{"id":4408,"date":"2021-03-10T10:15:32","date_gmt":"2021-03-10T18:15:32","guid":{"rendered":"https:\/\/blog.styleseat.com\/?p=4408"},"modified":"2021-03-10T10:15:32","modified_gmt":"2021-03-10T18:15:32","slug":"how-to-maximize-your-income-potential-as-an-esthetician","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/how-to-maximize-your-income-potential-as-an-esthetician\/","title":{"rendered":"How to Maximize Your Income Potential as an Esthetician"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Congrats \u2014 you\u2019ve finished esthetician school, and you\u2019re ready to bring in the big bucks doing what you love! Before you dive into your full-time gig as a money-making, skin-enhancing, confidence-boosting boss, let\u2019s talk s<\/span><span style=\"font-weight: 400;\">hop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the Bureau of Labor Statistics, there were 71,800 estheticians in 2018. <\/span><a href=\"https:\/\/www.estheticianedu.org\/salaries\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The average salary<\/span><\/a><span style=\"font-weight: 400;\"> for these skin industry professionals was $31,290,<\/span><span style=\"font-weight: 400;\"> making the median hourly wage $15.05. The top 10 percent of those earning an esthetician salary <\/span><span style=\"font-weight: 400;\">was $59,790 (or an hourly wage of $28.75).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have your cosmetology license and are wondering <\/span><span style=\"font-weight: 400;\">how to make good money as an esthetician<\/span><span style=\"font-weight: 400;\">, there are a handful of simple ways you can kickstart your career into one of financial abundance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From selling retail products to making efficient supply purchases, here are our top tips for making the most of your career as an esthetician.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Continue Your Esthetician Education\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to maximize your earning as a cosmetologist, start offering additional services. Continuing your education and enhancing your skill set, is a fantastic way to earn more money in the beauty industry.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Waxing<\/b><span style=\"font-weight: 400;\">: In the career of a skincare specialist, there are plenty of different waxing methods to master. From soft wax used for strip waxing large areas to fruit wax for sensitive skin \u2014 the waxing world is your oyster.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.styleseat.com\/blog\/what-eyebrow-threading\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=what_brow_thread&amp;utm_content=threading\"><b>Threading<\/b><\/a><span style=\"font-weight: 400;\">: From eyebrows to upper lips, threading is an art form in itself. If you\u2019ve yet to see it done, essentially, it requires taking two cotton strings then pulling the hair out from the follicle.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facials<\/b><span style=\"font-weight: 400;\">: From acne facials and chemical peels to microdermabrasion, facials are a popular skin treatment \u2014 and a big part of your job as a beauty professional. The more facial treatments you know, the more customized service you can offer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Wraps<\/b><span style=\"font-weight: 400;\">: Body wraps are a spa treatment used to enhance the overall look of your skin. Sometimes, they\u2019re also used for detox and weight loss.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eyebrow Tinting<\/b><span style=\"font-weight: 400;\">: <a href=\"https:\/\/www.styleseat.com\/blog\/eyebrow-tinting\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=brow_tinting&amp;utm_content=eyebrow_tinting\">Eyebrow tinting<\/a> refers to using a stain to darken the eyebrows. Typically, this is a semi-permanent dye that results in wow-worthy brows.<\/span><\/li>\n<li aria-level=\"1\"><strong>Eyebrow Feathering<\/strong>: <a href=\"https:\/\/www.styleseat.com\/blog\/eyebrow-feathering\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=brow_feathering&amp;utm_content=eyebrow_feathering\">Eyebrow feathering<\/a> is a microblading technique that gives clients full and effortless brows. The end result looks more natural than the traditional microblading.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plastic Surgery<\/b><span style=\"font-weight: 400;\">: Looking to become a paramedical esthetician? These skincare specialists are somewhat like assistants to the plastic surgeon and work with clients both before and after plastic surgery.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Massage Services<\/b><span style=\"font-weight: 400;\">: From hot stone massages to romantic couples\u2019 massages, a massage therapist is everyone\u2019s best friend. Time to add it to your list of spa skills!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Makeup Application<\/b><span style=\"font-weight: 400;\">: If you have your estheticia<\/span><span style=\"font-weight: 400;\">n license, you mi<\/span><span style=\"font-weight: 400;\">ght as well become a makeup artist, too. When you\u2019re searching for more ways of <\/span><span style=\"font-weight: 400;\">how to make good money as an esthetician<\/span><span style=\"font-weight: 400;\">, offering clients makeup applications can be a lucrative way to go.<\/span><\/li>\n<li aria-level=\"1\"><strong>Permanent Makeup<\/strong>: Permanent makeup, like eyeliner and lip tinting, are more complex services that requires more training and cost more than typical makeup application. In addition to the service itself, you must also be well versed in aftercare. For example, you should know whether to recommend wet or dry healing as sa part of your client&#8217;s <a href=\"https:\/\/www.styleseat.com\/blog\/permanent-eyeliner-aftercare\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=perm_eyeliner_after&amp;utm_content=permanent_eyeliner_aftercare\">permanent eyeliner aftercare<\/a> routine.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spray Tans<\/b><span style=\"font-weight: 400;\">: With some hands-on experience, online training, or simple certification, you can become a spray tan specialist. Give your customers a golden glow while also offering your other salon services.