{"id":503,"date":"2018-05-02T20:56:33","date_gmt":"2018-05-03T03:56:33","guid":{"rendered":"https:\/\/seat.style\/?p=503"},"modified":"2018-05-02T20:56:33","modified_gmt":"2018-05-03T03:56:33","slug":"why-nobody-reads-your-emails","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/why-nobody-reads-your-emails\/","title":{"rendered":"Why Nobody Reads Your Emails"},"content":{"rendered":"<p style=\"font-weight: 400;\">So, you\u2019ve done the work to collect your clients\u2019 email addresses, you\u2019ve created a beautiful email marketing campaign, and you\u2019ve sent it to all the clients on your list.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>But wait, why is noone opening it? Why is noone clicking through and booking an appointment?<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Today, clients are used to filtering through dozens of emails to find the ones they are interested in.&nbsp;<b><strong>Chances are, they are skipping right past yours<\/strong><\/b>. If you want to be noticed, you\u2019re going to have to rethink your strategy.<\/p>\n<p style=\"font-weight: 400;\">Here are some major mistakes you might be making and how to fix them.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>#1 YOU HAVE BAD SUBJECT LINES<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li><b><strong>Keep it short and sweet.<\/strong><\/b>&nbsp;40% of emails are opened on mobile devices and subject lines will get cut off if they\u2019re too long. Keep them under 50 characters to make sure clients who are scanning their emails read the whole thing.<\/li>\n<li><b><strong>Create a sense of urgency.<\/strong><\/b>&nbsp;Subject lines that create a sense of urgency and exclusivity have a&nbsp;<a href=\"https:\/\/blog.hubspot.com\/sales\/subject-line-stats-open-rates-slideshare#sm.0000o5c3iom8gdkipdw2l236rj19q\">22% higher open rate<\/a>. Use deadlines like&nbsp;<b><strong>\u201ctoday only\u201d<\/strong><\/b>&nbsp;or&nbsp;<b><strong>\u201c24-hour giveaway\u201d<\/strong><\/b>&nbsp;to encourage clients to act now.<\/li>\n<li><b><strong>Make them feel special.<\/strong><\/b>&nbsp;What do we always say?&nbsp;<b><strong>Clients who feel valued become loyal clients.<\/strong><\/b>&nbsp;Clients who feel valued also open emails ; ) Use phrases like, \u201cAn exclusive offer for you,\u201d \u201cMy gift to you,\u201d and \u201cPrivate Invite.\u201d<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>#2 YOU\u2019RE NOT OFFERING ANY VALUE<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">If they don\u2019t see what\u2019s in it for them, guess what? They\u2019re going to ignore you, or worse,&nbsp;<b><strong>unsubscribe.<\/strong><\/b>&nbsp;Every time you send an email, ask yourself, \u201cWould I be happy to get this email if I was a client? Would I read this?\u201d Here are some examples of valuable information for clients:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Special offers<\/li>\n<li>Last minute appointment availability<\/li>\n<li>New service announcements<\/li>\n<li>Important info or changes (like new hours or vacation dates)<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>#3&nbsp;YOU DON\u2019T HAVE A \u201cCALL-TO-ACTION\u201d<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Don\u2019t leave your clients guessing. Give clear instructions on what you would like them to do next.<\/p>\n<ul style=\"font-weight: 400;\">\n<li>If you want them to book an appointment, let them know!<\/li>\n<li>Say something like, \u201cBook now to get 50% off your next cut.\u201d<\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=WhyNobodReadsYourEmails\">StyleSeat\u2019s<\/a>&nbsp;email marketing tool automatically includes a link to your booking page in each email you send so they can book an appointment on the spot.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>#4 YOU\u2019RE SENDING TO BAD EMAIL ADDRESSES<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Your email marketing campaign is a waste of time if you don\u2019t have an accurate list of client emails.<\/p>\n<ul style=\"font-weight: 400;\">\n<li>You should be updating contact info regularly.&nbsp;Every few months, check in with clients while you have them in the chair. As you get set up,&nbsp;<b><strong><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-convince-clients-to-give-you-their-email-ad\">have them update their contact information.<\/a><\/strong><\/b><\/li>\n<li>Use&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=WhyNobodReadsYourEmails\">StyleSeat\u2019s<\/a>&nbsp;\u201cclient notes\u201d tool to keep a record of the last time you updated your client\u2019s contact info.