{"id":14745,"date":"2023-02-03T00:00:00","date_gmt":"2023-02-03T00:00:00","guid":{"rendered":"https:\/\/www.styleseat.com\/blog\/?p=14745"},"modified":"2024-10-07T19:17:44","modified_gmt":"2024-10-07T19:17:44","slug":"study-how-inflation-is-impacting-beauty-and-fashion-spending","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/study-how-inflation-is-impacting-beauty-and-fashion-spending\/","title":{"rendered":"Study: How Inflation Is Impacting Beauty and Fashion Spending"},"content":{"rendered":"\n<p>Although inflation has been trending downward, prices are still not what we enjoyed in early 2022. Add to the mix a looming recession and massive layoffs threatening people\u2019s finances , Americans are finding themselves juggling priorities to make ends meet. Will your splurge this month be <a href=\"https:\/\/www.styleseat.com\/blog\/how-much-are-eyelash-extensions\/\" target=\"_blank\" rel=\"noreferrer noopener\">lash extensions<\/a> or a carton of eggs?&nbsp;<\/p>\n\n\n\n<p>As evolving beauty and fashion trends bring new products to the market and clash with economic peaks and valleys, we wanted to see how this turbulence affects spending on beauty and fashion items. We were also curious about what Americans are doing to keep up their looks while staying budget friendly. So, we surveyed 1,011 Americans about their beauty and fashion spending habits to see where they\u2019re cutting back on, how they\u2019re cutting back, and what they can\u2019t do without.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-findings\">Key Findings&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Of those who plan to buy a pricey item in 2023, 75% of people will save up for it rather than use credit.<\/li>\n\n\n\n<li>When it comes to fashion and beauty items, 64% say inflation has impacted their spending in that category.<\/li>\n\n\n\n<li>Before buying, 1 in 3 people price check every purchase either online or in other stores.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-inflation-has-impacted-beauty-and-fashion-spending\">How Inflation Has Impacted Beauty and Fashion Spending&nbsp;<\/h2>\n\n\n\n<p>When it comes to fashion and beauty, 64% say inflation has impacted their spending. Still, Americans are making room in their budget for them despite the higher prices.&nbsp;<\/p>\n\n\n\n<p>Because <a href=\"https:\/\/www.styleseat.com\/blog\/fashion-and-beauty-trends-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">beauty and fashion trends<\/a> are continually changing, it\u2019s no surprise that consumers are constantly purchasing new items, and as items run low, replenishing your supply can be as simple as a few clicks online. Whether shopping online or popping in-store for a purchase, our respondents revealed that at least monthly, 45% shop for beauty items, and 38% shop for fashion items.&nbsp;<\/p>\n\n\n\n<p>While maintaining your look is important, many plan to decrease their spending this year, even when it comes to fashion and beauty items. Survey data shows that 54% plan to decrease their spending on fashion, and 48% plan to decrease their spending on beauty products.&nbsp;<\/p>\n\n\n\n<p>However, just because consumers are planning to spend less, that doesn\u2019t always mean they will purchase fewer items \u2014 many are just using money-saving strategies. To combat inflation, most (75%) say they look around for the best deal while shopping, but other money-saving strategies have a strong following as well. Many shop clearance for good deals (58%), while others search out gently used items (31%) or dupes (also known as an affordable alternative of a product) (21%) they can purchase.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1560\" height=\"1872\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/inflation-money-saving-strategy.png\" alt=\"what people are doing to save money while shopping\" class=\"wp-image-14748\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/inflation-money-saving-strategy.png 1560w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/inflation-money-saving-strategy-713x856.png 713w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/inflation-money-saving-strategy-950x1140.png 950w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/inflation-money-saving-strategy-768x922.png 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/inflation-money-saving-strategy-1280x1536.png 1280w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/inflation-money-saving-strategy-600x720.png 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/inflation-money-saving-strategy-250x300.png 250w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/inflation-money-saving-strategy-853x1024.png 853w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-fashion-items-americans-value-most\">The Fashion Items Americans Value Most&nbsp;<\/h2>\n\n\n\n<p>Conscious spending means you\u2019re intentional with where you cut costs so you can afford the things you prioritize. While shopping for items, you may be a conscious spender if you\u2019re considering whether something is too expensive, a great deal, or not worth the price.