{"id":14804,"date":"2023-02-02T14:06:37","date_gmt":"2023-02-02T14:06:37","guid":{"rendered":"https:\/\/www.styleseat.com\/blog\/?p=14804"},"modified":"2024-10-07T19:18:00","modified_gmt":"2024-10-07T19:18:00","slug":"beauty-industry-statistics","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/beauty-industry-statistics\/","title":{"rendered":"82 Beauty Industry Statistics for 2023: From Hair Trends to Skin Care"},"content":{"rendered":"\n<p>Feathered haircuts, glass skin, and colorful nail art were just a few of the top <a href=\"https:\/\/www.styleseat.com\/blog\/fashion-and-beauty-trends-survey\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=beauty_trends_survey&amp;utm_content=beauty_trends\">beauty trends<\/a> that took hold during 2022 as consumers experimented with bold style choices amid the end of the pandemic. Nearly every facet of the beauty industry \u2014 including hair salons, skin care, makeup, nail care, cosmetic dermatology, and men\u2019s grooming \u2014 reaped the benefits, but new consumer preferences such as clean beauty and at-home treatments have changed the beauty landscape.&nbsp;<\/p>\n\n\n\n<p>In this article, we\u2019ll cover the beauty industry statistics that\u2019ll have the most impact on the market in 2023, from generating revenue and top marketing strategies to shifting consumer values and more.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-beauty-industry-statistics\" data-level=\"2\">Beauty industry statistics<\/a><\/li><li><a href=\"##h-hair-salon-industry-statistics\" data-level=\"2\">Hair salon industry statistics<\/a><\/li><li><a href=\"##h-skin-care-industry-statistics\" data-level=\"2\">Skin care industry statistics<\/a><\/li><li><a href=\"##h-makeup-statistics\" data-level=\"2\">Makeup statistics<\/a><\/li><li><a href=\"##h-nail-care-and-salon-statistics\" data-level=\"2\">Nail care and salon statistics<\/a><\/li><li><a href=\"##h-mens-grooming-statistics\" data-level=\"2\">Men&#8217;s grooming statistics<\/a><\/li><li><a href=\"##h-FAQs\" data-level=\"2\">FAQs<\/a><\/li><li><a href=\"##h-what-to-look-forward-to-in-2023\" data-level=\"2\">What to look forward to in 2023<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-beauty-industry-statistics\"><strong>Beauty industry statistics<\/strong><\/h2>\n\n\n\n<p>With the explosive growth of <a href=\"https:\/\/www.styleseat.com\/blog\/social-media-influencers\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=social_media_influencers&amp;utm_content=influencer_marketing\">influencer marketing<\/a>, digital channels, and boutique product lines, the beauty industry underwent a COVID-19-driven glow-up in 2022. Gone are the days of beauty and self-care aisles dominated by big-name brands. Today\u2019s Gen Z and millennial consumers value clean, quality ingredients, niche products, and responsible business practices \u2014 and they\u2019re willing to pay a premium for them.<\/p>\n\n\n\n<p>This new generation of beauty shoppers has forever changed the way health and beauty companies manufacture and market their goods and services. Below are a few highlights demonstrating just how much of an impact they\u2019ve had this year:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Americans spend an average of $110 every month<\/strong> on beauty, fitness, and wellness, with women averaging $124 per month and men $94 per month. (<a href=\"https:\/\/www.styleseat.com\/blog\/beauty-spending-survey\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=beauty_spending_survey&amp;utm_content=styleseat\">StyleSeat<\/a>)<\/li>\n\n\n\n<li><strong>58% of Americans would not cut beauty spending <\/strong>despite a looming recession. (<a href=\"https:\/\/www.styleseat.com\/blog\/beauty-spending-survey\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=beauty_spending_survey&amp;utm_content=styleseat\">StyleSeat<\/a>)<\/li>\n\n\n\n<li><strong>The global beauty industry is worth $511 billion <\/strong>and is expected to surpass $716 billion by 2025. (<a href=\"https:\/\/commonthreadco.com\/blogs\/coachs-corner\/beauty-industry-cosmetics-marketing-ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">Common Thread Collective<\/a>)<\/li>\n\n\n\n<li><strong>Total revenue from the global cosmetics market is set to increase by 11.6%<\/strong> in 2023 \u2014 the second highest growth rate in at least 13 years (<a href=\"https:\/\/www.statista.com\/forecasts\/1272313\/worldwide-revenue-cosmetics-market-by-segment\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>).<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1560\" height=\"1647\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/1-beauty-industry-revenue-growth.webp\" alt=\"Graph shows beauty industry revenue growth from 2013 to projections for 2023.\" class=\"wp-image-14805\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/1-beauty-industry-revenue-growth.webp 1560w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/1-beauty-industry-revenue-growth-811x856.webp 811w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/1-beauty-industry-revenue-growth-1080x1140.webp 1080w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/1-beauty-industry-revenue-growth-768x811.webp 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/1-beauty-industry-revenue-growth-1455x1536.webp 1455w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/1-beauty-industry-revenue-growth-600x633.webp 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/1-beauty-industry-revenue-growth-284x300.webp 284w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/1-beauty-industry-revenue-growth-970x1024.webp 970w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Center parts, colored eye makeup, and acrylic nails<\/strong> were the most popular beauty trends of 2022. (<a href=\"https:\/\/www.styleseat.com\/blog\/fashion-and-beauty-trends-survey\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=beauty_trends_survey&amp;utm_content=styleseat\">StyleSeat<\/a>)<\/li>\n\n\n\n<li><strong>Organic and natural beauty products are on the rise<\/strong>, with the market estimated to hit $54 billion in 2027. (<a href=\"https:\/\/www.grandviewresearch.com\/press-release\/global-organic-personal-care-market\" target=\"_blank\" rel=\"noreferrer noopener\">Grand View Research<\/a>)<\/li>\n\n\n\n<li><strong>25% of consumers claim they only buy eco-friendly beauty products<\/strong>,<strong> <\/strong>while over three-quarters are concerned about the environmental impact of the products they buy. (<a href=\"https:\/\/www.businesswire.com\/news\/home\/20210322005061\/en\/GreenPrint-Survey-Finds-Consumers-Want-to-Buy-Eco-Friendly-Products-but-Don%E2%80%99t-Know-How-to-Identify-Them\" target=\"_blank\" rel=\"noreferrer noopener\">GreenPrint<\/a>)<\/li>\n\n\n\n<li><strong>92% of buyers claim they\u2019d be more loyal to cosmetic brands<\/strong> that supported environmental or social causes. (<a href=\"https:\/\/www.forbes.com\/sites\/forbesnycouncil\/2018\/11\/21\/do-customers-really-care-about-your-environmental-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>)<\/li>\n\n\n\n<li><strong>67% of beauty shoppers turned to social media influencers<\/strong> to seek information about beauty products before making a purchase, followed by third-party reviews (59%), and beauty professionals (55%). (<a href=\"https:\/\/hbswk.hbs.edu\/item\/lipstick-tips-how-influencers-are-making-over-beauty-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">HBS<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1560\" height=\"1354\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/2-beauty-consumers-top-3-influences.webp\" alt=\"Consumers\u2019 top three influences are influencers, reviews, and professionals.