{"id":966,"date":"2018-06-22T17:22:51","date_gmt":"2018-06-22T17:22:51","guid":{"rendered":"https:\/\/blog.styleseat.com\/?p=966"},"modified":"2018-06-22T17:22:51","modified_gmt":"2018-06-22T17:22:51","slug":"make-more-money-with-the-salon-clients-you-have","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/make-more-money-with-the-salon-clients-you-have\/","title":{"rendered":"3 Ways To Make More Money With The Salon Clients You Have"},"content":{"rendered":"<p style=\"font-weight: 400;\">You\u2019ve put in the long hours already, you\u2019ve hustled, you\u2019ve built a solid clientele, and now: it&#8217;s time to make more money. At this point, you\u2019ve got a lot on your plate and you probably think you\u2019re too busy to worry about strategies for increasing your income.&nbsp;<b><strong>Think again.<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">If you\u2019ve been in the biz for over five years, making more money isn\u2019t about&nbsp;working harder,&nbsp;<b><strong>it\u2019s about working smarter.<\/strong><\/b>&nbsp;Most stylists appreciate new clients, but now that you aren\u2019t desperate for them, you can spend a little less time and energy trying to find valuable clients in a sea of average ones. Now you can focus on increasing your income by improving your relationship with those high-value clients you already have. Here are some tips that will help you work less and make more money.<\/p>\n<h4 style=\"font-weight: 400;\"><b><strong>ADD ALL-INCLUSIVE SERVICES<\/strong><\/b><\/h4>\n<ul style=\"font-weight: 400;\">\n<li>By now, you understand what your money-making services are and you understand who your most valuable clients are &#8212; you don\u2019t need to reinvent the wheel. Take your most popular services and come up with a few ways to increase the value.<\/li>\n<li>The most effective way to do this is to offer \u201call inclusive\u201d services. This combines your regular services with luxury add-ons that you can charge for upfront instead of trying to upsell throughout the appointment.<\/li>\n<li>This method is all about&nbsp;branding. Create an all-inclusive service and offer clients an&nbsp;<i><em>experience.<\/em><\/i>&nbsp;In an article by&nbsp;<b><strong><a href=\"https:\/\/www.modernsalon.com\/article\/78293\/the-royal-treatment-increase-profitability-and-client-satisfaction-in-2017-with-add-on-services\">Modern Salon<\/a>,<\/strong><\/b>&nbsp;stylist&nbsp;<b><strong><a href=\"https:\/\/www.instagram.com\/lo_wheelerdavis\/\">Lo Wheeler&nbsp;<\/a><\/strong><\/b>explains how she used therapeutic oils, toning glazes, and treatment masks to create a lavish experience her clients are happy to pay for because it makes them feel as great as they look. These types of add-ons add high value with minimal cost to the stylist.<\/li>\n<\/ul>\n<h4 style=\"font-weight: 400;\"><b><strong>PRE-BOOKING CULTURE &nbsp;<\/strong><\/b><\/h4>\n<ul style=\"font-weight: 400;\">\n<li>Focus on is getting your existing clients to book more often. This shouldn\u2019t be a time-consuming effort &#8212; it\u2019s about creating a pre-booking culture. Want to know the real reason clients book last minute? It\u2019s a habit. They walk out of the salon and think, \u201cI\u2019ve got so much time until my next appointment, I\u2019ll worry about it later.\u201d Then, when the time comes, they\u2019re stressed because they can\u2019t get the right time on your schedule and they end up putting off their appointment for the next few weeks.&nbsp;Train your clients to make pre-booking a habit instead.<\/li>\n<li>Start by educating them. Help them understand the value of regular appointments and give them a recommendation for how often they should visit. Whether it\u2019s maintaining the health of their hair or keeping their roots in check, give them an incentive to book their next appointment on time.<\/li>\n<li>Make pre-booking a part of your regular routine. During every check-out, ask clients when they would like to book their next appointment. Let them know you\u2019ve been busy lately (you can bend the truth a bit) and tell them you want to give them priority booking. This doesn\u2019t have to be awkward. They do the same thing at the dentist and the auto body shop. If clients are worried about forgetting an appointment booked weeks in the future, let them know you\u2019ll send them a reminder a few days before.