{"id":4894,"date":"2021-06-28T07:46:54","date_gmt":"2021-06-28T07:46:54","guid":{"rendered":"https:\/\/blog.styleseat.com\/?p=4894"},"modified":"2021-06-28T07:46:54","modified_gmt":"2021-06-28T07:46:54","slug":"hair-salon-trends-to-get-ahead-of-in-2021","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/hair-salon-trends-to-get-ahead-of-in-2021\/","title":{"rendered":"Hair Salon Trends To Get Ahead of in 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s no surprise that trends change annually, <\/span><i><span style=\"font-weight: 400;\">if not weekly<\/span><\/i><span style=\"font-weight: 400;\">, in the beauty business. We <\/span><span style=\"font-weight: 400;\">know it can be stressful and overwhelming to stay on top of all the latest <\/span><span style=\"font-weight: 400;\">salon industry trends<\/span><span style=\"font-weight: 400;\">, particularly when you\u2019re trying to, well, run your business and ensure a 5-star <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-craft-a-5-star-salon-experience-for-clients\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">salon experience<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why the StyleSeat team has happily compiled a list of all the latest trends for 2021. Read on to get ahead, keep that schedule booked, and maintain positive client relationships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From shifting to digital to tips for an eco-friendly salon environment, we\u2019ve got you covered.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. The Shift to Digital<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In recent years, one of the<\/span> <span style=\"font-weight: 400;\">hair salon trends<\/span><span style=\"font-weight: 400;\"> that just keeps growing is the shift to digital. Today, easy online booking and payments for clients are more important than ever. Not only does this save you time spent arranging appointments but it gives your clients the freedom to book on their own time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At StyleSeat, we\u2019re all about streamlining the online booking platform. If you want to be part of the digital revolution \u2014 <\/span><i><span style=\"font-weight: 400;\">but don\u2019t consider yourself the most digitally-savvy one in the crowd<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 no need to fear. That\u2019s what StyleSeat is for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are some ways we make your business and services digitally-friendly for your clients.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Touch-free payments<\/b><span style=\"font-weight: 400;\">: Charge your clients seamlessly through our app and get paid instantly. No unreliable swipers or wallets necessary.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instant digital exposure<\/b><span style=\"font-weight: 400;\">: To help you get discovered, we run ads and promote your digital profile across search engines, social media, and email campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep your regulars happy<\/b><span style=\"font-weight: 400;\">: We keep your clients happy with personalized digital reminders and tools to help them get the booking times they want.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy digital booking<\/b><span style=\"font-weight: 400;\">: Clients can easily click around your profile to see your services, read your reviews, and check your calendar, all of which make it easier for them to book when they\u2019re ready.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital data tools<\/b><span style=\"font-weight: 400;\">: We use data science to analyze your business, identify your most popular time slots, and slightly raise your prices to match their true value. Check out our blog post on <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-calculate-price-hair-salon-services\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how to calculate salon service prices<\/span><\/a><span style=\"font-weight: 400;\"> for more information.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">2. Improved Salon Experience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you own a nail salon or a hair salon, crafting the perfect salon experience for your clients is key. From the most seasoned celebrity hairstylist to a recent beauty school grad, it\u2019s important that you fine-tune that luxurious and memorable 5-star day at the salon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elevating the salon experience is one of those <\/span><span style=\"font-weight: 400;\">salon industry trends<\/span><span style=\"font-weight: 400;\"> that\u2019s here to stay. Here are some simple ways to go the extra mile for your customers and boost that client retention.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remember your client by their name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give tips for hair care and future maintenance\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer advice for hair growth or other client goals\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make suggestions for improving hair texture\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide your clients with complimentary beverages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a percentage off or a complimentary service for client birthdays\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send a thank you text or email after an appointment\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide a customer loyalty program with a punch card or rewards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliment your clients about their haircut or hairstyle\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always have a customer-first, positive attitude\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Let your clients in on the latest industry trend or beauty secret\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">3. Expert Stylists with Expanded Services<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Above all, clients are looking for a knowledgeable stylist. They want to ensure they\u2019re going to come out of your hair salon with the look and style they envision. Here are some service categories to keep in mind that will help to ensure client happiness.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hair cut services<\/b><span style=\"font-weight: 400;\">: From a pixie cut to a popular shag cut with a curtain bang, clients want a stylist who knows all the latest <\/span><span style=\"font-weight: 400;\">beauty salon trends<\/span><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">Expanding your list of hair services will not only draw your clients in for their first cut, but it will keep them coming back to see what new trend you\u2019re currently promoting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hair color services<\/b><span style=\"font-weight: 400;\">: Being a hairstylist and a color pro go hand-in-hand. To maintain your expertise in <\/span><span style=\"font-weight: 400;\">new salon trends<\/span><span style=\"font-weight: 400;\">, stay in-the-know about all the latest buzz in the hair coloring world. We\u2019re talking unicorn hair, face-framing streaks, and silver champagne for the blondes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hairstyling services<\/b><span style=\"font-weight: 400;\">: Know just what kind of cut compliments a particular kind of curl \u2014 like wavy or coily? How about what bangs are most flattering for your client\u2019s face shape?<\/span><\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.styleseat.com\/join\/?source=header_for_business&amp;utm_source=pro_blog&amp;utm_medium=styleseat_blog&amp;utm_campaign=Hair_Salon_Trends_To_Get_Ahead_of_in_2021&amp;utm_content=CTA_banner\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4885 size-full\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/2.png\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/2.png 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/2-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/h2>\n<h2><span style=\"font-weight: 400;\">4. Increased Product Knowledge<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From the ideal overnight hair masks f<\/span><span style=\"font-weight: 400;\">or dry ends to the best shampoos for curly hair, we know there\u2019s a lot of products out there, a<\/span><span style=\"font-weight: 400;\">nd each serves their own purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These days, if you really want to be on top of the <\/span><span style=\"font-weight: 400;\">hair salon trends<\/span><span style=\"font-weight: 400;\">, it\u2019s helpful to think beyond the typical products. We\u2019re talking all things hair, from the trendiest headbands you can sell in your salon to the top-of-the-line blow dryer you just can\u2019t stop talking about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your clients will constantly turn to you as their go-to, so it\u2019s part of your job as the cosmetologist guru to keep them up-to-date and in-the-loop with all the latest <\/span><span style=\"font-weight: 400;\">salon industry trends<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-4895\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/shutterstock_1667438638.jpg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/shutterstock_1667438638.jpg 1000w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/shutterstock_1667438638-856x481.jpg 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/shutterstock_1667438638-768x432.jpg 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/shutterstock_1667438638-600x337.jpg 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/shutterstock_1667438638-300x169.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/h2>\n<h2><span style=\"font-weight: 400;\">5. Enhanced Salon Communications<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another one of the <\/span><span style=\"font-weight: 400;\">salon industry trends<\/span><span style=\"font-weight: 400;\"> to stay on top of is new methods of salon communications. Gone are the days when the only method of appointment reminders was a good old-fashioned phone call on your landline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, the latest trend for appointment reminders is text messages and apps. With StyleSeat, your clients will rece<\/span><span style=\"font-weight: 400;\">ive an email, text, or app push notification reminder 48 hours before their appointment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These reminders are not only invaluable for your clients but for you as the salon owner or hairdresser, too!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6. Eco-Friendly Salons<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If going green is one of the <\/span><span style=\"font-weight: 400;\">new salon trends<\/span> <span style=\"font-weight: 400;\">that intrigues you, more power to you. We only have one world and we believe it&#8217;s our job as beauty industry professionals to do our part in keeping it clean and green.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can become more eco-friendly in your salon.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Watch Water Waste<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re running water for the shampoo bowl or washing dirty towels, managing your water usage is key in the beauty industry. Some tips to help you watch your water include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Switching to cold water to reduce carbon emissions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Running the wash when you have a full load<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fix dripping or leaking faucets\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Forego Disposable Products<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It might be a habit to hand your clients a disposable cup for their tea. But to keep things more eco-friendly in your hair salon \u2014 and let\u2019s be honest, a bit more luxurious, too \u2014 switch those styrofoam, plastic, or paper cups to something with a little more longevity, like a reusable teacup and saucer.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Recycle!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re not already recycling in your beauty salon, now is the perfect time to start. Stay on top of green beauty salon trends by placing a handy recycling bin next to your trashcan. Remember, there are plenty of things you can recycle, from packing materials to shampoo bottles.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sustainable Products<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the beauty industry, we know products are your bread and butter. You use them on your clients, you sell them, and you spend a fair amount of time researching and talking about them. And if you\u2019re going green, you gotta think sustainability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From shampoo to hair color, certain characteristics make your products sustainable. Even those cute scrunchies you sell at the front desk can be sustainable \u2014 for zero snags and zero waste, as <\/span><a href=\"https:\/\/peppermintmag.com\/eight-eco-friendly-scrunchies-for-zero-snags-and-zero-waste\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">this article<\/span><\/a><span style=\"font-weight: 400;\"> from Peppermint Mag calls them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what to look for in your products \u2014 beyond just the words eco-friendly, green, and fair trade. According to designer and entrepreneur <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/what-makes-product-sustainable-joana-vieira\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jo Vieira<\/span><\/a><span style=\"font-weight: 400;\">, the six key attributes of sustainable products are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resource base<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lifestyle factors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Human and ecological risks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social-economic factors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Life cycle costs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical performance<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">7. Increased Social Presence<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Increased social presence is another one of the beauty salon trends that just keeps growing. At this point, you probably know just how crucial it is to stay on top of your social media game. So, here are some easy tips you can start implementing today.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post relevant, high-quality images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target your ads so people who live in your local area can find you<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share articles on Facebook or Twitter that give value to your followers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep up with (and post!) all those <\/span><span style=\"font-weight: 400;\">new salon trends<\/span><span style=\"font-weight: 400;\"> that are trending on social<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post some before and after images or videos to showcase your skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post promotions, like seasonal or holiday promotions, to entice your clients to book<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage with your clients through giveaways and contests\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get the <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-get-the-instagram-book-button\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram book button<\/span><\/a><span style=\"font-weight: 400;\"> on StyleSeat and run your own email marketing campaigns and promotions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With these seven ways to get ahead of the salon industry trends in 2021, we\u2019re certain you\u2019ll be well on your way to a lucrative, successful year ahead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already, make sure to <\/span><a href=\"https:\/\/www.styleseat.com\/join\/?source=header_for_business\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">set your business up on StyleSeat<\/span><\/a><span style=\"font-weight: 400;\"> to stay on top of all the latest and greatest <\/span><span style=\"font-weight: 400;\">hair salon trends<\/span><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><b>Sources:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/peppermintmag.com\/eight-eco-friendly-scrunchies-for-zero-snags-and-zero-waste\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/peppermintmag.com\/eight-eco-friendly-scrunchies-for-zero-snags-and-zero-waste\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/pulse\/what-makes-product-sustainable-joana-vieira\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.linkedin.com\/pulse\/what-makes-product-sustainable-joana-vieira\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no surprise that trends change annually, if not weekly, in the beauty business. We know it can be stressful and overwhelming to stay on top of all the latest salon industry trends, particularly when you\u2019re trying to, well, run your business and ensure a 5-star salon experience. That\u2019s why the StyleSeat team has happily [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[67,59],"tags":[57],"class_list":["post-4894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-pros","tag-pro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Hair Salon Trends To Get Ahead of in 2021 | StyleSeat<\/title>\n<meta name=\"description\" content=\"Looking for the recipe to salon success? It requires staying on top of the latest and greatest ways to run your business. Check out these hair salon trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.styleseat.com\/blog\/hair-salon-trends-to-get-ahead-of-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Hair Salon Trends To Get Ahead of in 2021 | StyleSeat\" \/>\n<meta property=\"og:description\" content=\"Looking for the recipe to salon success? It requires staying on top of the latest and greatest ways to run your business. 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