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re looking up how other stores price the same item, then you\u2019re practicing another form of conscious spending: price checking. If you\u2019re price checking, you\u2019re not alone, as 1 in 3 people say they price check every purchase online or in other stores before buying.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t have to be on the cutting edge of fashion to have particular items prioritized in your closet. You probably have at least one item you consider worth splurging on, while others have you more reluctant to shell out some cash. Our survey respondents prioritized two categories: apparel (58%) and footwear (30%). The other fashion items trailed far behind.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1560\" height=\"1997\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/fashion-items-people-spend-most.png\" alt=\"a ranking of the fashion items people spend most on\" class=\"wp-image-14747\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/fashion-items-people-spend-most.png 1560w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/fashion-items-people-spend-most-669x856.png 669w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/fashion-items-people-spend-most-891x1140.png 891w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/fashion-items-people-spend-most-768x983.png 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/fashion-items-people-spend-most-1200x1536.png 1200w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/fashion-items-people-spend-most-600x768.png 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/fashion-items-people-spend-most-234x300.png 234w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/fashion-items-people-spend-most-800x1024.png 800w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<p>Even with conscious spending, sometimes purchasing the item you want means going into debt, but this year, Americans aren\u2019t looking to borrow. Of those who plan to buy a pricey fashion item in 2023, 75% have said they\u2019ll save up for it rather than use credit. When it comes to overall budgets for fashion, 69% plan on spending $50 or less per month on fashion items in 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-beauty-items-and-services-americans-would-prioritize\">The Beauty Items and Services Americans Would Prioritize<\/h2>\n\n\n\n<p>Fashion isn\u2019t the only thing consumers know how to prioritize. When your bank account is running low, there are things you have to do without. Our survey revealed the beauty items and services people would cut back on first if finances were tight.<\/p>\n\n\n\n<p>The last item people would cut back on? Lashes. Fake lashes have been a staple in western culture since the 1950s, but in the early 2000s <a href=\"https:\/\/www.styleseat.com\/blog\/what-are-eyelash-extensions\/\" target=\"_blank\" rel=\"noreferrer noopener\">lash extensions<\/a> became a new norm \u2014 which our survey makes clear. Although lashes are the last beauty item or service consumers would cut out of their budget, a person\u2019s face is clearly a priority. Maintaining a flawless smooth face is so essential that fillers are the second-to-last beauty service people would cut back on.&nbsp;<\/p>\n\n\n\n<p>When it comes to the budget chopping block, our respondents consider makeup the first thing to go, but with so many items in the makeup industry, cutting back doesn\u2019t mean people would go without makeup completely. Staple beauty services also topped this list of things to go, with nail salon and hair salon services ranked in the top three. With hair care (#4) and skin care (#5) rounding out the top five for beauty items or services to cut.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1560\" height=\"1789\" src=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/beauty-services-people-will-cut-back.png\" alt=\"the beauty items and services first to go if finances get tight\" class=\"wp-image-14746\" srcset=\"https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/beauty-services-people-will-cut-back.png 1560w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/beauty-services-people-will-cut-back-746x856.png 746w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/beauty-services-people-will-cut-back-994x1140.png 994w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/beauty-services-people-will-cut-back-768x881.png 768w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/beauty-services-people-will-cut-back-1339x1536.png 1339w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/beauty-services-people-will-cut-back-600x688.png 600w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/beauty-services-people-will-cut-back-262x300.png 262w, https:\/\/www.styleseat.com\/blog\/wp-content\/uploads\/2023\/01\/beauty-services-people-will-cut-back-893x1024.png 893w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-americans-save-money-on-fashion-and-beauty-items\">How Americans Save Money on Fashion and Beauty Items<\/h2>\n\n\n\n<p>Cutting back on items or services isn\u2019t the only way Americans plan to save money. Our survey revealed the tactics shoppers are using regardless of inflation, to get their look for less.