{"id":358,"date":"2018-04-26T18:14:21","date_gmt":"2018-04-26T18:14:21","guid":{"rendered":"https:\/\/seat.style\/?p=358"},"modified":"2018-04-26T18:14:21","modified_gmt":"2018-04-26T18:14:21","slug":"how-to-collect-important-client-information","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/how-to-collect-important-client-information\/","title":{"rendered":"Client Notes are Marketing Gold"},"content":{"rendered":"<p style=\"font-weight: 400;\">Your client notes are marketing gold. Gathering information like an email address, birthday, or even formula notes, can greatly improve client loyalty, encourage re-bookings and increase average spend per salon visit.<\/p>\n<p style=\"font-weight: 400;\">Asking clients for their information is an essential skill that will become easier over time. The key is, you need to start now.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>WHY ARE FORMULA NOTES, BIRTHDAYS &amp; GENERAL INFO IMPORTANT?<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Keeping your notes organized and easily accessible will ensure you&nbsp;remember the specific needs and even allergies of each client.&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=HowtoCollectImportantClientInfo\">StyleSeat\u2019s&nbsp;<\/a>\u201cClient Notes\u201d section allows you to organize client notes so you can quickly refer to them when your client is in the chair.<\/li>\n<li>Collecting birthdays can help strengthen your client relationships. Send your clients special offers on or around their birthday &#8211; who doesn\u2019t love a little incentive to treat themselves?<\/li>\n<li>Finally, take notes on your conversations. Does your client have a vacation coming up? Are they getting married soon? You probably see a lot of clients each week and it can be difficult to remember every conversation. Let your clients know you are listening by bringing up topics from your last conversation. Valued clients are loyal clients.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>WHY IS AN EMAIL ADDRESS IMPORTANT?<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Email is the most efficient and effective way to communicate with your clients. You can send updates, special offers, and encourage bookings.<\/li>\n<li>90% of clients use email everyday.<\/li>\n<li>Social media posts get lost in a sea of content. Emails go directly to their personal inbox.<\/li>\n<li>Business management apps, like&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=HowtoCollectImportantClientInfo\">StyleSeat<\/a>, track your client\u2019s behavior during each email marketing campaign. You can see how many people open each email, how many click the link to your profile page, and how many book an appointment. This information helps you make adjustments to see which campaigns are most effective. You can test subject lines, the promotions you offer, and the day and time you send the email.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>BUSINESS TIP:<\/strong><\/b>&nbsp;If you use&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=HowtoCollectImportantClientInfo\">StyleSeat<\/a>, clients must provide an email address as part of the booking process. This takes care of half the work!<\/p>\n<p style=\"font-weight: 400;\">Here are a few tips to help you convince clients to provide their email address.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>EARN THEIR TRUST<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>An email address is a gift &#8211; you will need to earn it. Show new clients what you have to offer. Give them an amazing service. Let them know they\u2019ve made the right choice by coming to your salon. Once they like and trust you, asking for their information will be much easier.<\/li>\n<li>Timing is important. Don\u2019t wait until it\u2019s time for them to check out before you ask for their email. Many clients will be in a rush and it will be easy for them to dodge your request. Toward the end of the service, once you can see they are happy with the results, ask for their info before the final touches.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>GIVE THEM AN INCENTIVE<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Explain to your clients&nbsp;<i><em>why<\/em><\/i>&nbsp;they should want to give you their email address. How will they benefit? Let them know you will be offering discounts, running competitions, making announcements, and sharing last minute availability all through email and they won\u2019t want to miss out.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>MAKE IT EASY<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Instead of asking them to hand write their info on a form, use an app like&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=HowtoCollectImportantClientInfo\">StyleSeat<\/a>&nbsp;to keep your notes organized and easy to read. Click on the \u201cPlus Button,\u201d select \u201cClient,\u201d and hand your phone to your client. The less you ask for, the more likely they will be to fill it in.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\">Looking for the right tools to help you capture client info? Sign up for a free trial of StyleSeat&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=HowtoCollectImportantClientInfo\">here.<\/a><\/p>\n<p style=\"font-weight: 400;\">&nbsp;For more business tips, check out these articles:<\/p>\n<ul style=\"font-weight: 400;\">\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/are-existing-clients-as-important-as-new-clients\">Are Existing Clients As Important As New Clients?<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/is-your-business-instagramable\">Is Your Business Instagramable?<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/top-five-reasons-your-profile-might-suck\">Top Five Reasons Your Profile Might Suck<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Your client notes are marketing gold. Gathering information like an email address, birthday, or even formula notes, can greatly improve client loyalty, encourage re-bookings and increase average spend per salon visit. Asking clients for their information is an essential skill that will become easier over time. The key is, you need to start now. WHY [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[115,59],"tags":[61,62,64,65,66,69,70,71,72,73,74,75,76,77,78,57,79,80,81,82,83,85],"class_list":["post-358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-relationships","category-pros","tag-appointment-reminders","tag-appointment-scheduling-software","tag-block-clients","tag-booking-app","tag-build-your-salon-brand","tag-client-experience","tag-client-loyalty","tag-client-management-and-scheduling-software","tag-client-notes","tag-how-do-i-get-client-to-book-more-often","tag-independent-stylist","tag-make-more-money","tag-no-show-late-cancellation-policy","tag-online-booking","tag-pre-booking","tag-pro","tag-raise-prices","tag-salon-pricing","tag-service-menu","tag-should-i-use-online-booking-software","tag-styleseat","tag-what-is-the-best-online-booking-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Client Notes are Marketing Gold - StyleSeat Pro Beauty Blog<\/title>\n<meta name=\"description\" content=\"Your client notes are marketing gold. Gathering information like an email address, birthday, or even formula notes, can greatly improve client loyalty, encourage re-bookings and increase average spend per salon visit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.styleseat.com\/blog\/how-to-collect-important-client-information\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Client Notes are Marketing Gold - StyleSeat Pro Beauty Blog\" \/>\n<meta property=\"og:description\" content=\"Your client notes are marketing gold. 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