{"id":544,"date":"2018-05-03T17:48:06","date_gmt":"2018-05-03T17:48:06","guid":{"rendered":"https:\/\/seat.style\/?p=544"},"modified":"2018-05-03T17:48:06","modified_gmt":"2018-05-03T17:48:06","slug":"earn-more-with-the-right-salon-playlist","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/earn-more-with-the-right-salon-playlist\/","title":{"rendered":"Get Clients To Spend More Money With The Right Salon Music"},"content":{"rendered":"<p style=\"font-weight: 400;\">A client\u2019s experience can be greatly affected by the salon\u2019s ambiance. One often overlooked way you can create the right vibe for your salon\u2014and even increase business\u2014is by having appropriate music for customers.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>(The right) salon music can make people spend<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Clients are actually more likely to purchase expensive items when a salon is playing classical music as opposed to pop hits.<\/li>\n<li>Music genres that are perceived as more sophisticated can also make customers assume a store is high-end. While classical music might be appropriate for a sophisticated, upscale salon or spa with older clientele, it might actually drive away young, hip clients from a trendy beauty salon.<\/li>\n<li>At the end of the day, customize your playlist for the clientele you are trying to attract.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>Put aside your musical tastes<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Your clients should be the only people influencing the salon music you play. Gather some clues\u2014what types of people come in for services? How do they dress? Are they old or young? Chic and avant-garde or minimalist and classic?<\/li>\n<li>One foolproof plan is to have stylists ask clients throughout the day what they\u2019d like to hear. You could also take a poll and look out for any trends in clients\u2019 answers in order to build your playlist more effectively.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>Search Spotify for inspiration<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>When in doubt, look on Spotify to generate a few ideas. There are\u00a0<a href=\"https:\/\/open.spotify.com\/search\/results\/salon%20playlist\">numerous hair salon playlists<\/a>\u00a0to pick and choose music from so you can make a playlist perfectly tailored for your clientele.<\/li>\n<li>A few years ago, Redken created its own\u00a0<a href=\"http:\/\/www.modernsalon.com\/article\/5969\/redken-launches-spotify-channel\">channel<\/a>\u00a0and\u00a0<a href=\"https:\/\/play.spotify.com\/user\/redken5thave\/playlist\/0YbPPJXdJYxGx8CelCowUv\">playlist<\/a> on Spotify to build up their salons\u2019 vibes and appeal to youthful clients. Some of Redken\u2019s background music choices were even thematically tied to certain products and events, making their playlists double as marketing tools. Not a bad strategy to follow!<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>Make sure you\u2019re licensed<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>It\u2019s easy to get caught up in the excitement of creating your own perfect playlist for clients, but make sure you\u2019re properly licensed to play the music first.<\/li>\n<li>The United States Copyright Law is in place to protect artists\u2019 rights so that their songs isn\u2019t distributed or played in public without proper compensation.<\/li>\n<li>There are serious penalties for not correctly following federal copyright laws, so don\u2019t skimp on your research of\u00a0<a href=\"https:\/\/www.ascap.com\/help\/ascap-licensing\">salon music licensing<\/a>\u00a0and what type of license you need for your business.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">There you have it! Follow these simple steps in order to perfect the atmosphere of your business, bring in more clients, and build the best hair salon experience for everyone involved.<\/p>\n<p>Looking for tools to help you get started? See how\u00a0<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=GetClientstoSpendMoreMoneywiththeRightSalonPlaylist\">StyleSeat<\/a><b><strong>\u00a0can improve the way you run your business. \u00a0<\/strong><\/b><\/p>\n<p>For more business tips, check out these articles:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/why-you-should-let-your-clients-book-online\">Why You Should Let Your Clients Book Online<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/5-steps-to-becoming-your-own-boss\">5 Steps To Becoming Your Own Boss<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/increase-your-revenue-by-upselling\">Increase Your Revenue By Upselling<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A client\u2019s experience can be greatly affected by the salon\u2019s ambiance. One often overlooked way you can create the right vibe for your salon\u2014and even increase business\u2014is by having appropriate music for customers. (The right) salon music can make people spend Clients are actually more likely to purchase expensive items when a salon is playing [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[67,59],"tags":[61,62,63,64,65,66,68,69,70,71,72,73,74,75,76,77,78,57,79,80,81,82,83,84,85],"class_list":["post-544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-pros","tag-appointment-reminders","tag-appointment-scheduling-software","tag-barber","tag-block-clients","tag-booking-app","tag-build-your-salon-brand","tag-chicago","tag-client-experience","tag-client-loyalty","tag-client-management-and-scheduling-software","tag-client-notes","tag-how-do-i-get-client-to-book-more-often","tag-independent-stylist","tag-make-more-money","tag-no-show-late-cancellation-policy","tag-online-booking","tag-pre-booking","tag-pro","tag-raise-prices","tag-salon-pricing","tag-service-menu","tag-should-i-use-online-booking-software","tag-styleseat","tag-stylist","tag-what-is-the-best-online-booking-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get Clients to Spend More Money With the Right Salon Music | StyleSeat<\/title>\n<meta name=\"description\" content=\"Salon clients are more likely to spend more if the salon music adds to the ambiance. 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