{"id":4406,"date":"2021-03-05T21:52:20","date_gmt":"2021-03-06T05:52:20","guid":{"rendered":"https:\/\/blog.styleseat.com\/?p=4406"},"modified":"2021-03-05T21:52:20","modified_gmt":"2021-03-06T05:52:20","slug":"how-to-get-more-clients-as-an-esthetician","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/how-to-get-more-clients-as-an-esthetician\/","title":{"rendered":"How to Get More Clients as an Esthetician"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">You\u2019ve mapped out your game plan, done all your training, and scoured your favorite beauty blogs and magazines for tips and inspiration.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, the time has come to launch your career as a professional esthetician.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But how about those clients? Knowing <\/span><span style=\"font-weight: 400;\">how to get clients as an esthetician<\/span><span style=\"font-weight: 400;\"> is one of the most critical parts of the job. From crafting a master portfolio to building credibility, we\u2019re here to provide <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/7-tips-and-tricks-every-esthetician-should-know\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tips for estheticians<\/span><\/a><span style=\"font-weight: 400;\"> that help you do just that!&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Create a Profile to Showcase Your Work<\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-02-24-at-7.01.45-PM.png\" alt=\"\" class=\"wp-image-4502\"\/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a facialist or a massage therapist, part of <\/span><span style=\"font-weight: 400;\">how to get clients as an esthetician<\/span><span style=\"font-weight: 400;\"> rests in creating a killer profile that stands out. A strong profile\/portfolio helps to showcase your work and services and also builds credibility among potential customers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Portfolio Tips<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re an esthetician looking to craft an eye-catching, engaging portfolio, try implementing some of these tips.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Incorporate high-quality, clear images to draw your pintail clients in.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Whether it\u2019s hair removal or chemical peels, own your specialties.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Know your brand \u2014 right down to the words you choose and the color scheme you use.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If you don&#8217;t have content, ask friends or family members to model for you, so you can show off all your best skills.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ask existing clients for testimonials, so you can include a \u201cpraise and accolades section.\u201d<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Utilize StyleSeat, which allows you to create a professional profile for free and gets you visibility in our booking platform.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Develop Relationships in the Beauty Industry<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Across all industries, an important part of building your client base is networking. Luckily, in the beauty industry, relationships can start in esthetician school \u2014 sometimes even sooner.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not sure who to turn to for a collaboration? Begin by jotting down a list of people you know who offer different beauty services. Think of hairstylists, nail technicians, massage therapists, and other skin care specialists. What do they offer that you don\u2019t, and how can you work together to refer clients to one another?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you need more connections, here are some ways to network.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Reach Out Online:<\/b><span style=\"font-weight: 400;\"> Whether it\u2019s through StyleSeat profiles, Instagram, or email, reaching out is the first step toward connecting and collaborating.<\/span><\/li>\n\n\n\n<li><b>Attend Events:<\/b><span style=\"font-weight: 400;\"> Peek around for events that may be happening in your local area. These can be beauty business events or simply, events where other like-minded professionals may be present. Don\u2019t forget your business cards!<\/span><\/li>\n\n\n\n<li><b>Hit up the Beauty Counter:<\/b><span style=\"font-weight: 400;\"> Sure, it may be a little old school, but what better way to meet fellow skin care professionals and beauty industry folks than a chat at the beauty counter?&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Build Credibility with Positive Online Reviews<\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-02-24-at-7.01.45-PM.png\" alt=\"\" class=\"wp-image-4502\"\/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Online reviews saturate the world wide web. And whether they\u2019re buying a pizza or booking a facial, a new customer is going to turn to online review platforms to assess a business&#8217;s credibility.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re a spa owner or licensed esthetician just getting started and working toward <\/span><span style=\"font-weight: 400;\">how to get clients as an esthetician<\/span><span style=\"font-weight: 400;\">, don\u2019t sweat it. Gathering a nice collection of online reviews can take a while. Thankfully, your loyal clients (even if it\u2019s just one or two), your family, and your friends will be happy to help you build a positive online presence.