{"id":696,"date":"2023-10-16T19:44:00","date_gmt":"2023-10-16T19:44:00","guid":{"rendered":"https:\/\/seat.style\/?p=696"},"modified":"2023-10-16T19:44:00","modified_gmt":"2023-10-16T19:44:00","slug":"4-halloween-marketing-ideas-to-boost-bookings","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/4-halloween-marketing-ideas-to-boost-bookings\/","title":{"rendered":"4 Halloween Marketing Ideas to Boost Bookings"},"content":{"rendered":"\n<p>Did you know on <a href=\"https:\/\/www.styleseat.com\/join?utm_source=marketing-halloween&amp;utm_medium=blog\">StyleSeat<\/a>, client bookings increase <strong>more than 21 percent<\/strong> during the holidays? If your marketing plan to earn more revenue&nbsp;isn\u2019t ready, you\u2019re going to miss out on those \u201cmoney-maker\u201d months. Don\u2019t wait until the&nbsp;last minute to find ways to earn more revenue. Here are tips to take advantage of the holiday rush, attract new clients, and make even more money this Halloween season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-a-costume-catalog\">Create a Costume Catalog<\/h2>\n\n\n\n<p>Create a catalog of all the Halloween looks you offer and display it in your salon space, StyleSeat profile, or social media. If you specialize in&nbsp; special effects makeup or you\u2019re a wig artist, this is your time to shine. If not, get creative. What do you currently offer that you can put a Halloween spin on?<\/p>\n\n\n\n<p>People are always looking for costume ideas. Who are the popular characters in pop culture right now and how can you create a look inspired by them? Use hashtags like #halloweencostume, #halloweennails, #halloweenmakeup, and #halloweenhair to find what costumes and looks are popular this season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-social-media-and-email-promotion\">Use Social Media and Email Promotion<\/h2>\n\n\n\n<p>Promote your Halloween services on social media and in an email marketing campaign. Be sure to include photos to inspire clients to book appointments for their Halloween looks. Post a photo of your Halloween look to Instagram, use hashtags that describe your looks, and tag the <a href=\"https:\/\/www.instagram.com\/styleseat\/?utm_source=marketing-halloween&amp;utm_medium=blog\">StyleSeat<\/a> Instagram account and other accounts that might repost your work. Use trends to your advantage \u2014 you never know what could go viral!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-halloween-specials\">Create Halloween Specials<\/h2>\n\n\n\n<p>Limited-time specials are more enticing to clients. Get creative and offer Halloween-inspired specials to bring more clients in, here are some ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add a few Halloween-themed services\/packages to get clients to try new things such as this bloody nail art:<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People love anything pumpkin scented. Offer a couple of add-on services that are pumpkin spice scented like a hair treatment, foot scrub, or facial.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use fun Halloween-themed names like: \u201cMummy Wrap,\u201d \u201cRIP Split Ends,\u201d or \u201cMonster Manicure.\u201d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promote it and upsell it to clients when they&#8217;re in the chair.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-be-a-halloween-destination\"><strong>Be a Halloween Destination<\/strong><\/h2>\n\n\n\n<p>Decorate your space, stock up on candy, and attach a special offer card to each Halloween treat. Or, take it to the next level and offer branded goodies like pocket mirrors or combs. If your salon is family-friendly, this is an especially great time to advertise. If your business is located in a good trick-or-treat spot, it\u2019s time to turn on the hustle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are tips to take advantage of the holiday rush, attract new clients, and make even more money this Halloween season. 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