{"id":231,"date":"2018-04-24T15:01:10","date_gmt":"2018-04-24T15:01:10","guid":{"rendered":"https:\/\/seat.style\/?p=231"},"modified":"2018-04-24T15:01:10","modified_gmt":"2018-04-24T15:01:10","slug":"is-gender-neutral-salon-pricing-better-for-busines","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/is-gender-neutral-salon-pricing-better-for-busines\/","title":{"rendered":"Is Gender-Neutral Salon Pricing Better For Business?"},"content":{"rendered":"<p style=\"font-weight: 400;\">Gender-neutral salon pricing is a growing trend in the beauty industry. As men become <a href=\"https:\/\/www.styleseat.com\/blog\/3-surprising-services-you-should-offer-men\">more particular about their style<\/a> and more women trend towards short cuts, does it really make sense to charge by your client\u2019s gender rather than their hair length or style? Not only is neutral pricing becoming a social movement, but it can also be a better strategy for your business. Here are some reasons you may want to rethink your pricing model.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"font-weight: 400;\"><b><strong>Make More Money<\/strong><\/b><\/h2>\n<p style=\"font-weight: 400;\">The truth is, gender doesn\u2019t dictate the amount of time and effort a service takes. Time is money, and you should be charging the prices you deserve. For example, most men won\u2019t feel comfortable booking a service called \u201cWomen\u2019s Cut,\u201d even if they know their hair is particularly long. Here\u2019s what will happen:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>He&#8217;ll book the \u201cMen\u2019s Cut,\u201d and you&#8217;ll be forced to have an awkward conversation about raising the price once you see his hair.<\/li>\n<li>Or, he&#8217;ll book the \u201cMen\u2019s Cut,\u201d you&#8217;ll charge the \u201cMen\u2019s Cut\u201d price, and you will&nbsp;miss out on those extra earnings.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Charging by the length or style takes gender out of the equation so you can charge based on the amount of time, skill, and products the service requires.<\/p>\n<p>&nbsp;<\/p>\n<h2><b><strong>Increase Salon Visits&nbsp;<\/strong><\/b><\/h2>\n<p>Buzz and pixies cuts have become increasingly popular among women. Celebrities like <a href=\"https:\/\/www.instagram.com\/zoeisabellakravitz\/\">Zoe Kravitz<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.instagram.com\/adwoaaboah\/?hl=en\">Adwoa Aboah<\/a> have opted in for the chic sophisticated look. But, how will female clients feel when they have to pay&nbsp;<b><strong>twice as much<\/strong><\/b> as male clients for the same service?<\/p>\n<div id='gallery-1' class='gallery galleryid-231 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.styleseat.com\/blog\/adwoa-aboah\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Adwoa-Aboah-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Adwoa- Aboah gender-neutral cut\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Adwoa-Aboah-150x150.jpg 150w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Adwoa-Aboah-96x96.jpg 96w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Adwoa-Aboah-100x100.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.styleseat.com\/blog\/screen-shot-2020-10-27-at-5-50-52-pm\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2020-10-27-at-5.50.52-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Zoe Kravitz gender-neutral cut\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2020-10-27-at-5.50.52-PM-150x150.png 150w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2020-10-27-at-5.50.52-PM-96x96.png 96w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2020-10-27-at-5.50.52-PM-300x300.png 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2020-10-27-at-5.50.52-PM-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"font-weight: 400;\">A<span style=\"font-weight: 400;\">djusting your prices not only levels the playing field, but it also encourages clients to book more often. If you charge $35 vs. $75 to style a short cut, clients will visit you more frequently to professionally maintain their look.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"font-weight: 400;\"><b><strong>Improve Client Loyalty<\/strong><\/b><\/h2>\n<p style=\"font-weight: 400;\">At the end of the day, it&#8217;s all about making clients feel comfortable, special, and heard. The more customized the experience, the more likely your clients is to return. A gender-neutral service menu shows clients your skills are not limited to \u201ctraditional styles.\u201d It shows that you are up-to-date with trends and you can deliver whatever look best suits them \u2014 no matter what length.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Looking for tools to help you run your business? Try&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=IsGender%20NeutralSalonPricingBetterForBusiness?\">StyleSeat<\/a>&nbsp;here.<\/p>\n<p>For more business tips, check out these articles:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/difficult-clients-cost-us-money-which-type-do-you-\">Rude Clients Cost us Money; What Type Do You Have<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/should-i-charge-for-no-shows-and-late-cancellation\">Should I Charge for No-Shows and Late Cancellations?<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/get-clients-to-book-you-online\">Get Clients to Book Online<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Not only is neutral pricing becoming a social movement, it could also be a better strategy for your business. <\/p>\n","protected":false},"author":5,"featured_media":3681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[67,59],"tags":[61,62,64,65,66,69,70,71,72,73,74,75,76,77,78,57,79,80,81,82,83,85],"class_list":["post-231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-pros","tag-appointment-reminders","tag-appointment-scheduling-software","tag-block-clients","tag-booking-app","tag-build-your-salon-brand","tag-client-experience","tag-client-loyalty","tag-client-management-and-scheduling-software","tag-client-notes","tag-how-do-i-get-client-to-book-more-often","tag-independent-stylist","tag-make-more-money","tag-no-show-late-cancellation-policy","tag-online-booking","tag-pre-booking","tag-pro","tag-raise-prices","tag-salon-pricing","tag-service-menu","tag-should-i-use-online-booking-software","tag-styleseat","tag-what-is-the-best-online-booking-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Gender-Neutral Salon Pricing Better For Business? 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