{"id":18203,"date":"2018-04-26T20:49:00","date_gmt":"2018-04-26T20:49:00","guid":{"rendered":"https:\/\/seat.style\/?p=394"},"modified":"2018-04-26T20:49:00","modified_gmt":"2018-04-26T20:49:00","slug":"how-to-start-a-loyalty-program","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/how-to-start-a-loyalty-program\/","title":{"rendered":"How To Start A Loyalty Program"},"content":{"rendered":"<p style=\"font-weight: 400;\">A loyalty program keeps the&nbsp;<b><strong>\u201c<\/strong><\/b><b><strong><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-attract-the-right-clients\">right clients<\/a>\u201d<\/strong><\/b>&nbsp;coming back, it makes them feel valued, and it encourages them to promote you to their friends and family. In fact, it costs 5-10 times more to attract new clients than it does to keep your current clients &#8212;&nbsp;<b><strong>loyal clients are essential to your business.<\/strong><\/b><\/p>\n<h4 style=\"font-weight: 400;\"><b><strong>PUNCH CARDS<\/strong><\/b><\/h4>\n<p><a href=\"https:\/\/www.pinterest.com\/pin\/539095017880319668\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-395\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2017-10-17-at-12.36.32-PM.png\" alt=\"\" width=\"347\" height=\"198\"><\/a><\/p>\n<p style=\"font-weight: 400;\">Create a&nbsp;<b><strong><a href=\"https:\/\/www.vistaprint.com\/marketing-materials\/loyalty-cards?couponAutoload=1&amp;GP=10%2f16%2f2017+16%3a03%3a23&amp;GPS=4546571074&amp;GNF=0\">punch card<\/a><\/strong><\/b>&nbsp;that includes information about your rewards, give clients \u201cpunches\u201d when they complete important tasks, and once they&#8217;ve filled out their punch card they can redeem their rewards.<\/p>\n<h4 style=\"font-weight: 400;\"><b><strong>REWARDS<\/strong><\/b><\/h4>\n<p style=\"font-weight: 400;\">The old<i><em><b><strong>&nbsp;<\/strong><\/b><\/em><\/i><i><em><b><strong>\u201cbook four treatments and get a fifth one free\u201d&nbsp;<\/strong><\/b><\/em><\/i>method is a waste of money&nbsp;over time. Your clients are already willing to pay full price for their regular services. Instead, your rewards should be products and services they are less likely to purchase or add-on services.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>Determine the goal of your loyalty program before you pick a reward. Do you want clients to:<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Buy more retail?<\/li>\n<li>Try new services?<\/li>\n<li>Book online more often?<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><b><strong>Reward examples:<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Free products<\/li>\n<li>Free brow wax when you book a haircut.<\/li>\n<li>100% OFF when you book a service you\u2019ve never tried before.<\/li>\n<\/ul>\n<h4 style=\"font-weight: 400;\"><b><strong>INVITE CLIENTS TO JOIN<\/strong><\/b><\/h4>\n<p style=\"font-weight: 400;\"><b><strong>#1 During Checkout<\/strong><\/b><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Pull out a punch card.<\/li>\n<li>Let them know your incentive (Free shampoo and conditioner after 6 punches).<\/li>\n<li>Give them a punch for this appointment.<\/li>\n<li>Give them a punch if they booked you online.<\/li>\n<li>AND offer to give them two more punches if they pre-book their next appointment&nbsp;now.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">If they decide to book, they\u2019re well on their way to free products!<\/p>\n<p style=\"font-weight: 400;\">This is called an&nbsp;\u201cartificial advancement.\u201d Clients are more likely to complete their punch card if they are closer to the finish line.<\/p>\n<p style=\"font-weight: 400;\">But guess what? They still have to complete those final appointments &#8212; after they\u2019ve completed at least three, it\u2019s likely you\u2019ve got yourself a loyal client.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>#2 In the Salon<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Place a sign in your waiting area that says,&nbsp;\u201cDon\u2019t forget to ask us about our Loyalty and Rewards Program!\u201d and include a one sentence description of the benefits.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>#3 Send out an Email Marketing Campaign<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">Business management tools like&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=HowtoStartaLoyaltyProgramandKeepClientsComingBack\">StyleSeat<\/a>&nbsp;allow you to send customized emails to your client list. Send an email and announce your new loyalty program. Offer an additional \u201cpunch\u201d if they click the link in your email and book an appointment now.<\/p>\n<p style=\"font-weight: 400;\">Looking for tools to help you run your business? Try&nbsp;<a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=HowtoStartaLoyaltyProgramandKeepClientsComingBack\">StyleSeat<\/a>&nbsp;here.<\/p>\n<p style=\"font-weight: 400;\">Check out these tips for increasing your clientele:<\/p>\n<ul style=\"font-weight: 400;\">\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-get-clients-when-youre-new-in-town\">How to Get Clients When You\u2019re New in Town<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/how-to-get-more-clients-by-marketing-to-men\">How to Get More Clients by Marketing to Men<\/a><\/li>\n<li><a href=\"https:\/\/www.styleseat.com\/blog\/the-real-reason-clients-wont-re-book-with-you\">The Real Reason Clients Won\u2019t Pre-Book With You<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A loyalty program keeps the&nbsp;\u201cright clients\u201d&nbsp;coming back, it makes them feel valued, and it encourages them to promote you to their friends and family. In fact, it costs 5-10 times more to attract new clients than it does to keep your current clients &#8212;&nbsp;loyal clients are essential to your business. PUNCH CARDS Create a&nbsp;punch card&nbsp;that [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[59,86],"tags":[61,62,64,65,66,69,70,71,72,73,74,75,76,77,78,57,79,80,81,82,83,85],"class_list":["post-18203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pros","category-marketing-tips","tag-appointment-reminders","tag-appointment-scheduling-software","tag-block-clients","tag-booking-app","tag-build-your-salon-brand","tag-client-experience","tag-client-loyalty","tag-client-management-and-scheduling-software","tag-client-notes","tag-how-do-i-get-client-to-book-more-often","tag-independent-stylist","tag-make-more-money","tag-no-show-late-cancellation-policy","tag-online-booking","tag-pre-booking","tag-pro","tag-raise-prices","tag-salon-pricing","tag-service-menu","tag-should-i-use-online-booking-software","tag-styleseat","tag-what-is-the-best-online-booking-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Start A Loyalty Program<\/title>\n<meta name=\"description\" content=\"A loyalty program keeps the\u00a0\u201cright clients\u201d\u00a0coming back, it makes them feel valued, and it encourages them to promote you to their friends and family. 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