{"id":270,"date":"2018-04-24T23:02:57","date_gmt":"2018-04-24T23:02:57","guid":{"rendered":"https:\/\/seat.style\/?p=270"},"modified":"2018-04-24T23:02:57","modified_gmt":"2018-04-24T23:02:57","slug":"turn-social-media-followers-into-clients","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/turn-social-media-followers-into-clients\/","title":{"rendered":"Get Your Instagram Followers to Book Appointments"},"content":{"rendered":"<p style=\"font-weight: 400;\">Being Insta famous is great, but can you get your Instagram&nbsp;followers to book appointments? Don&#8217;t get us wrong, building an online presence is important for professionals in the beauty\/barber industry. Social media accounts help build credibility and they offer an easy way to connect and interact with potential clients. In fact, most clients today will check a stylist\u2019s Instagram account before they even consider booking with them.<\/p>\n<p style=\"font-weight: 400;\">But, no matter how much effort you put into growing your following, likes and comments aren\u2019t going to pay the bills. Your main goal should always be to find ways to convert those followers into clients.<\/p>\n<p style=\"font-weight: 400;\">Here are 3 ways to make the most out of your followers.<\/p>\n<h4 style=\"font-weight: 400;\"><b><strong>ATTRACT THE RIGHT PEOPLE<\/strong><\/b><\/h4>\n<p style=\"font-weight: 400;\">It\u2019s great to have as many followers as possible, but don\u2019t waste time targeting people who will never become clients.<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Be authentic. Your social profiles should be an honest reflection of your ability and your aesthetic. Remember, you want to attract followers who are actually interested in your work.<\/li>\n<li>If you only work from one city, focus on locals.<\/li>\n<li>Follow and engage with local influencers.<\/li>\n<li>Attend local events and provide services to people attending local events. Post photos, use the event hashtags and always add your location to each photo. People often search local trendy spots or events by hashtags and location tags. Take great photos that show off your style and make sure they pop up during these searches.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.instagram.com\/styleseat\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-272 size-medium\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-11-28-at-3.26.18-PM.png\" alt=\"\" width=\"300\" height=\"292\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-11-28-at-3.26.18-PM.png 832w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-11-28-at-3.26.18-PM-300x292.png 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-11-28-at-3.26.18-PM-768x748.png 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-11-28-at-3.26.18-PM-600x584.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h4 style=\"font-weight: 400;\"><b><strong>BE PROFESSIONAL<\/strong><\/b><\/h4>\n<p style=\"font-weight: 400;\">Don\u2019t confuse followers by posting photos of family vacations and what you ate for lunch. When someone visits your profile it should be clear that you are a local stylist who does great work.<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Switch to business accounts on&nbsp;<a href=\"https:\/\/www.styleseat.com\/blog\/why-stylists-need-instagram-business-accounts\">Instagram<\/a>&nbsp;and Facebook.<\/li>\n<li>Include a link to your booking page.<\/li>\n<li>Write a professional bio with a little personality.<\/li>\n<li>Post before and after photos to show off your skills.<\/li>\n<li>Put your spin on trending looks. Show potential clients you are creative and up-to-date with popular styles.<\/li>\n<li>Post tutorials to give them an idea of what it would be like to be in your chair.<\/li>\n<\/ul>\n<h4 style=\"font-weight: 400;\"><b><strong>ASK THEM TO BOOK!<\/strong><\/b><\/h4>\n<p style=\"font-weight: 400;\">If you want your followers to take action, you have to ask. Take every opportunity to lead them in the right direction.<\/p>\n<ul style=\"font-weight: 400;\">\n<li>In your bio, next to your booking page link, add a call-to-action. Say something like, \u201cBook your appointment here:\u201d<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.instagram.com\/odyzzeuz\/\"><img decoding=\"async\" class=\"aligncenter wp-image-274\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-11-29-at-11.50.00-AM.png\" alt=\"\" width=\"393\" height=\"236\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-11-29-at-11.50.00-AM.png 1476w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-11-29-at-11.50.00-AM-856x515.png 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-11-29-at-11.50.00-AM-1140x686.png 1140w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-11-29-at-11.50.00-AM-768x462.png 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-11-29-at-11.50.00-AM-600x361.png 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-11-29-at-11.50.00-AM-300x180.png 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-11-29-at-11.50.00-AM-1024x616.png 1024w\" sizes=\"(max-width: 393px) 100vw, 393px\" \/><\/a><\/p>\n<ul>\n<li>Announce last minute openings, promotions, and new services. You can post photos with text like this:<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-medium wp-image-275 aligncenter\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Patriot-Special-female.