\" class=\"wp-image-14806\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/2-beauty-consumers-top-3-influences.webp 1560w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/2-beauty-consumers-top-3-influences-856x743.webp 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/2-beauty-consumers-top-3-influences-1140x989.webp 1140w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/2-beauty-consumers-top-3-influences-768x667.webp 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/2-beauty-consumers-top-3-influences-1536x1333.webp 1536w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/2-beauty-consumers-top-3-influences-600x521.webp 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/2-beauty-consumers-top-3-influences-300x260.webp 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/2-beauty-consumers-top-3-influences-1024x889.webp 1024w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"10\">\n<li><strong>79% of social media users encounter influencers<\/strong>, with the majority seen on TikTok (94%) and Instagram (88%). (<a href=\"https:\/\/www.styleseat.com\/blog\/social-media-influencers\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=social_media_influencers&amp;utm_content=styleseat\">StyleSeat<\/a>)<\/li>\n\n\n\n<li><strong>44% of beauty salons said they were focusing on growing their social media profiles<\/strong> in 2022, while 35% of hair professionals and stylists claim their growing social following was their biggest opportunity for business growth. (<a href=\"https:\/\/professionalbeauty.co.uk\/site\/newsdetails\/beauty-salons-view-social-media-growth-opportunity\" target=\"_blank\" rel=\"noreferrer noopener\">Professional Beauty<\/a>)<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"#h-hair-salon-industry-statistics\"><strong>Hair salon industry statistics<\/strong><\/h2>\n\n\n\n<p>Though <a href=\"https:\/\/www.askattest.com\/reports-guides\/us-beauty-grooming-report-2022\" target=\"_blank\" rel=\"noreferrer noopener\">21% of women<\/a> chose to cut their hair at home this year, hair salons and stylists aren\u2019t going anywhere in 2023. Despite significant losses during the pandemic, the hair salon industry made waves in 2022 as consumers experimented with trending \u201890s hairstyles and embraced their <a href=\"https:\/\/www.styleseat.com\/blog\/natural-hair\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=natural_hair&amp;utm_content=styleseat\">natural texture<\/a>.&nbsp;<\/p>\n\n\n\n<p>Check out these current hair salon market statistics for an in-depth look at what 2022 brought to the industry:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"12\">\n<li><strong>The market size of the U.S. hair salon industry was $48.3 billion<\/strong> in 2022. (<a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/market-size\/hair-salons-united-states\/#:~:text=The%20market%20size%2C%20measured%20by,to%20increase%207.1%25%20in%202022.\" target=\"_blank\" rel=\"noreferrer noopener\">IBISWorld<\/a>)<\/li>\n\n\n\n<li>Compared to a 40% drop in revenue in 2020 due to the COVID-19 pandemic, <strong>the salon industry experienced substantial growth of approximately 17%<\/strong> in 2022. (<a href=\"https:\/\/www.statista.com\/statistics\/821508\/revenue-growth-hair-and-nail-skin-salons-in-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>The 50 largest salon operators <\/strong>generate approximately 15% of the industry\u2019s revenue.<strong> <\/strong>(<a href=\"https:\/\/www.firstresearch.com\/industry-research\/Hair-Care-Services.html\" target=\"_blank\" rel=\"noreferrer noopener\">First Research<\/a>)<\/li>\n\n\n\n<li><strong>92% of a salon\u2019s income is from cut, styling, and color services<\/strong>, followed by retail sales (8%) and care services (7%). (<a href=\"https:\/\/thesalonbusiness.com\/hair-salon-price-list-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Salon Business<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1560\" height=\"1899\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/3-state-of-the-hair-salon-industry-in-2023.webp\" alt=\"Hair salon market size is $48.3 billion, with 994,285 salons open and 1.33 million employees. The average wage is $18 an hour and workers are 9% male 91% female.\" class=\"wp-image-14807\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/3-state-of-the-hair-salon-industry-in-2023.webp 1560w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/3-state-of-the-hair-salon-industry-in-2023-703x856.webp 703w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/3-state-of-the-hair-salon-industry-in-2023-936x1140.webp 936w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/3-state-of-the-hair-salon-industry-in-2023-768x935.webp 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/3-state-of-the-hair-salon-industry-in-2023-1262x1536.webp 1262w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/3-state-of-the-hair-salon-industry-in-2023-600x730.webp 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/3-state-of-the-hair-salon-industry-in-2023-246x300.webp 246w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/3-state-of-the-hair-salon-industry-in-2023-841x1024.webp 841w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"16\">\n<li><strong>There were 994,285 registered hair salons<\/strong> and 1.33 million employees in the United States in 2022. (<a href=\"https:\/\/www.ibisworld.com\/united-states\/market-research-reports\/hair-salons-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">IBISWorld<\/a>)<\/li>\n\n\n\n<li>Of those employed, <strong>91% of hair stylists in the U.S. identify as female<\/strong>.<strong> <\/strong>(<a href=\"https:\/\/www.zippia.com\/hair-stylist-jobs\/demographics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zippia<\/a>)<\/li>\n\n\n\n<li><strong>The average hourly wage of a hair stylist in the United States is $18 <\/strong>as of December 2022, though the range is between $11.78 and $20.19. (<a href=\"https:\/\/www.ziprecruiter.com\/Salaries\/Hairdresser-Salary-per-Hour\" target=\"_blank\" rel=\"noreferrer noopener\">ZipRecruiter<\/a>)<\/li>\n\n\n\n<li><strong>Beauty salons account for 95%of industry revenue<\/strong> \u2014 barbershops make up the other 5%. (<a href=\"https:\/\/trafft.com\/hair-salon-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trafft<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1500\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/02\/4-top-5-hair-trends-from-2022.webp\" alt=\"The top five hair trends from 2022 are blunt bobs, natural texture, curtain bangs, shags\/mullet cuts, and copper color.