Marketing your business on social media is a simple and inexpensive way to get more bookings, connect with existing and potential clients, and post timely information quickly. If you are inexperienced with social media, Twitter is by far the simplest platform to use and a great place to get started in the world of social media marketing. Here are a few simple ways you can use Twitter to encourage clients to book more often.
Share your custom booking URL.
Each StyleSeat account comes with a custom link that sends clients directly to your booking page. You can find your custom link on the mobile app by heading to the “more” tab, selecting “my profile,” and pushing the “promote” button at the top. Make sure to tweet your link at least once a week to remind your followers you are online bookable.
Let clients know when you have openings in your schedule.
Most Twitter users check their feed once a day, and many check several times a day. If you have important information you need to get out to your clients quickly, post a tweet. This is especially useful when you need to fill last-minute openings in your schedule. Twitter only allows 140 characters in each tweet, so keep it simple. Post the date and time you have available and include your URL.
Announce special offers.
Are you offering a promotion? Announce it on twitter to entice your followers to book. If you are offering a limited-time deal, it is especially important that you take extra measures to reach as many customers as possible. Clients don’t always check their email, so make sure to use social media to get the word out. Twitter also allows you to post a photo with your tweet so get creative and add an image of the service you are promoting.
Run a twitter poll.
Twitter has a fun feature that allows you to take votes from followers. Gather important information from clients by asking questions like,
If I were to add a new service, which one would you be most excited about? a) threading b) waxing c) sugaring
Would you book an appointment on Wednesdays if I added it to my schedule? a) yes b) no
Share your all-star reviews.
After each appointment, StyleSeat encourages clients to leave a review and these reviews appear on each profile page. Positive reviews are a major selling point for customers who may not be familiar with your salon or services. Post your reviews to Twitter to promote your excellent reputation and show potential customers how loved and trusted your services are.
Twitter is just one of many useful social platforms for marketing. Set up a profile on Instagram and Facebook as well to reach as many potential clients as possible. Take advantage of your custom URL, make booking easier, and keep your clients informed.
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