{"id":663,"date":"2018-05-04T16:01:57","date_gmt":"2018-05-04T16:01:57","guid":{"rendered":"https:\/\/seat.style\/?p=663"},"modified":"2018-05-04T16:01:57","modified_gmt":"2018-05-04T16:01:57","slug":"build-your-brand-on-instagram-for-stylists-part-2","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/build-your-brand-on-instagram-for-stylists-part-2\/","title":{"rendered":"Build Your Brand On Instagram For Stylists Part 2: Post Great Content"},"content":{"rendered":"\n<p>All successful Instagram accounts have one thing in common:&nbsp;<b><strong>great content.<\/strong><\/b>&nbsp;Filling your account with authentic, interesting, and engaging content is the first step to attracting and growing an audience.&nbsp;<b><strong>You cannot skip this step.<\/strong><\/b><\/p>\n\n\n\n<p>Even if a thousand people follow you overnight, they won\u2019t stick around or engage if your content is boring. You can\u2019t use Instagram to grow your business if your followers aren\u2019t interested.<\/p>\n\n\n\n<p>Here are 5 types of content real stylist\/beauty experts use to drive engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b><strong>TRENDS<\/strong><\/b><\/h2>\n\n\n\n<p>Whether you are a makeup artist, a barber, or a colorist, you can use your unique skills to gain exposure with trends.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Follow brands, magazines, and influencers who regularly post trending looks so you can stay on top of the game.<\/li><li>For example, if you\u2019re a brow specialist and \u201csquiggly brows\u201d are taking over the internet, get in on that action! Try a trending look out on yourself or a volunteer and post it while it\u2019s still a hot topic.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1866\" height=\"1190\" src=\"https:\/\/wordpress.styleseat.com\/wp-content\/uploads\/2018\/05\/Build-Instagram-2-1.jpg\" alt=\"\" class=\"wp-image-8766\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/Build-Instagram-2-1.jpg 1866w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/Build-Instagram-2-1-856x546.jpg 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/Build-Instagram-2-1-1140x727.jpg 1140w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/Build-Instagram-2-1-768x490.jpg 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/Build-Instagram-2-1-1536x980.jpg 1536w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/Build-Instagram-2-1-600x383.jpg 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/Build-Instagram-2-1-300x191.jpg 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/Build-Instagram-2-1-1024x653.jpg 1024w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Generally, you don\u2019t want to be obnoxious with hashtags in the caption. Three to five hashtags is a standard amount, but, feel free to add more hashtags in the comments.<\/li><li>Popular blogs like&nbsp;<b><strong><a href=\"https:\/\/www.buzzfeed.com\/beauty\">BuzzFeed&nbsp;<\/a><\/strong><\/b>regularly repost photos from makeup artists and stylists and they discover content by searching hashtags. For example, if you posted during the \u201c3D nails\u201d trend, you should have used hashtags like: #3Dnails, #jewelednails, #instanails, #nailart, #3Dnaildesigns.<\/li><li>Search hashtags in your Instagram search tab to see which tags are the most popular.<\/li><li>When searching hashtags, take a look at the reach (amount of posts). <span style=\"font-weight: 400;\">&nbsp;Use a mix of &#8220;huge reaches&#8221; (with 1 million+ posts), and &#8220;smaller reaches&#8221; (100k-500k posts) and &#8220;targeted reaches&#8221; (5k+ posts-15k posts).<\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2288\" height=\"1422\" src=\"https:\/\/wordpress.styleseat.com\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-2.png\" alt=\"\" class=\"wp-image-8767\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-2.png 2288w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-2-856x532.png 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-2-1140x709.png 1140w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-2-768x477.png 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-2-1536x955.png 1536w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-2-2048x1273.png 2048w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-2-600x373.png 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-2-300x186.png 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-2-1024x636.png 1024w\" sizes=\"(max-width: 2288px) 100vw, 2288px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b><strong>HOW-TO VIDEOS<\/strong><\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>How-to videos and beauty tutorials are highly searched on Instagram.<\/li><li>The next time a potential client searches something like \u201chow to do a formal updo,\u201d make sure you are the first account they find.<\/li><li><span style=\"font-weight: 400;\">Make long and short form content (Reels and IGTVs). You can even &#8220;Go Live&#8221; and live stream your tutorial!<\/span><\/li><li>Posting instructional videos also shows that you are an expert in your field.<\/li><li><span style=\"font-weight: 400;\">Make the most of video content. Try to shoot both videos and photos at the same time. Use videos as Reels (or TikToks) and save the photos as Cover Photos for the Reel or create a post using just the images.<\/span><\/li><li>Remember to use hashtags!<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wordpress.styleseat.com\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-3.jpeg\" alt=\"\" class=\"wp-image-8768\" height=\"780\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-3.jpeg 828w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-3-396x856.jpeg 396w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-3-527x1140.jpeg 527w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-3-768x1662.jpeg 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-3-710x1536.jpeg 710w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-3-600x1299.jpeg 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-3-139x300.jpeg 139w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-3-473x1024.jpeg 473w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b><strong>BEFORE\/AFTERS<\/strong><\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Everyone loves an awesome transformation. The hashtag #beforeandafter has been used over 7.7 million times!<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"641\" height=\"1140\" src=\"https:\/\/wordpress.styleseat.com\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-4-e1634330571162-641x1140.jpeg\" alt=\"\" class=\"wp-image-8769\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-4-e1634330571162-641x1140.jpeg 641w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-4-e1634330571162-481x856.jpeg 481w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-4-e1634330571162-768x1366.jpeg 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-4-e1634330571162-600x1067.jpeg 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-4-e1634330571162-169x300.jpeg 169w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-4-e1634330571162-576x1024.jpeg 576w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-4-e1634330571162.jpeg 828w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Before\/afters show potential clients what you\u2019re really capable of and they give new visitors a sense of your style.