{"id":3281,"date":"2020-08-20T09:30:07","date_gmt":"2020-08-20T16:30:07","guid":{"rendered":"https:\/\/blog.styleseat.com\/?p=3281"},"modified":"2020-08-20T09:30:07","modified_gmt":"2020-08-20T16:30:07","slug":"the-salon-guide-to-email-marketing","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/the-salon-guide-to-email-marketing\/","title":{"rendered":"How to Grow Your Business Through Your Inbox"},"content":{"rendered":"

If you\u2019re not using email marketing to build your brand, now is the time. Email is a valuable channel for stylists to connect with their clients. Not sure how to get started? Learn how to grow your business through your inbox. <\/span><\/p>\n

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What do I include in my emails?<\/b><\/h4>\n

Today, consumers get a lot of emails. From travel deals to clothing sales, our inboxes are filled with information we don’t need \u2014 and sometimes never asked for. Therefore, your message should always provide value. When emailing your clients, it’s important to always have a purpose to drop into their inbox. What does that look like?<\/span><\/p>\n

Run a Promotion<\/strong><\/p>\n

Take advantage of email by sharing exclusive deals that excite your clients. <\/span>Launching a new appointment bundle that will save clients hundreds of dollars? Let your clients know through an email campaign! Plus, <\/span>email is the perfect setting to share referral programs as clients can easily forward your referral code directly to their friends. <\/span><\/p>\n

When running promotions through email, it’s important not to spam your reader. Aim to strike a balance between sales-y<\/em> messaging and emails where you give your reader valuable updates \u2014 that\u2019s where newsletters come in. <\/span>
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Share a Newsletter<\/b><\/p>\n

Let your clients know what\u2019s new with your salon with a monthly newsletter. New services? COVID-19 changes? Last-minute openings? Use this channel to keep your clients up to speed all while keeping your business top of mind. <\/span><\/p>\n

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How often should I email my clients? <\/b><\/h4>\n

When it comes to promotional and newsletter emails, you should limit your email updates to twice a month. For transactional emails, (appointment confirmations, receipts, last-minute openings, etc.) feel free to send these as much as needed. <\/span><\/p>\n

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How it Works<\/b><\/h4>\n

Luckily, StyleSeat gives you powerful email marketing tools to help you keep in touch with clients. To build an email marketing campaign, follow these steps: <\/span><\/p>\n

    \n
  1. Select Email Marketing<\/strong> from your menu bar.<\/span><\/li>\n
  2. Click Create Campaign.<\/strong><\/li>\n
  3. Select a template and name your campaign (don’t worry this isn’t visible to clients<\/em>).<\/span><\/li>\n
  4. Fill out a Subject Line<\/strong>. This is your one chance to get your client to open the email. Make it catchy, informative, and engaging.
    \n\"choose<\/span><\/li>\n
  5. Choose which clients will receive this email.<\/span><\/li>\n
  6. Design your email in the template editor. <\/span><\/li>\n<\/ol>\n

    \"StyleSeat<\/p>\n