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hair Removal<\/b><span style=\"font-weight: 400;\">: For clients looking for a more permanent approach to hair removal, laser hair removal is the way to go. Sometimes, this certification will be included in your program at esthetician school. If not, there are other easy ways to obtain your certification and officially become a certified laser specialist.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eyelash Extensions<\/b><span style=\"font-weight: 400;\">: Longer, thicker, more eye-catching lashes? Yes, please. <a href=\"https:\/\/www.styleseat.com\/blog\/how-much-are-eyelash-extensions\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=how_much_lash_extensions&amp;utm_content=pricey\">Lash extensions can be pricey<\/a>, which is why lash application is a good skill to have if you\u2019re on the hunt for <\/span><span style=\"font-weight: 400;\">how to make good money as an esthetician<\/span><span style=\"font-weight: 400;\">. Learn how to apply different types of lashes like <a href=\"https:\/\/www.styleseat.com\/blog\/hybrid-lash-extensions\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=hybrid_lash_extensions&amp;utm_content=hybrid\">hybrid<\/a> and volume.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nails<\/b><span style=\"font-weight: 400;\">: Primping with polish is always a nice self-indulgence. And if they didn\u2019t cover how to become a nail technician in your beauty school program, then it\u2019s up to you to seek out your certification.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While all of these may not interest you, some services may be right up your alley to add. And, if you\u2019re wondering <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-get-more-clients-as-an-esthetician\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how to get clients as an esthetician<\/span><\/a><span style=\"font-weight: 400;\">, expanding your services might just be the trick.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Sell Retail Products\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to selling your services, one tip for <\/span><span style=\"font-weight: 400;\">how to make good money as an esthetician<\/span><span style=\"font-weight: 400;\"> is to sell retail products, too. It\u2019s one of our favorite <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/8-esthetician-marketing-ideas-to-get-more-clients\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">esthetician marketing ideas<\/span><\/a><span style=\"font-weight: 400;\"> if you happen to get some sort of commission from selling certain products.<\/span> <span style=\"font-weight: 400;\">Did your client love their facial service? Perfect. This is your chance to sell them that oil they adored or the scrub they couldn\u2019t stop raving about. The same goes for everything from nail polish to makeup. Consider retail products your secret weapon as a skincare specialist.<\/span><\/p>\n<h2><a href=\"https:\/\/www.styleseat.com\/join\/?source=header_for_business&amp;utm_source=pro_blog&amp;utm_medium=styleseat_blog&amp;utm_campaign=How_to_Maximize_Your_Income_Potential_as_an_Esthetician&amp;utm_content=CTA_banner\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4430 size-full\" src=\"https:\/\/wordpress.styleseat.com\/wp-content\/uploads\/2021\/03\/1.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/a><\/h2>\n<h2><span style=\"font-weight: 400;\">3. Make Efficient Supply Purchases<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you\u2019re a medical aesthetician, purchasing and using supplies efficiently and safely will not only save you from a stress-induced headache \u2014 it will also save you money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you finish esthetics school and are ready to embark on your lucrative career, here\u2019s a supply list to keep in mind. Remember, if you join forces with a spa owner, he or she may already have a lot of these supplies but if you\u2019re starting from scratch, it\u2019s critical that you purchase equipment wisely.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facial machines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facial steamer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Towel warmer\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manicure table<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Laser hair removal equipment\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facial chair<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sterilization unit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Front office equipment<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Reception desk<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Magazine stand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Storage for retail products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Chairs for the waiting area<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Massage table<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Magnification lamp<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exfoliating brush<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microdermabrasion\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to use it safely to not break or damage the equipment, which can lead to potentially pricey repairs and a dent in your business bank account. Although this list isn\u2019t comprehensive, and it will be a bit different for every esthetician, it\u2019s a good place to start.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Upsell Services During Booking\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Upselling is a sales technique, and if you\u2019re interested in <\/span><span style=\"font-weight: 400;\">how to make good money as an esthetician<\/span><span style=\"font-weight: 400;\">, it\u2019s one you\u2019ll want to familiarize yourself with because it\u2019s one of the most successful <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/7-tips-and-tricks-every-esthetician-should-know\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tips for estheticians<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, upselling works by persuading your client to purchase either:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A more premium version of the service they\u2019ve chosen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An add-on to the service they\u2019ve chosen.