{"id":524,"date":"2018-05-03T00:55:43","date_gmt":"2018-05-03T07:55:43","guid":{"rendered":"https:\/\/seat.style\/?p=524"},"modified":"2018-05-03T00:55:43","modified_gmt":"2018-05-03T07:55:43","slug":"build-your-brand-on-facebook-for-free","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/build-your-brand-on-facebook-for-free\/","title":{"rendered":"Build Your Brand On Facebook For Free"},"content":{"rendered":"<p style=\"font-weight: 400;\">Most salons spend a stupid amount of money each year on advertising. But it\u2019s cheaper for individuals.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>Did you know marketing on social media is FREE?<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Facebook, in particular, is one of the most effective ways for small businesses (that\u2019s you) to communicate with existing and potential clients.<\/p>\n<p style=\"font-weight: 400;\">With almost&nbsp;<b><strong>two billion<\/strong><\/b>&nbsp;monthly users, it\u2019s a no brainer!<\/p>\n<p style=\"font-weight: 400;\">Our pros use Facebook to send&nbsp;<i><em>thousands<\/em><\/i>&nbsp;of potential clients to their booking page and you should be doing the same. Here\u2019s how to get started.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>GET PROFESSIONAL<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\"><b><strong>DON\u2019T<\/strong><\/b>&nbsp;&#8211; Marketing your business ON your personal Facebook page, clients don\u2019t care about your family BBQ.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>DO&nbsp;<\/strong><\/b>&#8211; Set up a&nbsp;<a href=\"https:\/\/www.facebook.com\/pages\/create\">Facebook business page<\/a>.<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Start&nbsp;<a href=\"https:\/\/www.facebook.com\/pages\/create\">here.<\/a><\/li>\n<li>Click on the box for \u201cLocal Business or Place.\u201d<\/li>\n<li>In the first drop-down menu, click \u201cSpas\/Beauty\/Personal Care.\u201d<\/li>\n<li>Then fill out the info and \u201cGet Started.\u201d<\/li>\n<li>Add a profile picture and some basic information.<\/li>\n<li>Don\u2019t invite email contacts yet, though. Wait until your page is finished, so you make a great first impression.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>CREATE A \u201cBOOK NOW\u201d BUTTON<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>This is awesome, clients can just book you directly from your Facebook business page!<\/li>\n<li>It\u2019s called the \u201ccall-to-action\u201d button. It tells viewers to take action.&nbsp;<b><strong>\u201cBook Now.\u201d \ud83d\ude42<\/strong><\/b><\/li>\n<li>Once you created your<a href=\"https:\/\/www.facebook.com\/pages\/create\">&nbsp;business page<\/a>, go to your cover photo and click&nbsp;<b><strong>\u201c+ Add a Button.\u201d<\/strong><\/b><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-525\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/13911027_632972940213052_368454826_n.png\" alt=\"\" width=\"675\" height=\"45\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/13911027_632972940213052_368454826_n.png 829w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/13911027_632972940213052_368454826_n-300x20.png 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/13911027_632972940213052_368454826_n-768x50.png 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/13911027_632972940213052_368454826_n-600x39.png 600w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/p>\n<p style=\"font-weight: 400;\">Choose&nbsp;<b><strong>\u201cBook Now\u201d<\/strong><\/b>&nbsp;and enter the link to your booking page. If you use&nbsp;<b><strong>StyleSeat [Join Page Link]<\/strong><\/b>, enter your unique link.<\/p>\n<p style=\"font-weight: 400;\">For a great example, check out&nbsp;<a href=\"https:\/\/www.facebook.com\/ChateauBlancLashandBeautyLounge\">\u201cChateau Blanc Lash and Beauty Lounge.\u201d<\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.facebook.com\/ChateauBlancLashandBeautyLounge\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-526\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/05\/Screen-Shot-2017-06-19-at-4.18.45-PM.png\" alt=\"\" width=\"536\" height=\"329\"><\/a><\/p>\n<p style=\"font-weight: 400;\"><b><strong>PRO TIP:<\/strong><\/b>&nbsp;Facebook will ask you to share your page with friends &#8211;&nbsp;<b><strong>WAIT.<\/strong><\/b>&nbsp;Before you share your page, make sure you have added photos and posted a few status updates. You don\u2019t want your profile to look boring or inactive when people visit it for the first time.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>ADD PHOTOS &amp; REVIEWS<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Ok, now clients can book you on Facebook, but why should they?<\/p>\n<p style=\"font-weight: 400;\">Show them what you have to offer.<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Create photo albums and post your work. Make sure clients get a good idea of your style and expertise.<\/li>\n<li>Customers take business reviews very seriously, and a good review could be the deciding factor for a potential client who is on the fence about booking with you.<\/li>\n<li>Let the world know how much clients love your services by taking a screenshot of your reviews and posting them to your timeline or in an album.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>BUILD YOUR ABOUT SECTION<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Your about section is important for two reasons.<\/p>\n<ol style=\"font-weight: 400;\">\n<li>It gives clients a chance to learn more about you<\/li>\n<li>It helps clients find you when they search online.