A Brazilian Blowout usually costs between $75 and $325, depending on your hair length, type, and condition. 

A Brazilian Blowout is a type of keratin treatment that bonds to your hair to eliminate frizz, increase shine, and decrease damage from the elements. It’s called a Brazilian blowout because the smoothing treatment originated in Brazil and uses ingredients native to the country, including camu camu and açai. 

Unlike other keratin treatments, texture releases, or silk presses, the Brazilian Blowout is a little simpler while being similar in cost. While some treatments require you to wait four days to wash and refrain from tying your hair up for a week, Brazilian Blowouts are complete as soon as you stand up from the style seat. 

If you’re interested in getting a Brazilian Blowout, we’ve put together a guide for how much you can expect to spend before you book your appointment

How much does a Brazilian Blowout cost at a salon?  

Depending on the length of your hair, a Brazilian Blowout may cost anywhere from $75 and $325. Brazilian Blowouts are most popular among those with naturally curly hair who are looking to smooth their frizz. Those with thinner or shorter hair will pay less than those with thicker, longer, or curlier hair because they have less hair to treat. 

Those looking for a more cost effective route can purchase the smoothing chemicals from the store and attempt the treatment at home. However, it’s usually recommended to let a professional stylist handle it. Similar to how you can’t recreate a Picasso from your living room, it can be tough to replicate the beauty of a salon blowout. You can also look into the costs of other keratin treatments to see if there’s an affordable alternative.

What impacts the cost of a blowout? 

The main factor that affects the cost of a Brazilian Blowout is your hair’s length and thickness. Since a blowout aims to make frizzy or thick hair lie flat and smooth, the price will correlate with the amount of hair there is to work with. The more hair to treat, the more treatment will cost. 

However, location may also impact the cost. Those who live in areas with a more expensive cost of living or where blowouts are more in demand may pay more than those who don’t — for example, the average appointment in California costs about $40 more than in North Carolina. 

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How long does a blowout take?  

A typical Brazilian Blowout takes about 90 minutes (or the length of a soccer match!), though some heads may take more or less time to treat. Those with curlier or thicker hair will take longer than those with a thinner, shorter cut. 

Brazilian Blowout length will be impacted by:

  • Hair length
  • Hair thickness
  • Curliness 
  • Condition of hair
  • Hair texture

What happens during my appointment?

If you’ve ever used a flat iron to straighten your hair, you’ve completed at least part of the Brazilian Blowout treatment. In addition to flat ironing, a chemical formula will also be added to the hair to lock in the result. 

In total, a Brazilian Blowout appointment will go like this: 

  1. Your hair will be thoroughly washed to clean it and remove any product you’re wearing.
  2. Your stylist will go section by section, applying the liquid keratin formula to your hair from root to tip.
  3. Your stylist will flat iron your hair to seal in the look.
  4. Your hair will be washed again and deep conditioned.
  5. Your hair will be blow dried and styled.

Your hair will be flat ironed, but that doesn’t mean it’s going to be completely straight. If you want a more wavy look, let your stylist know and they will style your hair to look how you want it once the blowout is complete. 

How long does a Brazilian Blowout last? 

A Brazilian Blowout typically lasts three months, provided you use shampoo that doesn’t contain sulfates or chlorine. You can extend the time your blowout lasts by increasing time between washes and taking care of your hair. 

photo of woman with long hair covering side of face and showing other side, text on the bottom summarizing ways to make a Brazilian blowout last longer

You can make your blowout last longer by doing things like:

  • Waiting longer between washes
  • Using products specifically for blown out hair
  • Avoiding swimming in chlorine or salt water
  • Deep conditioning

Is a Brazilian Blowout worth it? 

Like any chemical beauty treatment, Brazilian Blowouts have both fans and haters. Some applaud the treatment’s ability to completely transform hair, while others think that it’s too much time (and money) for something that could damage your hair in the long run. 


  • Smooths hair and prevents frizz
  • Can prevent elemental damage
  • Safe for all hair types
  • Safe for color-treated hair


  • Time-intensive treatment 
  • Not a permanent hair straightening solution
  • Formaldehyde may be dangerous
  • Expensive
photo of woman with straight black hair wearing black leather jacket on top, summary of pros and cons of Brazilian Blowouts below

How much does it cost to do a Brazilian Blowout at home? 

It is possible to do a Brazilian Blowout at home by purchasing a keratin treatment. These at-home treatments usually cost somewhere between $30 and $80, depending on how much you need and what quality you decide to purchase. 

Like many chemically backed hair treatments, it’s always advisable to visit a salon rather than attempt the treatment at home. A professional stylist is trained on how to manage (and smooth) hair, giving you your desired result. In the end, it will be worth it to spend the time and money getting what you actually want and making sure your treatment is safe. 

Find a stylist in your area

A Brazilian Blowout is a trendy hair treatment for a reason. It can make hair look shiny, smooth, and healthy. If you’re interested in seeing what a Brazilian Blowout can do for your hair, find a stylist in your area

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