{"id":279,"date":"2018-04-24T23:30:43","date_gmt":"2018-04-24T23:30:43","guid":{"rendered":"https:\/\/seat.style\/?p=279"},"modified":"2018-04-24T23:30:43","modified_gmt":"2018-04-24T23:30:43","slug":"get-clients-and-keep-them","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/get-clients-and-keep-them\/","title":{"rendered":"Get Clients And Keep Them: Tips From A Salon Owner"},"content":{"rendered":"<p style=\"font-weight: 400;\">Many stylists dream of becoming their own boss and Kiam Barrese of \u201cBackstage Beauty Studio\u201d did just that. She went from salon employee to booth renter to salon owner and now, when she isn\u2019t putting her time in at the salon, she works as a hairstylist and makeup artist in the entertainment industry. She just wrapped on a film called \u201cNight School\u201d starring Kevin Hart and Tiffany Haddish and she took time out of her busy schedule to offer her advice.<\/p>\n<p style=\"font-weight: 400;\">Here are Kiams tips for&nbsp;building a clientele and moving forward in your career.<\/p>\n<h4 style=\"font-weight: 400;\"><b><strong>#1 MAKE A LASTING IMPRESSION<\/strong><\/b><\/h4>\n<p style=\"font-weight: 400;\">Your success will not depend on your talent alone. You must develop relationships with your clients and leave a positive lasting impression on them.<\/p>\n<p style=\"font-weight: 400;\">There are a lot of talented stylists out there; a client may easily forget the way you made them look but they will NEVER forget the way you made them feel! It\u2019s what separates the good from the great.<\/p>\n<p style=\"font-weight: 400;\">Clients can tell when you are truly engaged and listening to their concerns. Always offer them your honest opinion based on what\u2019s best for them. Consider&nbsp;hair type, face shape, complexion, occupation, personality and lifestyle. When they realize you\u2019ve taken the time to customize their look just for them, they are yours to keep for as long as you have an open chair.<\/p>\n<h4 style=\"font-weight: 400;\"><b><strong>#2 HAPPY CLIENTS ARE THE BEST ADVERTISING<\/strong><\/b><\/h4>\n<p style=\"font-weight: 400;\">The internet has changed the way independent stylists can market their business.&nbsp;Many of the challenges I faced in the beginning of my career would have been much easier if social media platforms and business management tools were more common.<\/p>\n<p style=\"font-weight: 400;\">Something that has&nbsp;not changed over the years is the power of \u201cword-of-mouth.\u201d I realized my clients were walking billboards so I made sure they were equipped with my business cards. They were happy to give it to anyone who complimented their hair in the supermarket or doctors office for example.<\/p>\n<p style=\"font-weight: 400;\">When I saw how effective this was, I decided to create a referral program so my loyal clients could get a discount everytime they sent a client my way.<\/p>\n<h4 style=\"font-weight: 400;\"><b><strong>#3 KEEPING CLIENTS IS ABOUT THINKING AHEAD<\/strong><\/b><\/h4>\n<p style=\"font-weight: 400;\">I\u2019ve found two effective strategies that keep clients coming back.<\/p>\n<ul style=\"font-weight: 400;\">\n<li>I have a loyalty program and after a client\u2019s tenth service, they get 25% off. They really enjoy working toward that goal and reaping the reward. I always share that excitement with them too and it gives them an incentive to return many times. It\u2019s a win-win.<\/li>\n<li>I also always make an effort to get clients to book their next appointments before they leave the salon.<\/li>\n<\/ul>\n<h4 style=\"font-weight: 400;\"><b><strong>#4&nbsp;DON\u2019T GIVE UP<\/strong><\/b><\/h4>\n<p style=\"font-weight: 400;\">Remember, you don\u2019t always see the results of your marketing efforts right away. Don\u2019t let that discourage you from investing in your business. Find your niche and focus on your strength. Know your worth &#8212; it dictates the type of clientele you\u2019ll attract<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-282\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-2.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-2.png 1280w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-2-856x856.png 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-2-1140x1140.png 1140w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-2-768x768.png 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-2-600x600.png 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-2-96x96.png 96w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-2-300x300.png 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-2-100x100.png 100w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-2-1024x1024.png 1024w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled-2-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"font-weight: 400;\">Name:&nbsp;Kiam Barrese<\/p>\n<p style=\"font-weight: 400;\">City:&nbsp;Atlanta, GA<\/p>\n<p style=\"font-weight: 400;\">Specialty:&nbsp;Cosmetologist<\/p>\n<p style=\"font-weight: 400;\">Profile:&nbsp;<a href=\"https:\/\/www.styleseat.com\/m\/book\/v\/kiam-barrese\">StyleSeat<\/a><\/p>\n<p style=\"font-weight: 400;\">Instagram:&nbsp;<a href=\"https:\/\/www.instagram.com\/thecutslayer\/\">@thecutslayer<\/a>&nbsp;<a href=\"https:\/\/www.instagram.com\/queenofglam\/\">@queenofglam<\/a>&nbsp;<a href=\"https:\/\/www.instagram.com\/backstagecosmetix\/\">@backstagecosmetix<\/a><\/p>\n<p style=\"font-weight: 400;\">If you\u2019ve learned some valuable lessons in the beauty\/barber industry, we want to hear about them! Email&nbsp;<a href=\"mailto:socail@styleseat.com\">socail@styleseat.com<\/a>&nbsp;to share your story.<\/p>\n<p style=\"font-weight: 400;\">Looking for tools to help you run your business? Try&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=GetClientsandKeepThemTipsfromaSalonOwner\">StyleSeat<\/a><b><strong>&nbsp;here. &nbsp;&nbsp;<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">For more industry tips, check out these articles:<\/p>\n<ul style=\"font-weight: 400;\">\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-get-clients-when-youre-new-in-town\">How to Get Clients When You\u2019re New in Town<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/should-i-charge-for-no-shows-and-late-cancellation\">Should I Charge for No-Shows and Late Cancellations?<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/get-clients-to-book-you-online\">Get Clients to Book Online<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Many stylists dream of becoming their own boss and Kiam Barrese of \u201cBackstage Beauty Studio\u201d did just that. She went from salon employee to booth renter to salon owner and now, when she isn\u2019t putting her time in at the salon, she works as a hairstylist and makeup artist in the entertainment industry. She just [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[115,59],"tags":[61,62,64,65,66,69,70,71,72,73,74,75,76,77,78,57,79,80,81,82,83,85],"class_list":["post-279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-relationships","category-pros","tag-appointment-reminders","tag-appointment-scheduling-software","tag-block-clients","tag-booking-app","tag-build-your-salon-brand","tag-client-experience","tag-client-loyalty","tag-client-management-and-scheduling-software","tag-client-notes","tag-how-do-i-get-client-to-book-more-often","tag-independent-stylist","tag-make-more-money","tag-no-show-late-cancellation-policy","tag-online-booking","tag-pre-booking","tag-pro","tag-raise-prices","tag-salon-pricing","tag-service-menu","tag-should-i-use-online-booking-software","tag-styleseat","tag-what-is-the-best-online-booking-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get Clients And Keep Them: Tips From A Salon Owner - StyleSeat Pro Beauty Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.styleseat.com\/blog\/get-clients-and-keep-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Clients And Keep Them: Tips From A Salon Owner - StyleSeat Pro Beauty Blog\" \/>\n<meta property=\"og:description\" content=\"Many stylists dream of becoming their own boss and Kiam Barrese of \u201cBackstage Beauty Studio\u201d did just that. 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