\" class=\"wp-image-14834\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/02\/4-top-5-hair-trends-from-2022.webp 1560w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/02\/4-top-5-hair-trends-from-2022-856x823.webp 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/02\/4-top-5-hair-trends-from-2022-1140x1096.webp 1140w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/02\/4-top-5-hair-trends-from-2022-768x738.webp 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/02\/4-top-5-hair-trends-from-2022-1536x1477.webp 1536w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/02\/4-top-5-hair-trends-from-2022-600x577.webp 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/02\/4-top-5-hair-trends-from-2022-300x288.webp 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/02\/4-top-5-hair-trends-from-2022-1024x985.webp 1024w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"20\">\n<li><strong>Retro hairstyles like curtain bangs, shag cuts, and mullets <\/strong>made a comeback in 2022. (<a href=\"https:\/\/www.styleseat.com\/blog\/fashion-and-beauty-trends-survey\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=beauty_trends_survey&amp;utm_content=styleseat\">StyleSeat<\/a>)<\/li>\n\n\n\n<li><strong>The natural hair movement continued to flourish in 2022<\/strong>, evident by the 34 million posts tagged under \u201cnatural hair\u201d on Instagram. (<a href=\"https:\/\/www.instagram.com\/explore\/tags\/naturalhair\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>)<\/li>\n\n\n\n<li><strong>78% of beauty and hair professionals agree <\/strong>that a strong social media presence will help them attract higher-paying clients. (<a href=\"https:\/\/professionalbeauty.co.uk\/site\/newsdetails\/beauty-salons-view-social-media-growth-opportunity\" target=\"_blank\" rel=\"noreferrer noopener\">Professional Beauty<\/a>)<\/li>\n\n\n\n<li><strong>Nearly 1 in 4 Americans said they spend the most on haircuts<\/strong> and services compared to other beauty expenses. (<a href=\"https:\/\/www.styleseat.com\/blog\/beauty-spending-survey\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=beauty_spending_survey&amp;utm_content=styleseat\">StyleSeat<\/a>)<\/li>\n\n\n\n<li><strong>About 70% of U.S. women invest in hair coloring<\/strong> and styling. (<a href=\"https:\/\/www.statista.com\/statistics\/719200\/frequency-of-hair-dye-usage-in-the-us-by-age-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li>No matter the country, <strong>women choose to bleach or dye their hair blonde more than any other hair color<\/strong>. (<a href=\"https:\/\/www.statista.com\/topics\/6216\/hair-color-dye-market-in-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista)<\/a><\/li>\n\n\n\n<li><strong>The price of hair services increased by 5.16% <\/strong>in 2022 versus 2021 due to rising inflation costs. ((<a href=\"https:\/\/www.in2013dollars.com\/Haircuts-and-other-personal-care-services\/price-inflation\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Bureau of Labor Statistics<\/a>)<\/li>\n<\/ol>\n\n\n\n<p class=\"has-text-align-center\"><strong>Average Price of Popular Hair Services<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Service<\/th><th>Average cost<\/th><\/tr><\/thead><tbody><tr><td>Haircut<\/td><td>$10-$90<\/td><\/tr><tr><td>Color services<\/td><td>$75-$200+<\/td><\/tr><tr><td>Highlights<\/td><td>$20-$200<\/td><\/tr><tr><td>Brazillian blowout<\/td><td>$75-$325<\/td><\/tr><tr><td>Faux locs<\/td><td>$130-$800<\/td><\/tr><tr><td>Silk Press<\/td><td>$60-$100<\/td><\/tr><tr><td>Perm<\/td><td>$80-$400<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.styleseat.com\/m\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=home&amp;utm_content=styleseat\">StyleSeat<\/a><\/figcaption><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"27\">\n<li>The U.S. state with the <strong>most expensive men\u2019s haircut<\/strong> is Delaware at $42; West Virginia is the cheapest, averaging just $15 per cut. (<a href=\"https:\/\/www.styleseat.com\/blog\/how-much-haircut\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=how_much_haircut&amp;utm_content=styleseat\">StyleSeat<\/a>)<\/li>\n\n\n\n<li>California is the <strong>most expensive state to get a women\u2019s haircut<\/strong>, with prices averaging $93 \u2014 81% more than a cut in Wyoming, which averages around $17. (<a href=\"https:\/\/www.styleseat.com\/blog\/how-much-haircut\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=how_much_haircut&amp;utm_content=styleseat\">StyleSeat<\/a>)<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"#h-skin-care-industry-statistics\"><strong>Skin care industry statistics<\/strong><\/h2>\n\n\n\n<p>Unlike its salon counterparts, <a href=\"https:\/\/www.styleseat.com\/blog\/how-to-nail-at-home-skincare\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=skincare_at_home&amp;utm_content=at-home-skin-care\">at-home skin care<\/a> has seen an unprecedented resurgence due in large part to the Work From Home Movement. With more time on their hands, consumers seeking healthy, glowy skin took to social media to research niche products, new ingredients, and trending regimens.&nbsp;<\/p>\n\n\n\n<p>Just a few years later, the skin care market share has eclipsed both hair and makeup as the <a href=\"https:\/\/www.statista.com\/statistics\/243742\/revenue-of-the-cosmetic-industry-in-the-us\/#:~:text=2002%2D2022,-Published%20by&amp;text=This%20statistic%20depicts%20the%20total,billion%20U.S.%20dollars%20in%202022.\" target=\"_blank\" rel=\"noreferrer noopener\">largest beauty industry subcategory<\/a> with 42% of the global market share. These stats cover just how prevalent skin care was in 2022:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"29\">\n<li><strong>The skin care industry generated $19.92 billion<\/strong> in the U.S. this past year, with the market expected to grow 3.91% annually. (<a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/skin-care\/united-states\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>Facial skin care products generated 71% of market revenue<\/strong>, followed by body products (20%). (<a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/skin-care\/united-states\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1354\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/5-skin-care-market-breakdown.webp\" alt=\"The skin care market is made up of 71% face skin care, 20% body, 6% sun protection and 3% baby.\" class=\"wp-image-14809\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/5-skin-care-market-breakdown.webp 1560w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/5-skin-care-market-breakdown-856x743.webp 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/5-skin-care-market-breakdown-1140x989.webp 1140w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/5-skin-care-market-breakdown-768x667.webp 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/5-skin-care-market-breakdown-1536x1333.webp 1536w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/5-skin-care-market-breakdown-600x521.webp 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/5-skin-care-market-breakdown-300x260.webp 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/5-skin-care-market-breakdown-1024x889.webp 1024w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"31\">\n<li><strong>Prices for products spiked in 2022 <\/strong>due to inflation, with sun protection products experiencing an astonishing 22.3% increase. (<a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/skin-care\/united-states\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li>While