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether they\u2019re putting a review on Yelp or your StyleSeat profile, here are some tips to mention to your crew so that they can craft an effective online review.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Share Photos:<\/b><span style=\"font-weight: 400;\"> Did they snap a shot of their stellar eyelash application or that stunning selfie of that facial you gave them? Perfect.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Keep it Cool: <\/b><span style=\"font-weight: 400;\">An overly promotional review might sound like a sale\u2019s pitch. It\u2019s okay for mom or your best friend to gush a bit, but try to add in details that give the review value to the reader.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.styleseat.com\/join\/?source=header_for_business&amp;utm_source=pro_blog&amp;utm_medium=styleseat_blog&amp;utm_campaign=How_to_get_more_clients_as_an_Esthetician&amp;utm_content=CTA_banner\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/wordpress.styleseat.com\/wp-content\/uploads\/2021\/02\/2-2.jpg\" alt=\"\" class=\"wp-image-4340\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/02\/2-2.jpg 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2021\/02\/2-2-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Run Creative Promotions<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A good sales promotion can do so much for your esthetician business. Not only will it help drum up some word-of-mouth marketing, but it will urge new clients and potential clients to buy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Need some <\/span><i><span style=\"font-weight: 400;\">sal<\/span><\/i><i><span style=\"font-weight: 400;\">es-spiration<\/span><\/i><span style=\"font-weight: 400;\">? Here are some creative promotions and <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/8-esthetician-marketing-ideas-to-get-more-clients\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">esthetician marketing ideas<\/span><\/a><span style=\"font-weight: 400;\">, all of which will help you on your quest for <\/span><span style=\"font-weight: 400;\">how to get clients as an esthetician<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Seasonal Promotions<\/b><span style=\"font-weight: 400;\">: Fall into relaxation? Spring into luxury? Seasonal promotions are the perfect way to entice your clientele and get them excited to buy.<\/span><\/li>\n\n\n\n<li><b>New Year, New You<\/b><span style=\"font-weight: 400;\">: Every year in January, the beauty industry buzzes with promotions for the new year. Hop on the new year, new you bandwagon, and offer up your beauty and skin care services.<\/span><\/li>\n\n\n\n<li><b>Happy Birthday, Beauty<\/b><span style=\"font-weight: 400;\">: From facials to waxes, the beauty industry is all about treating yourself to something special. And who doesn\u2019t want to feel extra special on their birthday? Encourage your clients to indulge in a birthday treat by giving them a percentage off or free service on their special day.<\/span><\/li>\n\n\n\n<li><b>Weekly Specials<\/b><span style=\"font-weight: 400;\">: Whether it\u2019s Manicure Monday or Facial Friday, weekday specials are the perfect way to fill your treatment room and build weekly client retention.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Reward Your Clients<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When you\u2019re fine-tuning your plan for <\/span><span style=\"font-weight: 400;\">how to get clients as an esthetician<\/span><span style=\"font-weight: 400;\">, you can\u2019t go wrong with rewards. Rewarding your clients for visiting you and referring others to do the same, is a fantastic way to build a new business and become a successful esthetician.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a business owner, there are plenty of ways to reward your clients. Here are a few of our favorite ways to show your clients some love.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Loyalty Cards:<\/b><span style=\"font-weight: 400;\"> Loyalty cards are one of the most popular client rewards out there and for good reason. They\u2019re easy to create and they keep your clients coming back for more. You can structure your loyalty cards in a way that works best for you (i.e. with every nine visits for a laser treatment, the tenth service is free or after four facials, get the fifth for 50 perfect off).&nbsp;<\/span><\/li>\n\n\n\n<li><b>Referral Program: <\/b><span style=\"font-weight: 400;\">Did your existing client refer their best friend to you? Perfect! As a reward, offer a free eyebrow wax on the house.<\/span><\/li>\n\n\n\n<li><b>Life Milestones:<\/b><span style=\"font-weight: 400;\"> Maybe your long-term client just had a baby and you want to reward them with a relaxing massage. Perhaps it\u2019s your client\u2019s 30th birthday, and you want to gift them a set of lashes to celebrate the big day. When you\u2019re a professional esthetician, celebrating your clients\u2019 milestones with them will help to maintain relationships for years to come.