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>#5 YOU AREN\u2019T IMPROVING &nbsp;<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Experiment and see what works best. Every audience is different &#8212; you need to determine what it takes for your specific group of clients to open an email and take action. You can track important information like this with&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=WhyNobodReadsYourEmails\">StyleSeat\u2019s<\/a>&nbsp;\u201cEmail Marketing\u201d tool. This is what you should be keeping track of:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>What day of the week\/time of day has been the most successful for me?<\/li>\n<li>Which subject lines have worked the best?<\/li>\n<li>Which call-to-action phrases have resulted in the most bookings?<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>#6 YOU HAVE BAD TIMING &nbsp;<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">When you send emails on a regular schedule, clients become used to seeing your name in their inboxes. This make them more familiar with your campaigns which leads to more opens on a regular basis.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>BUT,<\/strong><\/b>&nbsp;you should<b><strong>&nbsp;never<\/strong><\/b>&nbsp;send an email just to send one. That is guaranteed to annoy clients. When you are trying to come up with the best timing, this is what you need to think about:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Your client\u2019s email address is privileged information and you don\u2019t want to lose their trust by bombarding their inbox with spamy emails. If you\u2019ve been bugging them, that\u2019s why they stopped opening your messages.<\/li>\n<li>So how do you get the timing right? Start by sending an email every other week, monitor your results, and if clients don\u2019t seem to mind, start sending once a week. Keep track of how many opens and bookings you get and be open to feedback.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>Give StyleSeat\u2019s email marketing tool a try&nbsp;<\/strong><\/b><a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=WhyNobodReadsYourEmails\">here.<\/a><\/p>\n<p style=\"font-weight: 400;\"><b><strong>For more business tips, check out these articles:<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li><b><strong><a href=\"https:\/\/www.styleseat.com\/blog\/am-i-annoying-clients-with-emails\">Am I Annoying Clients with Emails?<\/a><\/strong><\/b><\/li>\n<li><b><strong><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-convince-clients-to-give-you-their-email-ad\">How To Convince Clients to Give You Their Email Address<\/a><\/strong><\/b><\/li>\n<li><b><strong><a href=\"https:\/\/www.styleseat.com\/blog\/increase-your-revenue-by-upselling\">Increase Your Revenue By Upselling<\/a><\/strong><\/b><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>So, you\u2019ve done the work to collect your clients\u2019 email addresses, you\u2019ve created a beautiful email marketing campaign, and you\u2019ve sent it to all the clients on your list. But wait, why is noone opening it? Why is noone clicking through and booking an appointment? Today, clients are used to filtering through dozens of emails [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[59,86],"tags":[61,62,63,64,65,66,68,69,70,71,72,73,74,75,76,77,78,57,79,80,81,82,83,84,85],"class_list":["post-503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pros","category-marketing-tips","tag-appointment-reminders","tag-appointment-scheduling-software","tag-barber","tag-block-clients","tag-booking-app","tag-build-your-salon-brand","tag-chicago","tag-client-experience","tag-client-loyalty","tag-client-management-and-scheduling-software","tag-client-notes","tag-how-do-i-get-client-to-book-more-often","tag-independent-stylist","tag-make-more-money","tag-no-show-late-cancellation-policy","tag-online-booking","tag-pre-booking","tag-pro","tag-raise-prices","tag-salon-pricing","tag-service-menu","tag-should-i-use-online-booking-software","tag-styleseat","tag-stylist","tag-what-is-the-best-online-booking-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Nobody Reads Your Emails - StyleSeat Pro Beauty Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.styleseat.com\/blog\/why-nobody-reads-your-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Nobody Reads Your Emails - StyleSeat Pro Beauty Blog\" \/>\n<meta property=\"og:description\" content=\"So, you\u2019ve done the work to collect your clients\u2019 email addresses, you\u2019ve created a beautiful email marketing campaign, and you\u2019ve sent it to all the clients on your list. 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