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>71% of respondents have used a cashback site to save money on fashion or beauty items.&nbsp;<\/li>\n\n\n\n<li>64% of Americans have looked for dupes to get their high-end beauty and fashion items for less.&nbsp;<\/li>\n\n\n\n<li>58% of people reported buying their designer items from an outlet store, clearance section, thrift shop, or online marketplace.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>While Americans can find some hidden gems shopping secondhand, our survey revealed the items people tend to steer away from or seek out when purchasing at a thrift store. The most standard item you can find at every thrift store, apparel (71%), was the most popular item to purchase and was closely trailed by additions to your outfit, accessories (50%), and purses and handbags (37%). The top three least popular items to buy at a thrift store were all from distinct categories, yet they were almost in a three-way tie, footwear (29%), formal wear (30%), and sportswear (30%).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Most popular to buy at a thrift store<\/strong><\/th><th><strong>Least popular to buy at a thrift store<\/strong><\/th><\/tr><\/thead><tbody><tr><td>1. Apparel  &#8211; 71%<\/td><td>1. Footwear &#8211; 29%<\/td><\/tr><tr><td>2. Accessories &#8211; 50%<\/td><td>2. Formal wear &#8211; 30%<\/td><\/tr><tr><td>3. Purses \/ handbags &#8211; 37%<\/td><td>2. Sportswear &#8211; 30%<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">*Percentage indicates people who would buy item<\/figcaption><\/figure>\n\n\n\n<p>Despite these money-saving strategies, 79% of Americans admitted to making an impulse beauty or fashion purchase, and women (89%) took part in this more than men (69%). Some make purchases they can\u2019t yet afford, with1 in 4 (28%) of our respondents using a \u201cbuy now, pay later\u201d service when purchasing fashion items.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion&nbsp;<\/h2>\n\n\n\n<p>Although inflation is impacting consumer spending, Americans have proven themselves to be savvy shoppers who can afford their fashion and beauty priorities, and many use the internet to their advantage to price-check beauty items and services. You can do the same by using a website like <a href=\"https:\/\/www.styleseat.com\/m\/?utm_campaign=inflation_beauty_and_fashion_spending&amp;utm_content=beauty_spending&amp;utm_medium=blog&amp;utm_source=wordpress\" target=\"_blank\" rel=\"noreferrer noopener\">StyleSeat<\/a>. To update your look at the price you can afford, StyleSeat can help you find a beauty Pro in your budget and area with just a few clicks.&nbsp;<\/p>\n\n\n\n<p><strong>Methodology:<\/strong><\/p>\n\n\n\n<p>On January 16, 2023, we surveyed 1,011 Americans about their beauty and fashion spending habits. Respondents ranged in age from 18 to 76 years old, and were 53% female, 46% male, and 1% nonbinary.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although inflation has been trending downward, prices are still not what we enjoyed in early 2022. Add to the mix a looming recession and massive layoffs threatening people\u2019s finances , Americans are finding themselves juggling priorities to make ends meet. Will your splurge this month be lash extensions or a carton of eggs?&nbsp; As evolving [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1,98],"tags":[99],"class_list":["post-14745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-makeup","tag-makeup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Study: How Inflation Is Impacting Beauty and Fashion Spending - StyleSeat Pro Beauty Blog<\/title>\n<meta name=\"description\" content=\"To find out how Americans&#039; beauty and fashion spending habits have changed due to inflation, StyleSeat surveyed over 1,000 Americans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.styleseat.com\/blog\/study-how-inflation-is-impacting-beauty-and-fashion-spending\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study: How Inflation Is Impacting Beauty and Fashion Spending - 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