brick-and-mortar stores are still the #1 destination for skin care shoppers, <strong>online sales increased by 12% in 2022 <\/strong>and are projected to rise. (<a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/skin-care\/united-states\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>The United States has the largest skin care market ($19.2 billion)<\/strong>, followed by Japan ($17.8 billion) and China ($15.6 billion). (<a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/skin-care\/united-states\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>22% of women report spending more time and money on skin care<\/strong> since the start of the pandemic. (<a href=\"https:\/\/www.npd.com\/news\/press-releases\/2020\/more-u-s--women-are-using-facial-skincare-products-today--reports-the-npd-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPD<\/a>)<\/li>\n\n\n\n<li>Women use an average of <strong>five skin care products per day<\/strong>. (<a href=\"https:\/\/www.npd.com\/news\/press-releases\/2020\/more-u-s--women-are-using-facial-skincare-products-today--reports-the-npd-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPD<\/a>)<\/li>\n\n\n\n<li>Cleanser products have experienced a resurgence since 2020, with <strong>38% of consumers using cleansers <\/strong>multiple times per day. (<a href=\"https:\/\/www.npd.com\/news\/press-releases\/2020\/more-u-s--women-are-using-facial-skincare-products-today--reports-the-npd-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPD<\/a>)<\/li>\n\n\n\n<li><strong>58% of female and 61% of male consumers <\/strong>prefer to purchase natural or organic skin care products. (<a href=\"https:\/\/www.statista.com\/statistics\/714342\/skin-care-natural-organic-product-consumer-preference-by-gender-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>50-to-64-year-olds make up 30%<\/strong> of skin care users, followed by 30-to-39-year-olds (26%) and 18-to-29-year-olds (24%). (<a href=\"https:\/\/www.statista.com\/study\/119520\/skin-care-users-in-the-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>76% of consumers look for special offers <\/strong>when shopping for skin care products. (<a href=\"https:\/\/www.statista.com\/study\/119520\/skin-care-users-in-the-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1450\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/6-top-skin-care-concerns-by-generation.webp\" alt=\"Image outlines the top skin care concerns of people by generation.\" class=\"wp-image-14810\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/6-top-skin-care-concerns-by-generation.webp 1560w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/6-top-skin-care-concerns-by-generation-856x796.webp 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/6-top-skin-care-concerns-by-generation-1140x1060.webp 1140w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/6-top-skin-care-concerns-by-generation-768x714.webp 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/6-top-skin-care-concerns-by-generation-1536x1428.webp 1536w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/6-top-skin-care-concerns-by-generation-600x558.webp 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/6-top-skin-care-concerns-by-generation-300x279.webp 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/6-top-skin-care-concerns-by-generation-1024x952.webp 1024w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"40\">\n<li><strong>63% of Gen Z consumers said acne was their top skin care concern<\/strong>, followed by dryness (49%) and pores (30%). (<a href=\"https:\/\/www.statista.com\/statistics\/1334325\/most-common-skin-concerns-among-us-skin-care-shoppers-by-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>Gen X and baby boomers are most concerned with anti-aging <\/strong>and fine lines and wrinkles. (<a href=\"https:\/\/www.statista.com\/statistics\/1334325\/most-common-skin-concerns-among-us-skin-care-shoppers-by-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>47% of millennials <\/strong>said dryness was their top skin care concern. (<a href=\"https:\/\/www.statista.com\/statistics\/1334325\/most-common-skin-concerns-among-us-skin-care-shoppers-by-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>Retinol was the most popular skin care trend of 2022 <\/strong>according to social media and Google search, along with gua sha and SPF. (<a href=\"https:\/\/heydiscount.co.uk\/consumer-research\/the-biggest-2022-skincare-and-beauty-trends-most-popular-beauty-trends-of-2022-revealed\" target=\"_blank\" rel=\"noreferrer noopener\">Hey Discount<\/a>)<\/li>\n\n\n\n<li><strong>The three leading skin care brands amongst Gen Z consumers<\/strong> are CeraVe (owned by L\u2019Or\u00e9al), Cetaphil, and The Ordinary. (<a href=\"https:\/\/www.pipersandler.com\/teens\" target=\"_blank\" rel=\"noreferrer noopener\">Piper Sandler<\/a>)<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"#h-makeup-statistics\"><strong>Makeup statistics<\/strong><\/h2>\n\n\n\n<p>Top makeup influencers like Jackie Aina, Mykie Mountain, and Manny Gutierrez have had a substantial impact on the makeup industry this year. By showcasing new, specialized products, emerging brands, and the latest trends, this small percentage of cosmetic consumers have shaped the behavior patterns of the majority.&nbsp;<\/p>\n\n\n\n<p>Some of the most notable changes to take hold in 2022 include the rise of gender-neutral products and lines, resurgence of \u201890s bold makeup trends complete with colorful eye makeup and gems, and preference for eco-friendly, nontoxic formulas.&nbsp;<\/p>\n\n\n\n<p>While 2022 no doubt experienced a shift in consumer expressionism and corporate ethics, these statistics show just how much new makeup trends and values have shaped the industry:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"45\">\n<li><strong>Makeup products represent 18.2% <\/strong>of the overall global beauty market, and generated about $77.8 billion in 2022. (<a href=\"https:\/\/www.statista.com\/topics\/1008\/cosmetics-industry\/#topicHeader__wrapper\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li>The global makeup market is expected to reach <strong>$89.3 billion by 2025<\/strong>. (<a href=\"https:\/\/www.statista.com\/statistics\/259217\/global-make-up-market-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li>US beauty and cosmetic retailers generated roughly <strong>$15.6 billion in online sales<\/strong> in 2021; revenue is expected to increase an additional $5.7 billion in 2023. (<a href=\"https:\/\/www.statista.com\/statistics\/1327890\/online-cosmetics-beauty-retail-sales-united-states\/#:~:text=In%202021%2C%20the%20cosmetics%20and,billion%20U.S.%20dollars%20by%202026.\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>67% of women use makeup products<\/strong>, with usage over 80% for those with higher household incomes. (<a href=\"https:\/\/www.npd.com\/news\/press-releases\/2022\/higher-income-consumers-increased-spending-on-beauty-products-by-14-in-2022-npd-reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPD<\/a>)<\/li>\n\n\n\n<li><strong>46% of women report wearing more makeup today<\/strong> than they did during the pandemic. (<a href=\"https:\/\/www.npd.com\/news\/press-releases\/2022\/among-makeup-wearers-70-are-back-to-their-pre-pandemic-makeup-routines-npd-finds\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPD<\/a>)<\/li>\n\n\n\n<li><strong>28% of makeup users say their #1 reason for wearing makeup is because it brings them joy.