{"id":9157,"date":"2021-11-05T21:23:39","date_gmt":"2021-11-05T21:23:39","guid":{"rendered":"https:\/\/www.styleseat.com\/blog\/?p=9157"},"modified":"2021-11-05T21:23:39","modified_gmt":"2021-11-05T21:23:39","slug":"google-my-business","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/google-my-business\/","title":{"rendered":"Google My Business for Beauty & Wellness Pros"},"content":{"rendered":"\n

Whether you are local or new<\/a> to an area, using a search engine to find services or products is common. Why? It’s quick, easy, and, accessible with a few clicks away. You’re able to immediately see services offered in your area, view photos, and read reviews to determine if the business meets your needs.<\/p>\n\n\n\n

According to Google<\/a>, customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps. Have you thought about how you can use Google to promote your beauty and wellness business? Registering for Google My Business<\/a> by using your StyleSeat Profile can help maximize exposure to new clients and lead to increasing your revenue.<\/p>\n\n\n\n

What is Google My Business?<\/strong><\/h2>\n\n\n\n

With Google My Business, you can create a free business profile and listing to attract new customers. Potential customers can find your business on Google Maps and Search when looking for beauty and wellness professionals in their area. <\/p>\n\n\n\n

What Does It Look Like on Google?<\/strong><\/h2>\n\n\n\n

It is very important to provide as much information about your business when setting up a Google My Business account. Pertinent details will surface in a digestible guide for customers. Below you will find examples of what your profile would look like on Google Search and Maps:<\/p>\n\n\n\n

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Google Search: Susan Laws<\/a><\/figcaption><\/figure>\n\n\n\n
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Google Maps: Susan Laws<\/a><\/figcaption><\/figure>\n\n\n\n

How Do You Use Google My Business?<\/strong><\/h2>\n\n\n\n

When setting up your profile, you will upload high-quality photos of your work, provide business hours, address, and contact information. Add a booking button and link your StyleSeat Profile to schedule your appointments. Don’t forget to also link your StyleSeat profile as a website. <\/p>\n\n\n\n

Want to make your business stand out? Create an eye-catching description, identify your business as women-owned, LGBTQ+ friendly, and even provide the health and safety protocols you implement.<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

You will also have an opportunity to engage with customers by responding to customer reviews and messages. You can list your promotions<\/a> by adding marketing images. But that’s not all. With Google My Business, you can access insights to see where customers are searching from, how many requests for directions to your business address, photo views, and more.<\/p>\n\n\n\n

How to Set Up a Google My Business Account?<\/strong><\/h2>\n\n\n\n

There are five key steps to setting up a Google My Business account:<\/p>\n\n\n\n

Step 1: Sign in to Google My Business<\/strong><\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

You will need to create a Google Business account if you do not have one already. NOTE<\/strong>: Register with your business email address and not a personal account. Once complete, visit Google My Business<\/a> to begin the process.<\/p>\n\n\n\n

Step 2: Add your business<\/strong><\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

Enter the name of your business and select the appropriate category to ensure that clients can easily find your business when searching for beauty and wellness services. For example, \u201cHair salon,\u201d \u201cBarbershop,\u201d or \u201cFacial spa.\u201d<\/p>\n\n\n\n

Step 3: Enter your location<\/strong><\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

You will need to provide the physical location of your business for it to appear in Google Maps and Search results. Select \u201cNo\u201d if you offer services in different locations. This will prompt you to list the areas. NOTE:<\/strong> You can change or add more later.<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

Step 4: Add contact information<\/strong><\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

Enter your business phone number and StyleSeat profile link so that existing and potential clients can reach you.<\/p>\n\n\n\n

Step 5: Opt into Google updates and recommendations<\/strong><\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

If you\u2019d like more details on your Google My Business profile, select \u201cYes\u201d to receive notifications.<\/p>\n\n\n\n

Watch our video tutorial on how to create a Google My Business account with your StyleSeat profile.<\/p>\n\n\n\n