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In the beauty industry, upselling can be done in a wide variety of ways. Did your client order a facial? Utilizing the art of upselling, you can offer a more premium <a href=\"https:\/\/www.styleseat.com\/blog\/how-much-is-a-facial\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=how_much_facial&amp;utm_content=facial_for_a_higher_price_point\">facial for a higher price point<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Premium facials, for example, may include microdermabrasion to sweep away those old skin cells or specialized ultra-luxury oil. Add ons, on the other hand, might take the regular facial, but make it more enticing with something like a blackhead removal service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both of these forms of upselling serve to give your client a deal they simply cannot resist. In turn, they\u2019re happy with your salon because you give them a good deal and you\u2019re happy to keep them coming back because it promises consistency.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Avoid Undercharging Your Services<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you\u2019re an esthetician, charging your worth is important on so many levels. Not only does it ensure that you\u2019re getting adequate payment for your services, but it boosts your confidence and aids in a job well done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, the better you feel, the better service you\u2019ll give, and the happier your clients will be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But exactly how do you avoid undercharging when you\u2019re figuring out <\/span><span style=\"font-weight: 400;\">how to make good money as an esthetician?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, keep your charging process clear and simple, so that it can be easily maintained by you and your team \u2014 and easily understood by your clients. A good rule of thumb is to keep your price list minimal and know exactly what you\u2019re charging. At StyleSeat, there are certain tools to help keep your payment process easy, so that you can avoid mistakes and undercharging.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Your service menu is online<\/b><span style=\"font-weight: 400;\">: This means clients can get clear, concise pricing information right away for the work you offer a medical esthetician.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Get paid when clients don\u2019t show<\/b><span style=\"font-weight: 400;\">: One way to seriously undercharge is to not charge for no-shows. The average stylist faces 1-2 no-shows per week, which can translate to a whopping $5,000 a year. With StyleSeat, you can easily set up a no-show late cancellation policy and bid that problem farewell.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Get paid instantly<\/b><span style=\"font-weight: 400;\">: With our instant deposit feature, along with our credit card features, you no longer have to think about getting paid the day of your clients service. When you\u2019re chatting with a client in person and handling credit cards and cash, it can be easy to get sidetracked and therefore, undercharge for your esthetician services.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">6. Charge More for Popular Time Slots<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the beauty industry, certain time slots are more popular than others. Whether you\u2019re a massage therapist or a lash extension specialist, you may notice your bookings skyrocket during a particular time \u2014 like, say, after work or on the weekends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Charging more for popular time slots is an excellent tip for <\/span><span style=\"font-weight: 400;\">how to make good money as an esthetician<\/span><span style=\"font-weight: 400;\">. With StyleSeat, our <\/span><a href=\"https:\/\/styleseat.freshdesk.com\/support\/solutions\/articles\/69000469743-how-does-smart-pricing-work-\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Smart Pricing feature<\/span><\/a><span style=\"font-weight: 400;\"> helps estheticians maximize their earnings through data science. We analyze your popular time slots, then raise the prices to match their true value. As Meridian, an esthetician in Idaho says, \u201cI\u2019m super excited about the Smart Pricing Feature!\u201d and we think you will be, too.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Maximize Your Income With StyleSeat<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re focusing on upselling or fine-tuning your skills through continued education, there are so many ways for <\/span><span style=\"font-weight: 400;\">how to make good money as an esthetician<\/span><span style=\"font-weight: 400;\">. Sometimes, it just comes down to you and your own personal style. But at the end of the day, if you\u2019re really looking to grow your esthetician business, you have StyleSeat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to <\/span><a href=\"https:\/\/www.styleseat.com\/join?utm_campaign=brand_GS_Brand_BMM&amp;utm_medium=SEM&amp;gclid=Cj0KCQiAvbiBBhD-ARIsAGM48bxdCOQ2VUjmHjCL0mAzY3o90ttQ4IoTJujn_rQpDx_qv4q_PW7FasMaAtlmEALw_wcB\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sign up for StyleSeat today<\/span><\/a><span style=\"font-weight: 400;\">, so we can help you manage \u2014 and grow \u2014 your beauty business with our online booking platform, Smart Pricing feature, no-show late cancellation policies, and marketing program.<\/span><\/p>\n<p><b>Related Content:\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-write-a-great-esthetician-bio-tips-examples\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Esthetician Bio Examples<\/span><\/a><\/p>\n<p><b>Sources:<\/b><\/p>\n<p><a href=\"https:\/\/www.estheticianedu.org\/salaries\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.estheticianedu.org\/salaries\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congrats \u2014 you\u2019ve finished esthetician school, and you\u2019re ready to bring in the big bucks doing what you love! Before you dive into your full-time gig as a money-making, skin-enhancing, confidence-boosting boss, let\u2019s talk shop. According to the Bureau of Labor Statistics, there were 71,800 estheticians in 2018. The average salary for these skin industry [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[67,59],"tags":[57],"class_list":["post-4408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-pros","tag-pro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make Good Money as an Esthetician | StyleSeat<\/title>\n<meta name=\"description\" content=\"Wondering how to maximize your income potential? 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