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">6. Focus on Client Retention<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Cosmetology and the esthetics business are all about client retention. Maintaining your relationships with clients and keeping them happy ensures that they\u2019ll book you for their weekly or monthly services.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some ways to keep your clients coming back to your beauty salon time and time again.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Follow-Up: <\/b><span style=\"font-weight: 400;\">Mastering the art of the follow-up is a necessary tool for <\/span><span style=\"font-weight: 400;\">how to get clients as an esthetician<\/span><span style=\"font-weight: 400;\">. Whether it\u2019s a one-time client or a client from the past, checking in shows you care. It also keeps you fresh in their minds, which means they&#8217;re less likely to venture to someone else in the beauty industry for their next service.<\/span><\/li>\n\n\n\n<li><b>Focus on Their Needs<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">Being a business owner is all about following your passion. But it\u2019s also about focusing on the individual needs of your clients. A good place to start with every new client is to have them fill out a client intake form. These consultation forms can help you understand your client\u2019s skin and how you can help them achieve their goals with your services.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">At StyleSeat, we understand the importance of building a loyal client base which is why our platform makes it easy for your existing clients to rebook with you.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">7. Use StyleSeat<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We know it can be tough figuring out <\/span><span style=\"font-weight: 400;\">how to get clients as an esthetician<\/span><span style=\"font-weight: 400;\">. That\u2019s why we\u2019ve made it our mission to not only help you run your business but to help you grow <\/span><span style=\"font-weight: 400;\">it. If you\u2019re looking to learn <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-maximize-your-income-potential-as-an-esthetician\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how to make good money as an esthetician<\/span><\/a><span style=\"font-weight: 400;\"> or need <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-write-a-great-esthetician-bio-tips-examples\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">esthetician bio examples<\/span><\/a><span style=\"font-weight: 400;\"> to spruce up your profile, we have the tips and tricks you need to implement today on your path to success. And you can do it all with StyleSeat\u2019s platform! Maximize your income potential and get visibility with a StyleSeat profile.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you <\/span><a href=\"https:\/\/www.styleseat.com\/join?source=header_for_business\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">set up your business on StyleSeat<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019ll get you exposure to millions of clients and keep your regulars coming back all for a zero monthly subscription cost.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some of the reasons why our users turn to us as their #1 beauty and grooming marketplace.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Touch-free payments<\/b><span style=\"font-weight: 400;\">: Use our app to easily charge your clients (no swipers needed).<\/span><\/li>\n\n\n\n<li><b>Full schedules: <\/b><span style=\"font-weight: 400;\">We keep your schedule full by alerting your existing clients when you get a last-minute cancellation.<\/span><\/li>\n\n\n\n<li><b>Get paid for no-shows<\/b><span style=\"font-weight: 400;\">: As a professional esthetician, we know how frustrating a no-show can be. That\u2019s why we help you enforce your cancellation policy or charge a late fee.<\/span><\/li>\n\n\n\n<li><b>Earn more during your popular time slots<\/b><span style=\"font-weight: 400;\">: Using data science, we\u2019ll analyze your most popular time slots and raise their prices to match those slots accordingly.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you\u2019re rewarding your clients with a birthday surprise or asking your friends for positive online reviews, there are plenty of effective ways for <\/span><span style=\"font-weight: 400;\">how to get clients as an esthetician<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At StyleSeat, we\u2019re happy to be part of your journey to a successful career in the beauty industry.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve mapped out your game plan, done all your training, and scoured your favorite beauty blogs and magazines for tips and inspiration.&nbsp; Now, the time has come to launch your career as a professional esthetician. But how about those clients? Knowing how to get clients as an esthetician is one of the most critical parts [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[115,59],"tags":[57],"class_list":["post-4406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-relationships","category-pros","tag-pro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get More Clients as an Esthetician | StyleSeat<\/title>\n<meta name=\"description\" content=\"Wondering how to get more clients as an esthetician? We\u2019re sharing our top tips that are sure to get you more clientele! 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