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Patriot-Special-female.jpg 1280w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Patriot-Special-female-856x856.jpg 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Patriot-Special-female-1140x1140.jpg 1140w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Patriot-Special-female-768x768.jpg 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Patriot-Special-female-600x600.jpg 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Patriot-Special-female-96x96.jpg 96w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Patriot-Special-female-300x300.jpg 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Patriot-Special-female-100x100.jpg 100w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Patriot-Special-female-1024x1024.jpg 1024w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Patriot-Special-female-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li>Or, you can give them a call-to-action in an Instastory.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-276 aligncenter\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/image_uploaded_from_ios_1024-1.png\" alt=\"\" width=\"216\" height=\"383\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/image_uploaded_from_ios_1024-1.png 577w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/image_uploaded_from_ios_1024-1-482x856.png 482w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/image_uploaded_from_ios_1024-1-169x300.png 169w\" sizes=\"(max-width: 216px) 100vw, 216px\" \/><\/p>\n<p style=\"font-weight: 400;\"><b><strong>MAKE IT EASY FOR THEM TO SHARE<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Use the clients you already have who are active on social media to attract other like-minded clients by making it easy for them to promote you on their own accounts.<\/p>\n<ul style=\"font-weight: 400;\">\n<li>It\u2019s worth investing a little extra in your salon\u2019s decor if it encourages clients to post photos.<\/li>\n<li>Set up a small area in your salon (it can be a single wall or a corner) and make it a great spot to take photos. Make sure the lighting is flattering and the space is clean.<\/li>\n<li>Display your social media information on a sign and ask clients to tag your business in photos. You can even offer a small discount to clients who follow through.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>Looking for tools to help you run your business? Try&nbsp;<\/strong><\/b><a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=TurnSocialMediaFollowersintoClients\">StyleSeat<\/a><b><strong>&nbsp;here. &nbsp;&nbsp;<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\"><b><strong>For more industry tips, check out these articles:<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-get-clients-when-youre-new-in-town\">How to Get Clients When You\u2019re New in Town<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/should-i-charge-for-no-shows-and-late-cancellation\">Should I Charge for No-Shows and Late Cancellations?<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/get-clients-to-book-you-online\">Get Clients to Book Online<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being Insta famous is great, but can you get your Instagram&nbsp;followers to book appointments? Don&#8217;t get us wrong, building an online presence is important for professionals in the beauty\/barber industry. Social media accounts help build credibility and they offer an easy way to connect and interact with potential clients. In fact, most clients today will [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[59,86],"tags":[61,62,64,65,66,69,70,71,72,73,74,75,76,77,78,57,79,80,81,82,83,85],"class_list":["post-270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pros","category-marketing-tips","tag-appointment-reminders","tag-appointment-scheduling-software","tag-block-clients","tag-booking-app","tag-build-your-salon-brand","tag-client-experience","tag-client-loyalty","tag-client-management-and-scheduling-software","tag-client-notes","tag-how-do-i-get-client-to-book-more-often","tag-independent-stylist","tag-make-more-money","tag-no-show-late-cancellation-policy","tag-online-booking","tag-pre-booking","tag-pro","tag-raise-prices","tag-salon-pricing","tag-service-menu","tag-should-i-use-online-booking-software","tag-styleseat","tag-what-is-the-best-online-booking-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get Your Instagram Followers to Book Appointments - StyleSeat Pro Beauty Blog<\/title>\n<meta name=\"description\" content=\"Being Insta famous is great, but can you get your Instagram\u00a0followers to book appointments? 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