{"id":4404,"date":"2021-03-05T21:43:00","date_gmt":"2021-03-06T05:43:00","guid":{"rendered":"https:\/\/blog.styleseat.com\/?p=4404"},"modified":"2021-03-05T21:43:00","modified_gmt":"2021-03-06T05:43:00","slug":"8-esthetician-marketing-ideas-to-get-more-clients","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/8-esthetician-marketing-ideas-to-get-more-clients\/","title":{"rendered":"8 Esthetician Marketing Ideas to Get More Clients"},"content":{"rendered":"\n

After you\u2019ve logged your hours in esthetician school and fine-tuned your creative craft, it\u2019s time to get started on your esthetician marketing plan.<\/span><\/p>\n\n\n\n

At StyleSeat, we know there\u2019s a lot that goes into creating your marketing strategy. From advertising to social media, loyalty cards to referral promotions, we\u2019re here to help you dive into the details of <\/span>esthetician marketing<\/span> so you can focus on what you do best \u2014 your art.<\/span><\/p>\n\n\n\n

1. Localized Marketing For Your Esthetician Services<\/span><\/h2>\n\n\n\n

Geo-targeted advertising is a specific type of advertising that utilizes location data to help you get a message to your ideal customers. For beauty professionals, this can be an invaluable tool, as much of your business is location-based (i.e. potential customers who live in Los Angeles will most likely be looking for esthetician services <\/span>in<\/span><\/i> Los Angeles).<\/span><\/p>\n\n\n\n

Wondering how to use geo-targeting for your <\/span>esthetician marketing<\/span>? When you run a paid ad, like promoted Facebook ads, for example, you can use geo-targeting to make that ad show up on the feed specifically of people in your area. With Facebook, you can also target additional specifics, like age group. <\/span><\/p>\n\n\n\n

Interested in more tips? Learn <\/span>how to use geo-targeting Facebook ads for your salon<\/span><\/a>.<\/span><\/p>\n\n\n\n

2. Utilize Loyalty Cards<\/span><\/h2>\n\n\n
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As a business owner, think of loyalty cards as your marketing plan no-brainer. Essentially, you hand over a small card with some form of reward \u2014 a percentage off or free facial service \u2014 and this encourages your salon clients to keep coming back.<\/span><\/p>\n\n\n\n

In the cosmetic, beauty, and skincare business specifically, the world is ripe with esthetician promotion ideas. You can also think about launching a more advanced loyalty program<\/a> to keep your customers motivated and excited to book your services. With tiered loyalty programs, a client might be able to become a member for free. From there, the more money they spend, the more money they get back.\u00a0<\/span><\/p>\n\n\n\n

You can add on additional value by throwing in benefits like a discounted service on their birthday or early access to promotions and sales. <\/span><\/p>\n\n\n\n

3. Maximize Referral Promotions<\/span><\/h2>\n\n\n\n

If you\u2019re wondering <\/span>how to get more clients as an esthetician<\/span><\/a>, a referral program is a great idea. When it comes to <\/span>esthetician promotion ideas<\/span>, a referral program is an incentive program t<\/span>hat helps you spread the word about your beauty business. It can get you new clients and also, keep your current clients happy.<\/span><\/p>\n\n\n\n

The way a referral program works is that you incentivize a current client to refer you to a friend or family member. When that friend or family member books your esthetician services, your current client gets a percentage off their service or an extra service, like a blackhead removal, added on free of charge. And you get a new customer! Overall, referral programs are a win-win opportunity and an easy idea to implement into your <\/span>esthetician marketing<\/span> plan.<\/span><\/p>\n\n\n\n

4. Build Your Social Presence<\/span><\/h2>\n\n\n\n

Brands and social media go hand in hand. And with our current digital age, the need for a strong brand presence on social media is only growing for people in the skincare industry. Luckily, if you\u2019re looking to improve your brand presence digitally, there are some simple tricks you can start today that will help you exponentially. <\/span><\/p>\n\n\n\n