It’s no secret that Instagram is a must-have tool for modern stylists. This photo-friendly channel offers an easy way to showcase your skills, build credibility, and connect with new clients. In fact, top StyleSeat professionals (those who make over $500,000 every month) drive 40 percent of their page traffic from Instagram.
As a stylist, if you’re not using Instagram to convert new clients, you’re simply missing out. But, no matter how much effort you put into curating your Instagram feed, turning fan followers into loyal clients takes more than just the perfect photo. Explore three simple ways to drive more business from Instagram.
1. Add the Instagram Book Button
The easiest way to turn social followers into clients? Make your booking process as easy as possible. Give your followers the opportunity to book your services right from your profile with the Instagram Book button.
Adding this call to action to your profile gives your followers the power to book an appointment on their time. Plus, when clients can book their own appointments, you can focus on your work instead of coordinating reservations. With each post on Instagram, you can point users back to your Book Now feature, where they can reserve their spot at the touch of a button.
2. Share StyleSeat Assets & Stickers
Want to market your business instantly? With StyleSeat, you have access to personalized graphics created just for you. With professionally designed assets and pre-curated copy, we made it easy to quickly promote your StyleSeat page.
To post your graphic, click Edit Profile, and select Promote Profile. Next, tap the photo to share your StyleSeat asset on the social channel of your choice. We’ve even included a personalized caption complete with hashtags to share alongside your photo — so you can get back to doing what you love. Simply hold down the paragraph to copy and paste it into the caption field of your Instagram post.
Plus, now you can decorate your Insta-stories with StyleSeat stickers! In the edit screen of your Instagram story click the square smiley icon and type StyleSeat into the search bar to pull all of our curated stickers.
3. Link Your StyleSeat URL
While the Book Now button will allow clients to instantly book from Instagram, some clients will still look for a link in your bio. Give clients even more ways to book by including your StyleSeat page in your Instagram bio.
To add your booking link, open Instagram, click Edit Profile, and paste your StyleSeat booking link into the website field, just like Houston-based stylist Denise East below.
Adding this link allows clients to do their research before booking an appointment. With your StyleSeat link available, new visitors can review your photos, browse your services, and get to know you — all before they book with you. If someone isn’t quite ready to book using the Book Now button, they check out your booking link to learn more before pulling the trigger.
Looking for tools to help you run your business? Try StyleSeat here.
For more industry tips, check out these articles: