{"id":4879,"date":"2021-06-28T07:23:21","date_gmt":"2021-06-28T07:23:21","guid":{"rendered":"https:\/\/blog.styleseat.com\/?p=4879"},"modified":"2021-06-28T07:23:21","modified_gmt":"2021-06-28T07:23:21","slug":"how-to-get-more-makeup-clients-freelance-artist","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/how-to-get-more-makeup-clients-freelance-artist\/","title":{"rendered":"How to Build Makeup Clientele as a Freelance Artist"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Whether you\u2019re a professional bridal makeup artist or an eager student just out of beauty salon school, one thing is always true in the beauty industry \u2014 a consistent client list is key.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re curious about exactly <\/span><span style=\"font-weight: 400;\">how to get clients as a makeup artist<\/span><span style=\"font-weight: 400;\">, we&#8217;ve got you covered. From increasing your social presence to building your makeup artist portfolio, we know just how to land you those loyal beauty enthusiasts that will keep your day planner filled.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on for all the best tips and tricks of the trade!<\/span><\/p>\n<h2><a href=\"https:\/\/www.styleseat.com\/join\/?source=header_for_business&amp;utm_source=pro_blog&amp;utm_medium=styleseat_blog&amp;utm_campaign=How_to_get_more_Makeup_Clients_as_a_Freelance_Artist&amp;utm_content=CTA_banner\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4885 size-full\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/2.png\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/2.png 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/2-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/h2>\n<h2><span style=\"font-weight: 400;\">Increase Your Social Media Presence<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you\u2019re trying to figure out <\/span><span style=\"font-weight: 400;\">how to get more clients as a makeup artist or a beauty salon owner<\/span><span style=\"font-weight: 400;\">, a great place to start is increasing your social presence. If you\u2019re new to the social media game \u2014 or simply prefer to <\/span><i><span style=\"font-weight: 400;\">stay offline<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 the task may seem daunting at first.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thankfully, with a few simple tips, you can be on your way to social media stardom in no time (or at least, on your way to increasing your presence and drumming up some business for your freelance makeup artist career).<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose Your Outlet<\/b><span style=\"font-weight: 400;\">: Will it be Facebook, Instagram, Pinterest, Linkedin, Twitter, or all of the above? The good news is, you don\u2019t have to do them all! Choose an outlet that gets you excited. If you need some guidance as to where your target audience turns for their social media connections, ask some clients what they\u2019re using and why.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Set A Goal<\/b><span style=\"font-weight: 400;\">: Part of being a successful freelance makeup artist is setting goals, even when it comes to social media. Is your goal to book new clients or an exciting new makeup job, keep existing clients happy with tutorials, or simply get yourself out there and make connections in the beauty industry? Once you narrow down your goal, the sky\u2019s the limit with what you can do on social media.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a Strategy<\/b><span style=\"font-weight: 400;\">: Having a content creation strategy will not only save your social media sanity, but will also help with your plan for <\/span><span style=\"font-weight: 400;\">how to get more makeup clients<\/span><span style=\"font-weight: 400;\">. Below are some ideas to put on your content calendar and implement into your soon-to-be successful makeup artist strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Post Products<\/b><span style=\"font-weight: 400;\">: Have a makeup brush or makeup cleaner you just can\u2019t get enough of? Posting products is a wonderful way to keep your clients engaged and share your makeup knowledge.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Post Client Pictures<\/b><span style=\"font-weight: 400;\">: Upcoming plans to do bridal makeup or makeup application for a special occasion? When your session is through, ask your client if you can snap some shots for social.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Post Tutorials<\/b><span style=\"font-weight: 400;\">: Those of us who are less skilled than the professionals at makeup application love seeing tutorials. Guiding your viewers and followers through a professional tutorial is a wonderful way to show off your makeup skills and connect with your audience.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With all of these social strategies for <\/span><span style=\"font-weight: 400;\">how to get more clients as a makeup artist<\/span><span style=\"font-weight: 400;\">, the key to become a successful makeup artist is to <\/span><i><span style=\"font-weight: 400;\">do what you love<\/span><\/i><span style=\"font-weight: 400;\"> and show off your passion!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Promote Your Portfolio\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you come up with your plan for <\/span><span style=\"font-weight: 400;\">how to get more clients as a freelance makeup artist<\/span><span style=\"font-weight: 400;\">, one of the most important things to do is promote your online portfolio. A makeup artist portfolio not only shows off your best work, but it gives your potential clients a point of reference and entices them to click that book button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At StyleSeat, our makeup artist profiles help convert your client views into bookings. With your online portfolio, you can add photos and descriptions, pin your top review, include service descriptions, and update your hours and availability (be sure to <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/optimize-your-styleseat-profile\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">optimize your StyleSeat profile<\/span><\/a><span style=\"font-weight: 400;\"> for bookings).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With your makeup artist website or profile, it\u2019s important to frequently update it. Remember, you want your clients to see your best. As you grow as a professional makeup artist, make sure your image and reviews reflect that.<\/span><\/p>\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-4890\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/Attend-Makeup-Expos-or-Events.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/Attend-Makeup-Expos-or-Events.jpg 1000w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/Attend-Makeup-Expos-or-Events-856x571.jpg 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/Attend-Makeup-Expos-or-Events-768x512.jpg 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/Attend-Makeup-Expos-or-Events-600x400.jpg 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/06\/Attend-Makeup-Expos-or-Events-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/h2>\n<h2><span style=\"font-weight: 400;\">Attend Makeup Expos or Events<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Makeup expos or events are a simple way to network and therefore, a useful tool for <\/span><span style=\"font-weight: 400;\">how to get more makeup clients<\/span><span style=\"font-weight: 400;\">! The makeup industry is all about connections, so branching out and attending events will put you on the path toward growing that client list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can certainly go the generic route with your events, but it\u2019s also helpful to think about your own unique specialty. Interested in theatrical makeup, special effects makeup, or wildly glam makeup? Narrow down your search to find events that fit your skills and interests. When you do that, you\u2019ll be more likely to connect with the right people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re having trouble finding events that pique your interest, don\u2019t be afraid to ask around online or in person at your favorite makeup counter!\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Do Creative Photoshoots or Project Shoots\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creative shoots or project shoots are not just fun and artistically inspiring, but they&#8217;re also a good way to get exposure. Here are some things to keep in mind as you plan your photoshoot.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Think Social Media<\/b><span style=\"font-weight: 400;\">: Connecting with influencers or content creators on social media can help to get you out there and is one of the best ideas for <\/span><span style=\"font-weight: 400;\">how to get prospective clients as a makeup artist<\/span><span style=\"font-weight: 400;\">. Peek around to find people whose posts are in line with what you offer, like a beauty blogger who focuses on natural makeup or a fashion influencer who posts a lot of glitter and glam.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plan Your Photo Shoot<\/b><span style=\"font-weight: 400;\">: Even if you\u2019re not utilizing a professional photographer or going the whole nine years with your photoshoot, it\u2019s helpful to plan things out beforehand. These days, our phones can capture some stellar shots. Take a look around Pinterest for some inspiration or visit the StyleSeat profiles of fellow artists to check out their makeup art.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Build Industry Relationships\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you\u2019re in the makeup artist business, building makeup industry relationships is important. And if you\u2019re trying to figure out <\/span><span style=\"font-weight: 400;\">how to get prospective clients as a makeup artist<\/span><span style=\"font-weight: 400;\">, connecting with your fellow professional makeup artist is the perfect place to start.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips for building relationships as a freelance makeup artist.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Beauty School Connections<\/b><span style=\"font-weight: 400;\">: Are you currently enrolled in makeup school or did you attend school in the past? Think of your connections and reach out via social media, phone, or email.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep it Authentic<\/b><span style=\"font-weight: 400;\">: A few strong connections are more important than a bunch of connections that aren\u2019t too meaningful. Focus on crafting authentic and genuine relationships with makeup artists you truly connect with.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Word-of-Mouth Marketing<\/b><span style=\"font-weight: 400;\">: Use word-of-mouth marketing to help promote your fellow makeup artistry pals. Have a gal who does lashes or killer wedding makeup? Excellent! Spread the word to your loyal clients and have them do the same for you. That way, you all benefit from the exposure.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How StyleSeat Increases Your Clientele<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re on the quest on how to build makeup clientele <\/span><span style=\"font-weight: 400;\">for your makeup business<\/span><span style=\"font-weight: 400;\">, we\u2019re here to help! At StyleSeat, we know that scoring those ideal clients \u2014 especially the high-end ones \u2014 can be tough. We also know that loyal clients are essential to building your local business and thriving as a makeup artist.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re fr<\/span><span style=\"font-weight: 400;\">esh out of makeup school and just getting started or you\u2019re a seasoned pro with a decade of experience, our <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-get-more-makeup-clients-as-a-freelance-artist\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">makeup artist marketing<\/span><\/a><span style=\"font-weight: 400;\"> program is designed to help you add the right kind of potential clients to your list.\u00a0<\/span><\/p>\n<p><b>Here\u2019s how it works:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We connect you with ideal clients who are a custom fit for your beauty business and you only pay when you get booked.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You choose the type of clients you want and we\u2019ll help you get discovered.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As part of our plan for <\/span><span style=\"font-weight: 400;\">how to get makeup clients<\/span> <span style=\"font-weight: 400;\">for our users, we run ads and promote your makeup artist profile across search engines and social media. Again, you only pay when we get you a new makeup client booking!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When we connect you with your makeup client, you give them a private rating, which helps us find more potential clients who are a good fit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We only keep 35 percent of the first appointment for each new client that books with you and all tips are all yours.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then, we use that money, to invest back into more marketing for your makeup business.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After your cosmetology appointment is over, we encourage your client to leave a 5-star review and to pre-book their next appointment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We also encourage your makeup client to refer you to all their makeup-loving friends! Profits from all future appointments with them go directly to you.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you know <\/span><span style=\"font-weight: 400;\">how\u00a0to build makeup clientele<\/span><span style=\"font-weight: 400;\">\u00a0through StyleSeat, we encourage you to create your profile today! Your StyleSeat profile in combination with all these other handy dandy tricks ensures your schedule will be full \u2014 and that you\u2019ll be happy!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From all of us at StyleSeat, we\u2019re wishing you the best of luck on your makeup artist business journey ahead.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re a professional bridal makeup artist or an eager student just out of beauty salon school, one thing is always true in the beauty industry \u2014 a consistent client list is key.\u00a0 If you\u2019re curious about exactly how to get clients as a makeup artist, we&#8217;ve got you covered. From increasing your social presence [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[115,59],"tags":[57],"class_list":["post-4879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-relationships","category-pros","tag-pro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build Makeup Clientele as a Freelance Artist | Style Seat<\/title>\n<meta name=\"description\" content=\"Looking to build makeup clientele as a freelancer? 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