<\/strong> This is especially true for Gen Z (46%) and millennials (36%). (<a href=\"https:\/\/www.npd.com\/news\/infographics\/2022\/the-state-of-makeup-usage-in-the-u-s\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPD<\/a>)<\/li>\n\n\n\n<li><strong>Graphic liner, ombre lips, and faux freckles<\/strong> were some of the hottest 2022 makeup trends according to social media and Google search. (<a href=\"https:\/\/heydiscount.co.uk\/consumer-research\/the-biggest-2022-skincare-and-beauty-trends-most-popular-beauty-trends-of-2022-revealed\" target=\"_blank\" rel=\"noreferrer noopener\">Hey Discount<\/a>)<\/li>\n\n\n\n<li>Since the mask mandate was lifted, <strong>about 70% of makeup wearers have returned to their previous routine <\/strong>or report wearing more makeup than they did prior. (<a href=\"https:\/\/www.npd.com\/news\/press-releases\/2022\/among-makeup-wearers-70-are-back-to-their-pre-pandemic-makeup-routines-npd-finds\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPD<\/a>)<\/li>\n\n\n\n<li><strong>Mascara is the most-used makeup product<\/strong>, followed by foundation and eye shadow. (<a href=\"https:\/\/www.npd.com\/news\/press-releases\/2022\/among-makeup-wearers-70-are-back-to-their-pre-pandemic-makeup-routines-npd-finds\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPD<\/a>)<\/li>\n\n\n\n<li><strong>Almost all consumers (99%) read the reviews<\/strong> before purchasing beauty products online. (<a href=\"https:\/\/www.powerreviews.com\/insights\/2021-beauty-industry-consumer-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">PowerReviews<\/a>)<\/li>\n\n\n\n<li><strong>L\u2019Or\u00e9al leads the cosmetic product market <\/strong>with over $35 billion in global sales in 2021 \u2014 nearly $11 billion more than runner-up Unilever ($24 billion). (<a href=\"https:\/\/www.statista.com\/statistics\/243871\/revenue-of-the-leading-10-beauty-manufacturers-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1391\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/7-top-beauty-brands-by-revenue.webp\" alt=\"The top beauty brands by revenue are L\u2019Or\u00e9al, Unilever, Est\u00e9e Lauder, Procter &amp; Gamble, and Shiseido.\" class=\"wp-image-14811\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/7-top-beauty-brands-by-revenue.webp 1560w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/7-top-beauty-brands-by-revenue-856x763.webp 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/7-top-beauty-brands-by-revenue-1140x1017.webp 1140w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/7-top-beauty-brands-by-revenue-768x685.webp 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/7-top-beauty-brands-by-revenue-1536x1370.webp 1536w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/7-top-beauty-brands-by-revenue-600x535.webp 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/7-top-beauty-brands-by-revenue-300x268.webp 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/7-top-beauty-brands-by-revenue-1024x913.webp 1024w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"56\">\n<li><strong>Professional makeup artists charge anywhere from $100 to $400<\/strong> per session, depending on experience, location, products used, time spent, and more. (<a href=\"https:\/\/www.styleseat.com\/blog\/how-much-makeup-artists-charge\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=makeup_artist_charge&amp;utm_content=styleseat\">StyleSeat<\/a>)<\/li>\n\n\n\n<li>The <strong>average makeup appointment<\/strong> cost is around $100, although special occasion makeup averages $120. (<a href=\"https:\/\/www.styleseat.com\/blog\/how-much-makeup-artists-charge\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=makeup_artist_charge&amp;utm_content=styleseat\">StyleSeat<\/a>)<\/li>\n\n\n\n<li><strong>New Jersey has the highest average cost <\/strong>of a makeup appointment at $117, compared to just $28 in Nebraska. (<a href=\"https:\/\/www.styleseat.com\/blog\/how-much-makeup-artists-charge\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=makeup_artist_charge&amp;utm_content=styleseat\">StyleSeat<\/a>)<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"#h-nail-care-and-salon-statistics\"><strong>Nail care and salon statistics<\/strong><\/h2>\n\n\n\n<p>Despite nationwide salon closures in 2020, the nail salon industry has managed to grow at an <a href=\"https:\/\/www.marketresearch.com\/Kentley-Insights-v4035\/Nail-Salons-Research-Updated-COVID-31717019\/\" target=\"_blank\" rel=\"noreferrer noopener\">annual rate of 2.2%<\/a> over the past three years. This is in large part due to influencer marketing and the demand for specialized services, such as acrylics and extravagant nail art.&nbsp;<\/p>\n\n\n\n<p>However, at-home nail products also experienced a notable revenue increase in 2022, with many brands struggling to keep their <a href=\"https:\/\/stylesage.co\/blog\/nail-trends-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">own shelves stocked<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"59\">\n<li>In 2021, <strong>the nail salon industry generated $6 billion<\/strong>. (<a href=\"https:\/\/www.marketresearch.com\/Kentley-Insights-v4035\/Nail-Salons-Research-Updated-COVID-31717019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Market Research<\/a>)<\/li>\n\n\n\n<li><strong>Nail product counts are up 3% <\/strong>from 2021 and 23% from 2020. (<a href=\"https:\/\/www.prnewswire.com\/news-releases\/nail-care-products-market-size-to-grow-by-usd-2-40-billion-and-accelerate-at-a-cagr-of-over-4-10technavio-301465584.html\" target=\"_blank\" rel=\"noreferrer noopener\">TechNavio<\/a>)<\/li>\n\n\n\n<li><strong>More women are opting for DIY manicures<\/strong>,<strong> <\/strong>with approximately 100 million women in the U.S. painting their nails at least once a month. (<a href=\"https:\/\/www.statista.com\/statistics\/276463\/us-households-usage-of-nail-polish-and-nail-care-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>Vibrant colors and creative nail art dominated in 2022<\/strong>, with searches like \u201cyellow nails\u201d and \u201cgreen nails\u201d exhibiting huge increases in search volume on Pinterest. (<a href=\"https:\/\/stylesage.co\/blog\/nail-trends-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">StyleSage<\/a>)<\/li>\n\n\n\n<li><strong>\u201cMale manicures\u201d saw a 457% spike in online searches<\/strong> thanks to celebrities like Harry Styles and Machine Gun Kelly who have popularized the \u201cman-icure.