{"id":499,"date":"2018-05-02T20:52:31","date_gmt":"2018-05-03T03:52:31","guid":{"rendered":"https:\/\/seat.style\/?p=499"},"modified":"2018-05-02T20:52:31","modified_gmt":"2018-05-03T03:52:31","slug":"3-surprising-services-you-should-offer-men","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/3-surprising-services-you-should-offer-men\/","title":{"rendered":"3 Surprising Services You Should Offer Men"},"content":{"rendered":"<p style=\"font-weight: 400;\">Men are getting more beauty treatments now than ever before. If you aren\u2019t marketing your services to them,\u00a0<b><strong>you\u2019re missing out on a huge chunk of potential money.<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">In a study by\u00a0<a href=\"http:\/\/www.dailymail.co.uk\/femail\/article-2847648\/Who-s-high-maintenance-New-generation-vain-men-likely-beauty-treatments-women.html\">Daily Mail<\/a>, a third of men admitted they considered themselves vain. Men now get beauty services before important meetings and 14% say they get beauty services before job interviews. If you\u2019re worried men won\u2019t go for a service like highlights or brow shaping, consider this:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>One in three men says they indulge in a beauty treatment at least once a month to maintain their looks,\u00a0compared to just one in four women!<\/li>\n<li>One in ten men says they have their underarms waxed and 12% of men say they wax their back.<\/li>\n<li>15% of men have booked a sunbed tanning session before, 16% have booked a facial and 13% have booked a manicure.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>These are the top 3 services you should be marketing to men.<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\"><b><strong>PRO TIP:\u00a0<\/strong><\/b><br \/>\nChange your service names to appeal to men, they are new to the beauty world and it might take some clever marketing to help them feel comfortable.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>#1 ROOT TOUCH UP = \u201cGREY BLENDING\u201d<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Men tend to embrace their silver hair and it\u2019s unlikely they\u2019ll come in for a regular root touch up. But, \u201c<a href=\"http:\/\/www.modernsalon.com\/article\/76894\/how-to-a-subtle-gray-blending-service-for-your-male-clientele\">grey blending<\/a>\u201d is an alternative way to get a more polished sophisticated look without covering up the greys.<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Leave out photo examples in your salon of what amazing grey blending looks like on a man.<\/li>\n<li>Add \u201cgrey blending\u201d to your male service menu.<\/li>\n<li>Run a promotion to entice men to book the service for the first time &#8211; \u201cHalf off grey blending when you book a men\u2019s haircut.\u201d<\/li>\n<li>Here\u2019s some silver styling\u00a0<a href=\"https:\/\/www.thetrendspotter.net\/grey-hairstyles-for-men\/\">inspiration.<\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>#2\u00a0MANI\/PEDIS = \u201cHAND DETAILING\u201d<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Some men have been getting manicures for years, but it can be hard to attract new male clients who have never tried it before. Sometimes, all it takes is a little rebranding. This\u00a0<a href=\"http:\/\/www.pressherald.com\/2015\/12\/05\/portlands-growing-manscape\/\">men\u2019s salon<\/a>\u00a0in Portland calls their men\u2019s manicures,\u00a0<b><strong>\u201chand detailing\u201d<\/strong><\/b>\u00a0which includes trimming, filing, and buffing.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>#3 WEDDING MAKEUP = \u201cGROOMING FOR GROOMS\u201d<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Makeup for grooms has become a growing part of the wedding industry. Your wedding day is usually the most documented day of your life why wouldn\u2019t you want to look as flawless as your partner?<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Here\u2019s how makeup artist\u00a0<a href=\"https:\/\/www.bridalbyliz.com\/2012\/10\/grooming-for-grooms-yes-men-need-makeup-too\/\">Liz Washer<\/a>\u00a0describes it, \u201cMakeup is merely a feature-enhancing, flaw-minimizing, photo-readying thing! I cannot tell you how many wedding photos I see where the bride looks immaculate, but her new husband looks like he\u2019s still detoxing from the bachelor party. Red, blotchy skin and shine know no sex, no age, no sexual orientation, and no gender expression \u2013 looking disheveled is 100% equal opportunity. (Kind of heartwarming, isn\u2019t it?)\u201d<\/li>\n<li>According to the\u00a0<a href=\"https:\/\/www.allure.com\/story\/wedding-makeup-for-grooms\">New York Post<\/a>, the most common services men are interested in are, concealer touch-ups, HD translucent oil-free powder application, facials, lip treatments, and brow grooming.<\/li>\n<li>If you already have brides-to-be on your client list, start upselling\u00a0them. Let them know you are offering a discount on male makeup services so they can tell their grooms &#8212; \u201cGroom Your Groom Special\u201d<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Once you decide what new services you want to offer men,\u00a0<a href=\"https:\/\/www.styleseat.com\/blog\/are-you-special-do-you-promote-your-brand-with-mon\">run a promotion<\/a>\u00a0and send out an\u00a0<a href=\"https:\/\/www.styleseat.com\/blog\/am-i-annoying-clients-with-emails\">email marketing campaign<\/a>\u00a0so men know to book you!<\/p>\n<p style=\"font-weight: 400;\"><b><strong>Looking for marketing tools like these? Join StyleSeat\u00a0<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=3SurprisingServicesYouShouldOfferMen\">here.<\/a>\u00a0<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\"><b><strong>For more business tips, check out these articles:<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li><b><strong><a href=\"https:\/\/www.styleseat.com\/blog\/am-i-annoying-clients-with-emails\">Am I Annoying Clients with Emails?<\/a><\/strong><\/b><\/li>\n<li><b><strong><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-convince-clients-to-give-you-their-email-ad\">How To Convince Clients to Give You Their Email Address<\/a><\/strong><\/b><\/li>\n<li><b><strong><a href=\"https:\/\/www.styleseat.com\/blog\/increase-your-revenue-by-upselling\">Increase Your Revenue By Upselling<\/a><\/strong><\/b><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Men are getting more beauty treatments now than ever before. If you aren\u2019t marketing your services to them,\u00a0you\u2019re missing out on a huge chunk of potential money. In a study by\u00a0Daily Mail, a third of men admitted they considered themselves vain. Men now get beauty services before important meetings and 14% say they get beauty [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[67,59],"tags":[61,62,63,64,65,66,68,69,70,71,72,73,74,75,76,77,78,57,79,80,81,82,83,84,85],"class_list":["post-499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-pros","tag-appointment-reminders","tag-appointment-scheduling-software","tag-barber","tag-block-clients","tag-booking-app","tag-build-your-salon-brand","tag-chicago","tag-client-experience","tag-client-loyalty","tag-client-management-and-scheduling-software","tag-client-notes","tag-how-do-i-get-client-to-book-more-often","tag-independent-stylist","tag-make-more-money","tag-no-show-late-cancellation-policy","tag-online-booking","tag-pre-booking","tag-pro","tag-raise-prices","tag-salon-pricing","tag-service-menu","tag-should-i-use-online-booking-software","tag-styleseat","tag-stylist","tag-what-is-the-best-online-booking-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Surprising Services You Should Offer Men - StyleSeat Pro Beauty Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.styleseat.com\/blog\/3-surprising-services-you-should-offer-men\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Surprising Services You Should Offer Men - StyleSeat Pro Beauty Blog\" \/>\n<meta property=\"og:description\" content=\"Men are getting more beauty treatments now than ever before. 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