for marketing, but if you are serious about growing your business, email marketing should be your top priority.
WAYS TO GET STARTED:
- FILL LAST MINUTE OPENINGS
Let’s be honest, clients aren’t checking your availability every day. But you know what they do check every day? Their inbox.
Empty slots on your schedule are wasted income. Send an email to clients and let them know you have some last minute openings.
- ANNOUNCE NEW SERVICES
Email clients and give them a list of all the great things about this new service and why they will want to book it. This is your chance to plant the seed. Get clients familiar with your new menu item so when you offer it to them in the salon, they will already be familiar with it.
New service announcements show that you are continuing to educate yourself and stay on top of trends. Clients trust pros who are knowledgeable in their field.
- SPECIAL OFFERS
If you are running a promotion, let clients know to book it with an email. Use StyleSeat’s email marketing tool, which includes a direct link to your booking page. Clients can read about your offer, click the link, and book the appointment on the spot! If you occasionally send clients special offers, it gives them an incentive to check their emails.
- IMPORTANT CHANGES OR INFORMATION
Keep clients informed about new salon hours, your vacation time, or if you are switching locations. When clients have to find this information out the hard way, it can be very frustrating and it could even cost you a loyal client.
- STRENGTHEN CLIENT RELATIONSHIPS
Your clients are also busy people – you are not always top of mind. The truth is, there are many professionals to choose from, some will offer lower prices, some even have more convenient locations or salon hours. How are you going to stand out? Emails help you stay fresh in your clients’ mind. Special offers make them feel valued, and receiving updates makes them feel important.
- LOOK PROFESSIONAL
StyleSeat’s email templates are designed to make you look professional when you reach your client’s inbox. You can customize each template by uploading your own photo and writing your own message.
- LEARN WHAT WORKS
Finally, email marketing can help you determine what type of marketing works best on a specific group of clients. StyleSeat’s email marketing tool gives you a breakdown of how your clients interact with each campaign. You can see the number of emails opened and how many of them click your link to book an appointment. This tells you what type of emails they like best. Do they love when you send them last minute openings? Do they always book an appointment when you offer a promotion on highlights but never on updos? Experiment with subject lines, photos, calls-to-action, and the time and day you send the email. See what works best for you and your business.
Give StyleSeat’s email marketing tool a try here.
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