\u201d (<a href=\"https:\/\/www.lookfantastic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lookfantastic<\/a>)<\/li>\n\n\n\n<li><strong>The average cost of the top nail services in 2022 include:<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Service<\/th><th>Cost<\/th><\/tr><\/thead><tbody><tr><td>Standard manicure<\/td><td>$20-$40<\/td><\/tr><tr><td>Standard pedicure<\/td><td>$25-$40<\/td><\/tr><tr><td>Design add-on<\/td><td>+$10<\/td><\/tr><tr><td>Acrylics (full set)<\/td><td>$25-$120<\/td><\/tr><tr><td>Acrylics (fills)<\/td><td>$15-$20<\/td><\/tr><tr><td>Dip powder<\/td><td>$35-$50<\/td><\/tr><tr><td>French<\/td><td>+$5-$15<\/td><\/tr><tr><td>Gel (full set)<\/td><td>$25-$65<\/td><\/tr><tr><td>Gel (fills)<\/td><td>$15-$20<\/td><\/tr><tr><td>Stone pedicure<\/td><td>$45-$50<\/td><\/tr><tr><td>Paraffin treatment<\/td><td>+$40<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1345\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/8-most-and-least-expensive-manicures-in-the-us.webp\" alt=\"The least expensive average price for a manicure in the United Sates is West Virginia at $24. The most expensive average price is New York at $67.\" class=\"wp-image-14812\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/8-most-and-least-expensive-manicures-in-the-us.webp 1560w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/8-most-and-least-expensive-manicures-in-the-us-856x738.webp 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/8-most-and-least-expensive-manicures-in-the-us-1140x983.webp 1140w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/8-most-and-least-expensive-manicures-in-the-us-768x662.webp 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/8-most-and-least-expensive-manicures-in-the-us-1536x1324.webp 1536w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/8-most-and-least-expensive-manicures-in-the-us-600x517.webp 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/8-most-and-least-expensive-manicures-in-the-us-300x259.webp 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/8-most-and-least-expensive-manicures-in-the-us-1024x883.webp 1024w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"65\">\n<li><strong>Nail services are most expensive in New York<\/strong>, with an average of $67 for a manicure. (<a href=\"https:\/\/www.styleseat.com\/blog\/how-much-nails-cost\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=how_much_nails_cost&amp;utm_content=styleseat\">StyleSeat<\/a>)<\/li>\n\n\n\n<li>You\u2019ll find the <strong>cheapest manicure in West Virginia<\/strong> \u2014 the average appointment is only $24. (<a href=\"https:\/\/www.styleseat.com\/blog\/how-much-nails-cost\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=how_much_nails_cost&amp;utm_content=styleseat\">StyleSeat<\/a>)<\/li>\n<\/ol>\n\n\n\n<p>The rise in noninvasive cosmetic procedures since the onset of the pandemic \u2014 affectionately referred to as the \u201cZoom Boom\u201d \u2014 is still prevalent in 2022. With many people working from home, downtime from cosmetic treatments, which was once a major concern amongst consumers, is now a nonissue.&nbsp;<\/p>\n\n\n\n<p>The WFH movement has also influenced the no-makeup natural beauty look many millennials embraced in 2022. See how new beauty trends impacted the cosmetic dermatology industry in the past year:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"67\">\n<li><strong>The global dermatology market was worth $13.9 billion<\/strong> in 2022 and is expected to grow at an annual rate of 11.9%. (<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/dermatology-devices-market\" target=\"_blank\" rel=\"noreferrer noopener\">Grand View Research<\/a>)&nbsp;<\/li>\n\n\n\n<li><strong>Dermatologists are the number one influencer <\/strong>that impact consumers\u2019 decisions to have a cosmetic procedure. (<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GHt6LQ6aCf-zqTDKHeM5v3jGAh_ecFnC6dgo_ffGDOGA1YrsGUUxDW3S5-WwN64m99pSGH0Ws-I7e9uwFjYUPBZYAVW7ELzpLXPIADmCpw2aK6vi-XghN7EqHDEVY7T0VBSoTxdyfIUv6bfG2n-RQuVhTLKNH3BWj9jSh6H0sRZWcG8X-DZpsCgvmGW7s-MfZGxy02uNaImVZ4ldM6ORZQ==\" target=\"_blank\" rel=\"noreferrer noopener\">ASDS<\/a>)<\/li>\n\n\n\n<li>Almost <strong>70% of consumers are considering a cosmetic treatment<\/strong>. (<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GHt6LQ6aCf-zqTDKHeM5v3jGAh_ecFnC6dgo_ffGDOGA1YrsGUUxDW3S5-WwN64m99pSGH0Ws-I7e9uwFjYUPBZYAVW7ELzpLXPIADmCpw2aK6vi-XghN7EqHDEVY7T0VBSoTxdyfIUv6bfG2n-RQuVhTLKNH3BWj9jSh6H0sRZWcG8X-DZpsCgvmGW7s-MfZGxy02uNaImVZ4ldM6ORZQ==\" target=\"_blank\" rel=\"noreferrer noopener\">ASDS<\/a>)<\/li>\n\n\n\n<li><strong>More than 3.65 million cosmetic procedures involving neurotoxins<\/strong> (e.g., Botox) were performed in 2021. (<a href=\"https:\/\/www.statista.com\/statistics\/281246\/leading-nonsurgical-cosmetic-procedures-in-the-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"2048\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/9-top-nonsurgical-medical-procedures-in-the-us.webp\" alt=\"The top nonsurgical medical procedures in the United States are neurotoxin injections (Botox), dermal fillers, skin peels and facials, hair removal, laser treatments, and skin tightening.\" class=\"wp-image-14813\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/9-top-nonsurgical-medical-procedures-in-the-us.webp 1560w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/9-top-nonsurgical-medical-procedures-in-the-us-652x856.webp 652w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/9-top-nonsurgical-medical-procedures-in-the-us-868x1140.webp 868w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/9-top-nonsurgical-medical-procedures-in-the-us-768x1008.webp 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/9-top-nonsurgical-medical-procedures-in-the-us-1170x1536.webp 1170w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/9-top-nonsurgical-medical-procedures-in-the-us-600x788.webp 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/9-top-nonsurgical-medical-procedures-in-the-us-229x300.webp 229w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/9-top-nonsurgical-medical-procedures-in-the-us-780x1024.webp 780w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"71\">\n<li><strong>Lip lifts are replacing lip fillers <\/strong>\u2014 7 out of 10 doctors performed this procedure in 2021 as \u201cfiller fatigue\u201d took social media by storm. (<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3436042-1&amp;h=1889062963&amp;u=https%3A%2F%2Fwww.aafprs.org%2FConsumers%2FNewsPatientSafety%2FPressReleases%2FA%2FList.aspx%3Fhkey%3Df7ed4baa-8e0a-4f60-b94f-ab1b277c4d6c&amp;a=2021+member+survey+outcomes\" target=\"_blank\" rel=\"noreferrer noopener\">AAFPRS<\/a>)<\/li>\n\n\n\n<li><strong>52% of consumers were impacted by a provider\u2019s social media presence<\/strong> before scheduling an appointment, up from only 9% in 2019. (<a href=\"https:\/\/www.asds.net\/medical-professionals\/practice-resources\/consumer-survey-on-cosmetic-dermatologic-procedures\" target=\"_blank\" rel=\"noreferrer noopener\">ASDS<\/a>)<\/li>\n\n\n\n<li><strong>83% of consumers relied on rate-and-review sites<\/strong> when choosing a cosmetic procedure provider. (<a href=\"https:\/\/www.asds.net\/medical-professionals\/practice-resources\/consumer-survey-on-cosmetic-dermatologic-procedures\" target=\"_blank\" rel=\"noreferrer noopener\">ASDS<\/a>)<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"#h-mens-grooming-statistics\"><strong>Men&#8217;s grooming statistics<\/strong><\/h2>\n\n\n\n<p>Perhaps the most significant trend to impact the beauty industry in 2022 was the rise of gender-fluid brands and products, resulting in a new take on \u201cmasculinity\u201d as male consumers began to experiment with products traditionally only marketed toward women.