{"id":4150,"date":"2021-01-20T10:32:56","date_gmt":"2021-01-20T18:32:56","guid":{"rendered":"https:\/\/blog.styleseat.com\/?p=4150"},"modified":"2021-01-20T10:32:56","modified_gmt":"2021-01-20T18:32:56","slug":"7-successful-marketing-tips-for-hair-salons-and-stylists","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/7-successful-marketing-tips-for-hair-salons-and-stylists\/","title":{"rendered":"7 Successful Marketing Tips for Hair Salons and Stylists"},"content":{"rendered":"

Marketing for hair salons<\/span> is a very specific art, but it also leaves room for creativity and customization. Through tools like advertising, customer loyalty programs<\/a>, websites, and online booking, you can keep your current clients engaged while also attracting new clients.<\/span><\/p>\n

If you\u2019re a hairdresser or a makeup artist, wondering how to grow your beauty salon or your local business, you\u2019ve come to the right spot. With these successful <\/span>hairstylist marketing ideas<\/span>, you can build your brand, earn more money, and of course\u2014<\/span>keep doing what you love to do<\/span><\/i>.\u00a0<\/span><\/p>\n

1. Geo-Targeted Advertising<\/strong><\/h2>\n

Geo-targeted advertising is one of the most effective <\/span>hairstylist marketing strategies<\/span>. If you aren\u2019t all that familiar with it, essentially, geo-targeting uses your location data to reach your potential customers. Geo-targeting works because it shows consumers relevant information.\u00a0<\/span><\/p>\n

If you\u2019re running an email marketing campaign, it might not be too helpful for someone who lives in Atlanta, Georgia, to be shown deals for a hairstylist in Los Angeles, California. So, targeting the areas your business serves and showcasing your ads to people who live in these specific places can help to turn clicks into clients.\u00a0<\/span><\/p>\n

You can also incorporate a more intense form of geo-targeting called radius-targeting. With radius-targeting, you can target customers in a super-specific area (like say, within a mile of your beauty salon).\u00a0<\/span><\/p>\n

We break things down on how <\/span>geo-targeted Facebook ads<\/span><\/a> work and how you can use them for your salon business on our blog. The great thing about using Facebook ads for <\/span>hairstylist marketing<\/span> is that they can be broken down into four categories:\u00a0<\/span><\/p>\n

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  1. Everyone in a location<\/span><\/li>\n
  2. People who live in a location<\/span><\/li>\n
  3. Recently in location<\/span><\/li>\n
  4. People traveling in a location<\/span><\/li>\n<\/ol>\n

    If you\u2019re planning your geo-tagging ad strategy, remember the following tips:<\/span><\/p>\n