Updated August 2026<\/em><\/p>\n\n\n\n StyleSeat costs $35 per month<\/strong> for beauty professionals. That includes online booking, payments, client management, marketing tools, and a profile where new clients can discover you.<\/p>\n\n\n\n Some optional fees apply\u2014but only when you use a feature that earns you more revenue or brings you a new client.<\/p>\n\n\n\n New Client Connection and Smart Pricing are optional. Standard processing fees apply only when payments are collected through StyleSeat.<\/p>\n\n\n\n For $35 a month, you get the tools needed to run and grow your ,business:<\/p>\n\n\n\n Some platforms may advertise a lower starting price, then charge more for features you need, advanced marketing, additional team members, or other tools.<\/p>\n\n\n\n When you compare the features you actually need\u2014not just the lowest advertised plan\u2014StyleSeat can cost less for many independent beauty professionals.<\/p>\n\n\n\n Because StyleSeat does more than organize the clients you already have. We run advertising for your business so new clients find and book you.<\/p>\n\n\n\n When StyleSeat brings you a brand-new client through New Client Connection, the fee is 30% of that client\u2019s first appointment, with a maximum fee of $50<\/strong>. All future appointment revenue is yours.<\/p>\n\n\n\n That fee:<\/p>\n\n\n\n If the client becomes a regular, the relationship\u2014and the future revenue\u2014is yours.<\/p>\n\n\n\n You can also turn New Client Connection off if it is not right for your business.<\/p>\n\n\n\n Smart Pricing helps you earn more during your most popular appointment times.<\/p>\n\n\n\n When demand is high, Smart Pricing can increase the price a client pays. StyleSeat charges 5.5% of the service price, capped at $16.50<\/strong>, and you keep the rest of the additional revenue.<\/p>\n\n\n\n Professionals using Smart Pricing earn an average of $7,200 more per year<\/strong>. It is optional and can be turned off.<\/p>\n\n\n\n No.<\/strong><\/p>\n\n\n\n The 30% fee applies only to the first appointment with a new client StyleSeat brings you through New Client Connection. It is capped at $50 and does not apply to returning appointments.<\/p>\n\n\n\n Clients you bring to StyleSeat yourself are not New Client Connections.<\/p>\n\n\n\n Clients pay a $2.35 booking fee<\/strong> when making an appointment. This supports secure booking, reminders, customer service, and continued improvements to the booking experience.<\/p>\n\n\n\n It also helps clients commit to their appointments. StyleSeat has found that the booking fee reduces no-shows by more than 80%.<\/p>\n\n\n\n StyleSeat is built to help you do two things:<\/p>\n\n\n\nStyleSeat pricing at a glance<\/h2>\n\n\n\n
What you\u2019re paying for<\/th> Cost<\/th><\/tr> StyleSeat subscription<\/td> $35\/month<\/strong><\/td><\/tr> Tap to Pay processing<\/td> 2.5% + $0.30<\/strong><\/td><\/tr> Card-on-file processing<\/td> 2.6% + $0.30<\/strong><\/td><\/tr> New Client Connection<\/td> 30% of the first appointment, max $50<\/strong><\/td><\/tr> Smart Pricing<\/td> 5.5% of the service price, max $16.50<\/strong><\/td><\/tr> Custom Website add on<\/td> Optional $10\/month<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n What does the $35 monthly subscription include?<\/h2>\n\n\n\n
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Why is there a new-client fee?<\/h2>\n\n\n\n
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What is Smart Pricing?<\/h2>\n\n\n\n
Does StyleSeat take 30% of every appointment?<\/h2>\n\n\n\n
Do clients pay a booking fee?<\/h2>\n\n\n\n
The bottom line<\/h2>\n\n\n\n