&nbsp;<\/p>\n\n\n\n<p>The stigma around male grooming for aesthetics is being challenged by some of today\u2019s most influential celebrities, and 2022\u2019s male grooming statistics prove that this evolution of masculinity isn\u2019t just impacting a small percentage of men:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"74\">\n<li>The men\u2019s grooming market is estimated to be<strong> valued at $81.2 billion. <\/strong>(<a href=\"https:\/\/www.statista.com\/statistics\/287643\/global-male-grooming-market-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li>&nbsp;For the first time in history, <strong>men are spending more money on male-specfic toiletries<\/strong> \u2014 most notably, skin care \u2014 than on shaving products. (<a href=\"https:\/\/www.statista.com\/statistics\/287643\/global-male-grooming-market-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li><strong>The top skin care brands amongst male teens<\/strong> were CeraVe, Dove, and Neutrogena. (<a href=\"https:\/\/www.pipersandler.com\/teens\" target=\"_blank\" rel=\"noreferrer noopener\">Piper Sandler<\/a>)<\/li>\n\n\n\n<li><strong>More than half of U.S. men (56%) use some form of makeup<\/strong>, pointing to the rise of gender-neutral products in 2022. (<a href=\"https:\/\/www.cnbc.com\/2019\/05\/17\/men-are-a-multibillion-dollar-growth-opportunity-for-the-beauty-industry.html\" target=\"_blank\" rel=\"noreferrer noopener\">CNBC<\/a>)<\/li>\n\n\n\n<li><strong>15% of heterosexual adult men in the U.S. currently use male cosmetics<\/strong> \u2014 and another 17% would be willing to try them. (<a href=\"https:\/\/www.ipsos.com\/en-us\/knowledge\/customer-experience\/there-is-a-market-for-mens-cosmetics-and-a-generation-gap#:~:text=KEY%20FINDINGS%3A,using%20them%20in%20the%20future.\" target=\"_blank\" rel=\"noreferrer noopener\">Ipsos<\/a>)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"800\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/10-cosmetic-usage-by-men.webp\" alt=\"63% of males 18-34 would consider using cosmetics\ncompared to just 27% of men 51+.\" class=\"wp-image-14814\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/10-cosmetic-usage-by-men.webp 1560w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/10-cosmetic-usage-by-men-856x439.webp 856w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/10-cosmetic-usage-by-men-1140x585.webp 1140w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/10-cosmetic-usage-by-men-768x394.webp 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/10-cosmetic-usage-by-men-1536x788.webp 1536w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/10-cosmetic-usage-by-men-600x308.webp 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/10-cosmetic-usage-by-men-300x154.webp 300w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/10-cosmetic-usage-by-men-1024x525.webp 1024w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"79\">\n<li>However, 73% of males over 51<strong> <\/strong>said they would not consider using cosmetics, versus only 37% of males 18-34 \u2014 suggesting a <strong>significant generation gap around men\u2019s cosmetics<\/strong>. (<a href=\"https:\/\/www.ipsos.com\/en-us\/knowledge\/customer-experience\/there-is-a-market-for-mens-cosmetics-and-a-generation-gap#:~:text=KEY%20FINDINGS%3A,using%20them%20in%20the%20future.\" target=\"_blank\" rel=\"noreferrer noopener\">Ipsos<\/a>)&nbsp;<\/li>\n\n\n\n<li><strong>Males 18-34 are only 4% more likely<\/strong> to purchase beauty products from a \u201ctraditional men\u2019s brand\u201d compared to a \u201cwomen\u2019s brand.\u201d (<a href=\"https:\/\/www.ipsos.com\/en-us\/knowledge\/customer-experience\/there-is-a-market-for-mens-cosmetics-and-a-generation-gap#:~:text=KEY%20FINDINGS%3A,using%20them%20in%20the%20future.\" target=\"_blank\" rel=\"noreferrer noopener\">Ipsos<\/a>)<\/li>\n\n\n\n<li>Harry Styles\u2019<em> <\/em>Pleasing, Machine Gun Kelly\u2019s UN\/DN, and Pharrell Williams\u2019 Humanrace<em> <\/em>were some of the <strong>most talked about gender-neutral beauty lines <\/strong>in 2022. (<a href=\"https:\/\/vogue.sg\/best-gender-neutral-beauty-brands-to-get-excited-about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vogue<\/a>)<\/li>\n\n\n\n<li>Many brands are making an effort to include <strong>all gender identities in their marketing efforts<\/strong> \u2014 and engagement with gender-inclusive content has increased by over 50%. (<a href=\"https:\/\/www.traackr.com\/blog\/the-evolution-of-gender-inclusive-beauty\" target=\"_blank\" rel=\"noreferrer noopener\">Traackr<\/a>)<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"#h-FAQs\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1675206224908\"><strong class=\"schema-faq-question\"><strong>How big is the beauty industry in 2023?<\/strong><\/strong> <p class=\"schema-faq-answer\">The global beauty industry market size is estimated to be worth <a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/worldwide#revenue\" target=\"_blank\" rel=\"noreferrer noopener\">$571.1 billion<\/a> in 2023 \u2014 an impressive 8% increase year over year. This is in large part due to increasing digital channels, influencer marketing, and a higher value consumers have placed on self-care post-pandemic.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1675206250146\"><strong class=\"schema-faq-question\"><strong>What is the largest beauty brand?<\/strong><\/strong> <p class=\"schema-faq-answer\">The largest global beauty brand is L\u2019Or\u00e9al, which had a brand value of <a href=\"https:\/\/www.statista.com\/topics\/1544\/loreal\/#topicOverview\" target=\"_blank\" rel=\"noreferrer noopener\">$38.3 billion<\/a> in 2021. L\u2019Or\u00e9al and its subsidiaries \u2014 including Lanc\u00f4me, Garnier, CeraVe, and Kiehl\u2019s \u2014 have dominated global markets, with over 20% of the market share in Europe and more than a quarter of the market share in the U.S. for their perfumes and fragrances.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1675206269468\"><strong class=\"schema-faq-question\"><strong>How much do consumers spend annually on beauty products?<\/strong><\/strong> <p class=\"schema-faq-answer\">Based on our research, Americans spend an average of <a href=\"https:\/\/www.styleseat.com\/blog\/beauty-spending-survey\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=beauty_spending_survey&amp;utm_content=$46-a-month\">$46 a month<\/a> on beauty products and services, which equates to $552 annually.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1675206343244\"><strong class=\"schema-faq-question\"><strong>How many hair salons are in the US?<\/strong><\/strong> <p class=\"schema-faq-answer\">There are <a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/number-of-businesses\/hair-salons-united-states\/#:~:text=There%20are%20979%2C236%20Hair%20Salons,increase%20of%201.1%25%20from%202021.\" target=\"_blank\" rel=\"noreferrer noopener\">979,236<\/a> hair salons in the U.S. as of September 2022 \u2014 a 1.1% increase from 2021.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"#h-what-to-look-forward-to-in-2023\"><strong>What to look forward to in 2023<\/strong><\/h2>\n\n\n\n<p>With the stats to prove it, the future of the beauty industry looks bright for 2023. Social media and influencer marketing will continue to play a huge role in consumer behavior, especially in the skin care and makeup markets. Men\u2019s grooming will also see a dramatic increase in the variety of products and services offered, thanks to celebrity influences introducing a more expressive side of masculinity.