{"id":3291,"date":"2020-08-27T11:57:26","date_gmt":"2020-08-27T18:57:26","guid":{"rendered":"https:\/\/blog.styleseat.com\/?p=3291"},"modified":"2020-08-27T11:57:26","modified_gmt":"2020-08-27T18:57:26","slug":"how-to-create-a-salon-promotion","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/how-to-create-a-salon-promotion\/","title":{"rendered":"How to Create a Salon Promotion That Actually Works"},"content":{"rendered":"\n

Client promotions are a great way to capture new business, encourage existing clients to spend more on each visit, and convince lapsed clients to give your services another shot. For many stylists, launching a new promotion from scratch can be daunting. How do you design a deal that will both delight your clients and earn you money? We’ve got you covered \u2014 learn how to launch a promotion that brings more business to your salon.<\/span><\/p>\n\n\n\n


\nSet Your Goals<\/b><\/h4>\n\n\n\n

First, nail down the specifics. Decide what you want your promotion to achieve. Do you want to attract new clients? Encourage your existing clients to visit more often? Revive past client relationships? Identifying how you want to grow your business will help you put a plan in place and allow you to measure your progress. <\/span><\/p>\n\n\n\n

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Choose Your Incentive<\/b><\/h4>\n\n\n\n

When it comes to creating your promotion deal, you need to provide something valuable enough to excite your clients while staying profitable. Start with your goal and think about what would motivate your clients to help you get there. If your goal is to attract new clients, evaluate your popular services, and offer a 5 to 15 percent discount to first-time clients. If you want your existing clients to spend more when they visit, offer a discount on a service bundle. When a client books a full cut, offer a discount when bundled along with a gloss or color treatment.  If you want existing clients to book more often, offer a buy-one-get-one deal on a set of services. You want to design a promotion that is attractive enough to entice your clients and strategic enough to earn your business money in the long run. <\/span><\/p>\n\n\n\n

Alternatively, you can design your promotion to provide added value, rather than a discount. Offering free salon products is a great way to add value without reducing your prices. <\/span><\/p>\n\n\n\n

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Advertise Your Promotion<\/b><\/h4>\n\n\n\n

Getting your promotion in front of clients comes down to how you advertise. First, create a sense of urgency by making your promotion a limited time offer or a seasonal deal to encourage clients to take advantage of your fleeting promotion. <\/span><\/p>\n\n\n\n

Next, help land your offer by giving your promotion a name that describes what it is, why it\u2019s valuable, and why you\u2019re running it. If you\u2019re running a seasonal deal, don’t be afraid to play up the holiday spirit. For example:<\/span><\/p>\n\n\n\n