<\/li>\n<li>Remember, this is about working less &#8212; use business management apps like&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=3_Ways_to_Make_More_Money_With_The_Salon_Clients_You_Have\">StyleSeat<\/a>&nbsp;to send out automatic appointment reminders for you.<\/li>\n<\/ul>\n<h4 style=\"font-weight: 400;\"><b><strong>CUSTOMIZED RECOMMENDATIONS<\/strong><\/b><\/h4>\n<ul style=\"font-weight: 400;\">\n<li>Retail has a much higher profit margin than salon services do, but some stylists feel uncomfortable being too \u201csalesy\u201d with their clients. Here\u2019s the deal: If done correctly, clients will be grateful for your expert advice,&nbsp;<b><strong>not annoyed. &nbsp;<\/strong><\/b><\/li>\n<li>As you style your client&#8217;s hair (or perform any kind of service), walk them through each product you use, how you use it, and&nbsp;<b><strong>why<\/strong><\/b>&nbsp;you are using it. Client\u2019s love custom recommendations and they will be more likely to make a purchase if they know you are catering your product choices to their specific needs. Why do you think people love getting makeup recommendations from experts at&nbsp;<b><strong><a href=\"https:\/\/www.instagram.com\/sephora\/?hl=en\">Sephora<\/a><\/strong><\/b>? They want to feel unique and they want to feel like this new product is going to finally make them look and feel the way they want.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>Say something like this:<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">\u201cYou have really beautiful thick hair &#8212; it probably takes you a while to style huh? I\u2019m going to use this smoothing serum to make your hair more manageable and it\u2019s going to give it this great healthy shine. It will cut your styling time in half so you don\u2019t have to rush to work every day\u201d<\/p>\n<ul style=\"font-weight: 400;\">\n<li>After you make your client look fabulous and educate them on all the products you use, leave the products on the counter next to you &#8212; with the labels facing forward of course ; )<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Looking for tools to help you run your business? Try&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=3_Ways_to_Make_More_Money_With_The_Salon_Clients_You_Have\">StyleSeat<\/a>&nbsp;here.<\/p>\n<p style=\"font-weight: 400;\">For more business tips, check out these articles:<\/p>\n<ul style=\"font-weight: 400;\">\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/difficult-clients-cost-us-money-which-type-do-you-\">Rude Clients Cost us Money; What Type Do You Have<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/should-i-charge-for-no-shows-and-late-cancellation\">Should I Charge for No-Shows and Late Cancellations?<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/get-clients-to-book-you-online\">Get Clients to Book Online<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve put in the long hours already, you\u2019ve hustled, you\u2019ve built a solid clientele, and now: it&#8217;s time to make more money. At this point, you\u2019ve got a lot on your plate and you probably think you\u2019re too busy to worry about strategies for increasing your income.&nbsp;Think again. If you\u2019ve been in the biz for [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[67,59],"tags":[61,62,63,64,65,66,68,69,70,71,72,73,74,75,76,77,78,57,79,80,81,82,83,84,85],"class_list":["post-966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-pros","tag-appointment-reminders","tag-appointment-scheduling-software","tag-barber","tag-block-clients","tag-booking-app","tag-build-your-salon-brand","tag-chicago","tag-client-experience","tag-client-loyalty","tag-client-management-and-scheduling-software","tag-client-notes","tag-how-do-i-get-client-to-book-more-often","tag-independent-stylist","tag-make-more-money","tag-no-show-late-cancellation-policy","tag-online-booking","tag-pre-booking","tag-pro","tag-raise-prices","tag-salon-pricing","tag-service-menu","tag-should-i-use-online-booking-software","tag-styleseat","tag-stylist","tag-what-is-the-best-online-booking-software"],"acf":[],"yoast_head":"<!-- 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