<\/li>\n<\/ol>\n<ul style=\"font-weight: 400;\">\n<li>Write a short bio &#8211; list your experience, your credentials, and what your specialties are. Don\u2019t be afraid to add a little personality too.<\/li>\n<li>Add links to your social media and booking site.<\/li>\n<li>Add your contact information and location.<\/li>\n<li>When clients search online, they use specific words to help them find what they are looking for. Try to imagine what words your ideal clients are using when they search. Are they typing, \u201cBalayage in Austin, Texas?\u201d If so, make sure the words \u201cBalayage\u201d and \u201cAustin\u201d are in your about section.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>GET THOSE \u201cLIKES\u201d<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Once your page is set up and you have posted a few status updates, it\u2019s time to invite people to \u201clike\u201d your page.<\/p>\n<ul style=\"font-weight: 400;\">\n<li>When people \u201clike\u201d your page, they get updates every time you post &#8211; similar to subscribing.<\/li>\n<li>When they like or comment on posts, their activity is displayed to their followers.&nbsp;<b><strong>This becomes free advertising and more potential clients see your work.<\/strong><\/b><\/li>\n<li>You can click the \u201cInvite Friends\u201d button on Facebook to start inviting contacts to like your page<\/li>\n<li>Use your&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=BuildYourBrandonFacebookforFree\">StyleSeat<\/a>&nbsp;Email Marketing tool to send your new Facebook link to existing clients and ask them to \u201clike\u201d the page for updates and special offers. You can even offer an incentive to every client who clicks \u201clike.\u201d<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>GET ACTIVE<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Get on a regular posting schedule to stay fresh in your client\u2019s mind &#8211; try and post at least once a day.<\/p>\n<p style=\"font-weight: 400;\">Here are some examples of things to post:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Special Offers<\/li>\n<li>Holiday Hours<\/li>\n<li>Last Minute Appointment Openings<\/li>\n<li>Stellar Reviews<\/li>\n<li>Client Selfies<\/li>\n<li>Salon Photos<\/li>\n<li>Important Announcements (like schedule changes and vacation days)<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>TRACK YOUR EFFORTS<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Did all your effort work? Measure the results from Facebook.<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Click \u201cInsights\u201d at the top of the page<\/li>\n<li>Click \u201cActions on Page\u201d<\/li>\n<li>And check out how many people click each day!<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Once a week, check how many people clicked on your \u201cBook Me\u201d button. Try different posting strategies and see if that affects how many people click to book. Get creative and see what works.<\/p>\n<p style=\"font-weight: 400;\">Try StyleSeat to get tools like online booking and email marketing&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=BuildYourBrandonFacebookforFree\">here.<\/a><\/p>\n<p style=\"font-weight: 400;\">For more business tips, check out these articles:<\/p>\n<ul style=\"font-weight: 400;\">\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/why-you-should-let-your-clients-book-online\">Why You Should Let Your Clients Book Online<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/5-steps-to-becoming-your-own-boss\">5 Steps To Becoming Your Own Boss<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/increase-your-revenue-by-upselling\">Increase Your Revenue By Upselling<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Most salons spend a stupid amount of money each year on advertising. But it\u2019s cheaper for individuals. Did you know marketing on social media is FREE? Facebook, in particular, is one of the most effective ways for small businesses (that\u2019s you) to communicate with existing and potential clients. With almost&nbsp;two billion&nbsp;monthly users, it\u2019s a no [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[59,86],"tags":[61,62,63,64,65,66,68,69,70,71,72,73,74,75,76,77,78,57,79,80,81,82,83,84,85],"class_list":["post-524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pros","category-marketing-tips","tag-appointment-reminders","tag-appointment-scheduling-software","tag-barber","tag-block-clients","tag-booking-app","tag-build-your-salon-brand","tag-chicago","tag-client-experience","tag-client-loyalty","tag-client-management-and-scheduling-software","tag-client-notes","tag-how-do-i-get-client-to-book-more-often","tag-independent-stylist","tag-make-more-money","tag-no-show-late-cancellation-policy","tag-online-booking","tag-pre-booking","tag-pro","tag-raise-prices","tag-salon-pricing","tag-service-menu","tag-should-i-use-online-booking-software","tag-styleseat","tag-stylist","tag-what-is-the-best-online-booking-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build Your Brand On Facebook For Free - StyleSeat Pro Beauty Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.styleseat.com\/blog\/build-your-brand-on-facebook-for-free\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build Your Brand On Facebook For Free - StyleSeat Pro Beauty Blog\" \/>\n<meta property=\"og:description\" content=\"Most salons spend a stupid amount of money each year on advertising. 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