<\/li><li><span style=\"font-weight: 400;\">Line up the before and after photos to create the clearest representation of the change.<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b><strong>UPDATES<\/strong><\/b><\/h2>\n\n\n\n<p>Make your Instagram account a valuable source of information for your clients. If you want people to follow you, there has to be something in it for them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/wordpress.styleseat.com\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-5.png\" alt=\"\" class=\"wp-image-8770\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-5.png 1080w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-5-856x856.png 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-5-768x768.png 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-5-1024x1024.png 1024w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-5-600x600.png 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-5-96x96.png 96w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-5-300x300.png 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-5-100x100.png 100w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-5-150x150.png 150w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Announce specials, new services, and when your calendar is almost full.<\/li><li>Post last minute availability to encourage bookings and shows potential clients you are in high demand.<\/li><li>Use StyleSeat\u2019s\u00a0<a href=\"https:\/\/www.styleseat.com\/blog\/salon-marketing-ideas-for-november\">free graphics<\/a>\u00a0to promote your specials.<\/li><li><span style=\"font-weight: 400;\">Use <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a> for free templates to design IG stories and in-feed posts. You can also use <a href=\"https:\/\/www.pexels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pexels<\/a> to use royalty free stock images.<\/span><\/li><li>Client selfies are just as effective as raving reviews.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b><strong>ENCOURAGE SELFIES<\/strong><\/b><\/h2>\n\n\n\n<p>Client selfies are just as effective as raving reviews.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wordpress.styleseat.com\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-6.jpeg\" alt=\"\" class=\"wp-image-8771\" height=\"780\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-6.jpeg 828w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-6-396x856.jpeg 396w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-6-527x1140.jpeg 527w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-6-768x1662.jpeg 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-6-710x1536.jpeg 710w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-6-600x1299.jpeg 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-6-139x300.jpeg 139w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/10\/Build-Instagram-2-6-473x1024.jpeg 473w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Make it easy for clients to take selfies in your salon. Create a clean space with great lighting that\u2019s always available for photos.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Display your social media information so clients are encouraged to tag you.<\/li><li>Re-post their photos to your account to show potential clients how happy and satisfied your current clients are.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b><strong>COLLABORATE<\/strong><\/b><\/h2>\n\n\n\n<p>Instagram is all about image and branding.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reach out to influencers, models, and socialites that represent your particular brand and offer free services.<\/li><li>Do you want to be known as the colorist with punk rock style that works with musicians and artist? Make it happen! Reach out to local musicians and artists and offer your services.<\/li><li>In the beginning, it\u2019s up to you to create the Instagram page you&nbsp;wish you had &#8212; eventually your content will come naturally.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Need a little Branding 101?<\/h2>\n\n\n\n<p>If you haven\u2019t set up your professional account on Instagram yet, check out:&nbsp;<b><a href=\"https:\/\/www.styleseat.com\/blog\/build-your-brand-on-instagram-for-stylists-part-1-\" target=\"_blank\" rel=\"noreferrer noopener\">Build Your Brand On Instagram For Stylists Part 1: Create A Profile<\/a><\/b><\/p>\n\n\n\n<p>Once you&#8217;ve got your content strategy down, you&#8217;re ready to get more followers: <a href=\"https:\/\/www.styleseat.com\/blog\/build-your-brand-on-instagram-for-stylists-part-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">Build Your Brand on Instagram For Stylists Part 3: Get Followers<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Looking for tools to help you run your business? <\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=BuildYourBrandOnInstagramForStylistsPart2Post%20Great%20Content\" style=\"background-color:#e1f4fd\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Get Started with StyleSeat<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>All successful Instagram accounts have one thing in common:&nbsp;great content.&nbsp;Filling your account with authentic, interesting, and engaging content is the first step to attracting and growing an audience.&nbsp;You cannot skip this step. Even if a thousand people follow you overnight, they won\u2019t stick around or engage if your content is boring. You can\u2019t use Instagram [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[59,86],"tags":[61,62,63,64,65,66,68,69,70,71,72,73,74,75,76,77,78,57,79,80,81,82,83,84,85],"class_list":["post-663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pros","category-marketing-tips","tag-appointment-reminders","tag-appointment-scheduling-software","tag-barber","tag-block-clients","tag-booking-app","tag-build-your-salon-brand","tag-chicago","tag-client-experience","tag-client-loyalty","tag-client-management-and-scheduling-software","tag-client-notes","tag-how-do-i-get-client-to-book-more-often","tag-independent-stylist","tag-make-more-money","tag-no-show-late-cancellation-policy","tag-online-booking","tag-pre-booking","tag-pro","tag-raise-prices","tag-salon-pricing","tag-service-menu","tag-should-i-use-online-booking-software","tag-styleseat","tag-stylist","tag-what-is-the-best-online-booking-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build Your Brand On Instagram For Stylists Part 2: Post Great Content - StyleSeat Pro Beauty Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.styleseat.com\/blog\/build-your-brand-on-instagram-for-stylists-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build Your Brand On Instagram For Stylists Part 2: Post Great Content - StyleSeat Pro Beauty Blog\" \/>\n<meta property=\"og:description\" content=\"All successful Instagram accounts have one thing in common:&nbsp;great content.&nbsp;Filling your account with authentic, interesting, and engaging content is the first step to attracting and growing an audience.&nbsp;You cannot skip this step. 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