{"id":4165,"date":"2021-01-18T10:35:26","date_gmt":"2021-01-18T18:35:26","guid":{"rendered":"https:\/\/blog.styleseat.com\/?p=4165"},"modified":"2021-01-18T10:35:26","modified_gmt":"2021-01-18T18:35:26","slug":"how-to-create-a-hairstylist-instagram-bio-that-attracts-clientele","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/how-to-create-a-hairstylist-instagram-bio-that-attracts-clientele\/","title":{"rendered":"How to Create a Hairstylist Instagram Bio That Attracts Clientele"},"content":{"rendered":"

Your Instagram bio is an important part of your overall brand presence. The tough part is, it has a limit of 150 characters.\u00a0<\/span><\/p>\n

Though some might see this as a constraint, crafting an engaging <\/span>hair stylist Instagram bio<\/span> can definitely be done in a small amount of space.<\/span><\/p>\n

From linking to your website to using the white space on your Instagram page, here are our top tips for crafting an Instagram bio that catches the attention of potential clientele and grows your business.\u00a0<\/span><\/p>\n

Highlight Your Name<\/strong><\/h2>\n

First foremost, one of the most important parts of crafting your <\/span>hairstylist Instagram bio<\/span> is highlighting your name. Whether it\u2019s your personal name or your brand name, calling attention to who you are helps clients connect with you.\u00a0<\/span><\/p>\n

Remember, your Instagram \u201chandle\u201d and your Instagram \u201cname\u201d can be different from each other, which offers additional opportunities for branding and gives you enough space to input both your real name and your business name.\u00a0<\/span><\/p>\n

Include a Link to Your Website<\/strong><\/h2>\n

One of the best <\/span>Instagram bio ideas for hair stylist<\/span> accounts is to link out to your website or portfolio. If you\u2019re still working on creating either a website or bio, you can also link to your Facebook, Linkedin, or booking link with StyleSeat.<\/span><\/p>\n

Including a link and a call to action that encourages your viewer to click through will help your <\/span>Instagram buzz<\/span><\/i> extend beyond social media. It will also help convert those clicks to your website, portfolio, or additional social account into leads and future clients.\u00a0<\/span><\/p>\n

Mention Your Expertise\u00a0<\/strong><\/h2>\n

Your <\/span>hair stylist Instagram bio<\/span> only has room for so much copy\u2014but it\u2019s a great place to mention your expertise. Do you specialize in balayage, weaves, or braids? Here is your chance to take a stand on your brand and let viewers know (in a short amount of words) what makes you stand out. Better yet, if the expertise you mention mirrors the type of content you post, potential follows will get a true feel for who you are and be more likely to click \u201cfollow\u201d.\u00a0<\/span><\/p>\n

Share Your Location<\/strong><\/h2>\n

When crafting your <\/span>bio for hairstylist on Instagram<\/span>, sharing your location will help to draw in local clients and it\u2019s easy to do with just a few simple steps.\u00a0<\/span><\/p>\n

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  1. Go to your Instagram account and click \u201cedit profile\u201d.<\/span><\/li>\n
  2. Under “Public Business Information,” select the option for “Contact Options.”\u00a0<\/span><\/li>\n
  3. Select “Business Address” text box to add your location.<\/span><\/li>\n
  4. And that\u2019s it! When you\u2019re done updating your location, you can tap \u201cDone\u201d and return to your profile.\u00a0<\/span><\/li>\n<\/ol>\n

    Use Your White Space<\/strong><\/h2>\n

    A succinct and concise Instagram bio can help to attract your clientele and get your brand voice across. From a visual standpoint, it can also keep things less cluttered and can increase readability on your <\/span>hair stylist Instagram bio<\/span>.<\/span><\/p>\n

    If you\u2019re looking to space things out and keep your bio clean, use your notepad to craft your message and add some line breaks. Then, simply copy and paste, and watch your bio work its magic.\u00a0<\/span><\/p>\n

    Tag Related Accounts<\/strong><\/h2>\n

    If you\u2019re an independent stylist working within another network, or you have a salon you\u2019re a part of, you can also use your bio to tag related accounts.\u00a0<\/span><\/p>\n

    Our hairdressers on StyleSeat, for instance, can tag our Instagram account to give their potential clients something to click on. In doing so, it helps to increase their brand credibility and build awareness.\u00a0<\/span><\/p>\n

    Think of Your Audience<\/strong><\/h2>\n

    One of the fundamental rules of Instagram engagement is to know your audience. As you craft your <\/span>hair stylist Instagram bio<\/span>, think of who will be reading it and who you want to attract.<\/span><\/p>\n

    Ask yourself some of the following questions:<\/span><\/p>\n