&nbsp;<\/p>\n\n\n\n<p>Ready for a glow-up in 2023? <a href=\"https:\/\/www.styleseat.com\/m\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=home&amp;utm_content=schedule-an-appointment\">Schedule an appointment<\/a> with a beauty professional to get this year\u2019s look.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the top brands dominating the market to the most popular trends and styles, discover the top beauty industry statistics you need to know for 2023. <\/p>\n","protected":false},"author":3,"featured_media":14819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1,67,59],"tags":[102],"class_list":["post-14804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business-growth","category-pros","tag-for-pros"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>82 Beauty Industry Statistics + Trend Forecasts [2023 Data]<\/title>\n<meta name=\"description\" content=\"From top brands owning the market to the most popular trends and styles, discover the beauty industry statistics you need to know for 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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industry market size is estimated to be worth <a href=\\\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/worldwide#revenue\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">$571.1 billion<\/a> in 2023 \u2014 an impressive 8% increase year over year. This is in large part due to increasing digital channels, influencer marketing, and a higher value consumers have placed on self-care post-pandemic.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.styleseat.com\/blog\/beauty-industry-statistics\/#faq-question-1675206250146\",\"position\":2,\"url\":\"https:\/\/www.styleseat.com\/blog\/beauty-industry-statistics\/#faq-question-1675206250146\",\"name\":\"What is the largest beauty brand?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The largest global beauty brand is L\u2019Or\u00e9al, which had a brand value of <a href=\\\"https:\/\/www.statista.com\/topics\/1544\/loreal\/#topicOverview\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">$38.3 billion<\/a> in 2021. L\u2019Or\u00e9al and its subsidiaries \u2014 including Lanc\u00f4me, Garnier, CeraVe, and Kiehl\u2019s \u2014 have dominated global markets, with over 20% of the market share in Europe and more than a quarter of the market share in the U.S. for their perfumes and fragrances.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.styleseat.com\/blog\/beauty-industry-statistics\/#faq-question-1675206269468\",\"position\":3,\"url\":\"https:\/\/www.styleseat.com\/blog\/beauty-industry-statistics\/#faq-question-1675206269468\",\"name\":\"How much do consumers spend annually on beauty products?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Based on our research, Americans spend an average of <a href=\\\"https:\/\/www.styleseat.com\/blog\/beauty-spending-survey\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=beauty_spending_survey&amp;utm_content=$46-a-month\\\">$46 a month<\/a> on beauty products and 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href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/worldwide#revenue\" target=\"_blank\" rel=\"noreferrer noopener\">$571.1 billion<\/a> in 2023 \u2014 an impressive 8% increase year over year. This is in large part due to increasing digital channels, influencer marketing, and a higher value consumers have placed on self-care post-pandemic.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.styleseat.com\/blog\/beauty-industry-statistics\/#faq-question-1675206250146","position":2,"url":"https:\/\/www.styleseat.com\/blog\/beauty-industry-statistics\/#faq-question-1675206250146","name":"What is the largest beauty brand?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The largest global beauty brand is L\u2019Or\u00e9al, which had a brand value of <a href=\"https:\/\/www.statista.com\/topics\/1544\/loreal\/#topicOverview\" target=\"_blank\" rel=\"noreferrer noopener\">$38.3 billion<\/a> in 2021. L\u2019Or\u00e9al and its subsidiaries \u2014 including Lanc\u00f4me, Garnier, CeraVe, and Kiehl\u2019s \u2014 have dominated global markets, with over 20% of the market share in Europe and more than a quarter of the market share in the U.S. for their perfumes and fragrances.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.styleseat.com\/blog\/beauty-industry-statistics\/#faq-question-1675206269468","position":3,"url":"https:\/\/www.styleseat.com\/blog\/beauty-industry-statistics\/#faq-question-1675206269468","name":"How much do consumers spend annually on beauty products?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Based on our research, Americans spend an average of <a href=\"https:\/\/www.styleseat.com\/blog\/beauty-spending-survey\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=beauty_spending_survey&amp;utm_content=$46-a-month\">$46 a month<\/a> on beauty products and services, which equates to $552 annually.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.styleseat.com\/blog\/beauty-industry-statistics\/#faq-question-1675206343244","position":4,"url":"https:\/\/www.styleseat.com\/blog\/beauty-industry-statistics\/#faq-question-1675206343244","name":"How many hair salons are in the US?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"There are <a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/number-of-businesses\/hair-salons-united-states\/#:~:text=There%20are%20979%2C236%20Hair%20Salons,increase%20of%201.1%25%20from%202021.\" target=\"_blank\" rel=\"noreferrer noopener\">979,236<\/a> hair salons in the U.S. as of September 2022 \u2014 a 1.1% increase from 2021.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"featured_image_src":"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/02\/beauty-industry-statistics-hero-scaled-1-600x400.webp","featured_image_src_square":"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/02\/beauty-industry-statistics-hero-scaled-1-600x600.webp","author_info":{"display_name":"ss-doliver","author_link":"https:\/\/www.styleseat.com\/blog\/author\/ss-doliver\/"},"_links":{"self":[{"href":"https:\/\/www.styleseat.com\/blog\/wp-json\/wp\/v2\/posts\/14804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styleseat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styleseat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.styleseat.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styleseat.com\/blog\/wp-json\/wp\/v2\/comments?post=14804"}],"version-history":[{"count":0,"href":"https:\/\/www.styleseat.com\/blog\/wp-json\/wp\/v2\/posts\/14804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styleseat.com\/blog\/wp-json\/wp\/v2\/media\/14819"}],"wp:attachment":[{"href":"https:\/\/www.styleseat.com\/blog\/wp-json\/wp\/v2\/media?parent=14804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styleseat.com\/blog\/wp-json\/wp\/v2\/categories?post=14804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styleseat.com\/blog\/wp-json\/wp\/v2\/tags?post=14804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}