{"id":4176,"date":"2021-01-20T10:24:09","date_gmt":"2021-01-20T18:24:09","guid":{"rendered":"https:\/\/blog.styleseat.com\/?p=4176"},"modified":"2021-01-20T10:24:09","modified_gmt":"2021-01-20T18:24:09","slug":"how-to-grow-your-barber-business-9-top-tips","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/how-to-grow-your-barber-business-9-top-tips\/","title":{"rendered":"How to Grow Your Barber Business: 9 Top Tips"},"content":{"rendered":"

Growing any business requires knowledge, creativity, and a genuine passion for what you do. We love a lot about the hair and beauty industry, but we\u2019re especially enthused about how much our barbers and stylists <\/span>love<\/span><\/i> their work.<\/span><\/p>\n

Whether you\u2019re just getting started or you\u2019re a seasoned pro, knowing <\/span>how to grow your barber business<\/span> is an important component of your overall success.\u00a0<\/span><\/p>\n

From word-of-mouth marketing to increasing your industry presence, here are some tips for getting noticed, building your base, and staying busy.\u00a0<\/span><\/p>\n

1. Word-of-Mouth Marketing<\/strong><\/h2>\n

Word-of-mouth marketing, also known as WOM marketing, is when your company or brand makes its way into daily conversations. A prime example of WOM marketing for hair salons and barbers are referral programs.\u00a0<\/span><\/p>\n

Essentially, if you\u2019re figuring out <\/span>how to grow your barber business<\/span> on a personal level, word of mouth referral programs encourage your clients to spread the word. Sometimes, clients do this on their own without any incentive. They end up telling their best friend or colleague about your services because they like the work you do and they want to share it. This helps greatly if you’re wondering how to gain clients as a barber<\/a>.<\/span><\/p>\n

A step further encourages them to refer you to family and friends with the extra nudge of a percentage off or a free service here or there.\u00a0 Not only is this a free marketing strategy but it’s a great way to spread the word, spread the love, and build a solid customer base for your barber shop business.<\/span><\/p>\n

2. Find the Right Space<\/strong><\/h2>\n

Although you can give your clients tips and tricks virtually, you can\u2019t cut and style their hair unless you\u2019re physically present. So, taking that into consideration, finding the right space where your business can grow and flourish is important. Thankfully, today, there are a handful of ways you can find \u201cyour space.\u201d\u00a0<\/span><\/p>\n

Some barbers do house calls, where they set up in the client\u2019s kitchen, sip a cup of just brewed coffee, and get to work. Others combine the costs with like-minded barbers or hairstylists and go all-in on a monthly rental. Some barbers choose to go solo in a space that\u2019s entirely their own.\u00a0<\/span><\/p>\n

Whatever path you take, finding\u2014or creating\u2014the right space is one of the keys to success. If you\u2019re wondering <\/span>how to grow your barber business<\/span>, ask yourself, is your location working for you? Are you located on a remote street in a rural area and have to be found via referral and word of mouth? Or are you set up in a hot spot that gets a lot of foot traffic and walk-ins?\u00a0<\/span><\/p>\n

The \u201cperfect\u201d place will be different for everyone, so finding what works for you is key.<\/span><\/p>\n

3. Use Online Booking<\/strong><\/h2>\n

When it comes to <\/span>how to grow your barber business<\/span>, a simple but incredibly useful tool is online booking. Between the duties of work and life, it can be difficult for potential clients to find time to call the salon or barbershop. Coupled with the occasional wait time if the line is busy, your potential client may book with another place that\u2019s more easily accessible.\u00a0<\/span><\/p>\n

Thankfully, online booking streamlines this process. It takes your client to a simple page, asks them to \u201cbook now\u201d, and voila! There you have it\u2014a new client and an organized time slot selection for them to choose from.\u00a0<\/span><\/p>\n

At StyleSeat, we make it simple for potential clients to check their availability. They can book easily through your calendar and if you\u2019re all booked up, we\u2019ll notify them if you get any cancellations.<\/span><\/p>\n

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4. Get on Google Maps<\/strong><\/h2>\n

Getting on Google Maps may seem like a big task at first reserved for only the most elite of companies and brands. But\u2014here\u2019s a little secret. Getting on Google Maps is relatively easy, it just requires some clicking and confirming.\u00a0<\/span><\/p>\n