{"id":4322,"date":"2021-02-19T04:56:57","date_gmt":"2021-02-19T12:56:57","guid":{"rendered":"https:\/\/blog.styleseat.com\/?p=4322"},"modified":"2021-02-19T04:56:57","modified_gmt":"2021-02-19T12:56:57","slug":"how-to-grow-your-lash-business-on-instagram","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/how-to-grow-your-lash-business-on-instagram\/","title":{"rendered":"How to Grow Your Lash Business on Instagram"},"content":{"rendered":"

The perfect photo of a curled set of lashes, the ultimate how-to video, or a tip on lash application technique \u2014 the social media pros have it down with the content they share across Instagram.\u00a0<\/span><\/p>\n

Luckily, for those wondering <\/span>how to grow lash Instagram success<\/span>, you\u2019re in the right place! With some simple tips for improving your bio, raising your following, and posting quality content \u2014 you can scale your business and grow your brand.\u00a0<\/span><\/p>\n

And the good news is \u2014 there\u2019s no better time than today to start posting your content and reaping the rewards.<\/span><\/p>\n

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Improve Your Bio<\/span><\/h2>\n

One of the first things a potential customer will see on your <\/span>Instagram lash business<\/span> account is your bio. Your bio gives the viewer a glimpse of what they can expect from your particular profile. Here\u2019s how to make it stand out.<\/span><\/p>\n

Narrow Down Your Specialty\u00a0<\/span><\/h3>\n

Do you specialize in cat-eye eyelash extensions, glamour sets, or colored highlights like violet or navy to bring out the clients\u2019 iris? What kind of lash curl and application method do you use? Although you can keep things general, a customer who knows the types of lash extensions<\/a> you offer may be more likely to follow your profile.<\/span><\/p>\n

Add a Website Link<\/span><\/h3>\n

Whether you\u2019re linking to your StyleSeat profile or another personal website, adding a link to your Instagram bio is a good way to promote yourself as a lash stylist. Alternatively, you can also link to your Facebook page or the main site of your lash studio.<\/span><\/p>\n

Show Your Personality<\/span><\/h3>\n

When people view your Instagram profile, they\u2019ll make a first impression <\/span>fast<\/span><\/i>. Within a few seconds, they\u2019ll scan your content and decide whether or not they want to follow you. Although this can seem intimidating, it\u2019s also a good reason to let your personality shine. What makes you unique and stand out from the crowd as a business or salon owner? If your potential customer connects with you, they\u2019re more likely to click \u201cfollow\u201d and hopefully, click that \u201cbook now\u201d button, too.<\/span><\/p>\n

Build Your Following<\/span><\/h2>\n

Building your following on Instagram is one of the best ways to get more business as a lash stylist. As your following increases, your page will get more visits and your brand awareness will increase.<\/span><\/p>\n

But \u2014 what\u2019s the magic trick to gaining more followers and growing your presence?\u00a0<\/span><\/p>\n

Work with Influencers<\/span><\/h3>\n

As of recent years, influencer marketing is a whole new breed of marketing. When you work with an influencer, they\u2019re able to promote your product or beauty business and share it with their fans and followers. Through their own Instagram profile, influencers can help you to build yours. This can be done through both paid work and trade work. Influencer outreach is a great <\/span>eyelash extension advertisement idea<\/span><\/a> that will help boost your business.\u00a0<\/span><\/p>\n

Cross-Promote<\/span><\/h3>\n

Cross-promotion is a fun way to get out there and get engaged with potential clients. In the lashes business, there are tons of ways to cross-promote with products you\u2019re passionate about.\u00a0<\/span><\/p>\n