{"id":1283,"date":"2018-09-19T13:18:52","date_gmt":"2018-09-19T20:18:52","guid":{"rendered":"https:\/\/blog.styleseat.com\/?p=1283"},"modified":"2018-09-19T13:18:52","modified_gmt":"2018-09-19T20:18:52","slug":"build-your-dream-client-list","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/build-your-dream-client-list\/","title":{"rendered":"Build Your Dream Client List"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Clients are at the center of everything you do. They have a direct impact on your ability to grow and achieve your goals, <\/span><b>and they should be chosen wisely.<\/b><span style=\"font-weight: 400;\"> Not every client is a good fit, and keeping bad clients on your client list will prevent you from making the improvements your business needs to succeed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great clients, on the other hand, elevate your business. They value the services you provide and they recommend you to their friends &#8212; <\/span><b>the relationship should be mutually beneficial. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">The more you focus on attracting your ideal clients and filtering out the bad ones, the closer you will get to a dream client list that makes business better, life easier, and you happier. <\/span><\/p>\n<p><strong>Here are 5 steps to build your dream list. &nbsp;<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><b>#1 ATTRACT THE RIGHT CLIENTS<\/b><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Focus your marketing efforts on ideal clients only.<\/b><span style=\"font-weight: 400;\"> Next time one of your dream clients is in the chair, ask them how they discovered you, what attracted them initially, and why they\u2019ve stuck around. You can use this research to craft your messaging and marketing strategy. The last thing you want to do is use the same marketing tactics that brought you some of your not-so-great clients in the past. <\/span><\/li>\n<li><b>Get referrals from loyal clients.<\/b><span style=\"font-weight: 400;\"> Your ideal clients probably hang around people with similar behaviors, tastes, and who are part of a similar demographic. These are the people you want to target. Reach out to a group of your best clients and offer them an incentive to refer their friends and family. <\/span><\/li>\n<li><b>Update your profile\/website. <span style=\"font-weight: 400;\">When\u2019s the last time you gave your<\/span> <span style=\"font-weight: 400;\">booking page\/website a refresh? It is essentially your virtual storefront, your first-impression to new clients, and it should be working hard for you.<\/span><\/b><\/li>\n<li><b><span style=\"font-weight: 400;\">Use <a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=Build_Your_Dream_Client_List\"><strong>StyleSeat<\/strong> <\/a><\/span><span style=\"font-weight: 400;\">to collect and highlight your best reviews. Upload current photos of you work (you know you\u2019ve made some improvements over the past few months). And, update your bio to include any new skills or certifications. <\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>#2 &nbsp;KEEP YOUR BEST CLIENTS COMING BACK<\/b><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>When you do get booked by great clients,<\/b> <b>don\u2019t lose them. <\/b><span style=\"font-weight: 400;\">Some stylists get so caught up with attracting new clients they forget to nurture the loyal clients they already have. Building trust, communication, and mutual respect can have a huge impact on client retention &#8212; the two best tools to help with that are <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/am-i-annoying-clients-with-emails\/\"><b>email marketing <\/b><\/a><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/improve-your-business-by-taking-better-client-note\/\"><b>client notes. <\/b><\/a><\/li>\n<li style=\"font-weight: 400;\"><b>Use client notes to customize each appointment and make clients feel special. <\/b>K<span style=\"font-weight: 400;\">eep track of important details like birthdays, hair goals, and product preferences. If you use <strong><a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=Build_Your_Dream_Client_List\">StyleSeat<\/a>,<\/strong> you\u2019ll have all this information at your fingertips and you can use it to strengthen your client relationships. Show them you\u2019re listening and that their business is important to you. Give them a unique experience catered to their needs, and they\u2019ll never leave : ) &nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email marketing is a powerful way to stay connected with clients.<\/b><span style=\"font-weight: 400;\"> It helps you stay fresh in their mind and reminds them to book their next appointment. But, if you really want to build trust with clients, remember not to make your emails to salesy. Check out <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/get-more-bookings-with-email-marketing\/\"><span style=\"font-weight: 400;\">Shan Hughe\u2019s tips<\/span><\/a><span style=\"font-weight: 400;\"> for writing great emails that build your reputation and give clients the content they\u2019re actually interested in. <\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3><b>#3 SET CLEAR BOUNDARIES<\/b><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Set clear boundaries and stand your ground.<\/b><span style=\"font-weight: 400;\"> The best way to naturally clear out the clients who are holding you back is to stop making exceptions for them. When you stop bending the rules, one of two things will happen: those bad clients will turn into good clients and they\u2019ll learn to respect your boundaries or some of them will leave you. Remember, this is better for business in the long run. The two simplest ways to start identifying who those bad clients are is to enforce an <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/should-i-charge-for-no-shows-and-late-cancellation\/\"><span style=\"font-weight: 400;\">NSLC policy<\/span><\/a><span style=\"font-weight: 400;\"> and to <\/span><a href=\"https:\/\/www.styleseat.com\/blog\/get-salon-clients-to-stop-dming-you\/\"><span style=\"font-weight: 400;\">stop taking phone calls\/messages<\/span><\/a><span style=\"font-weight: 400;\"> after designated hours. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>No shows are a huge waste of time and money, <\/b><span style=\"font-weight: 400;\">and chronically late clients are killing your business. If you set up a policy on <strong><a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=Build_Your_Dream_Client_List\">StyleSeat<\/a><\/strong>, you can require clients to enter a credit card when they book and get paid for your time if they don\u2019t show up. Clients expect you to show up on time, you should expect the same from them. If they can\u2019t deal and decide to leave, that just makes more room for clients who respect your time. <\/span><\/li>\n<\/ul>\n<p><b>See what one of our readers had to say about setting boundaries in the salon: <\/b><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cI started doing some of what you wrote in the article when I opened my new salon and I was getting pushback from my long-time clients and was feeling a little guilty like I was neglecting my clients. It\u2019s been a year now and I\u2019ve lost my \u201cbad\u201d clients and have gained so many new ones!\u201d &#8212; Angela&nbsp;<\/span><\/p><\/blockquote>\n<ul>\n<li style=\"font-weight: 400;\"><b>Stop taking phone calls. <\/b><span style=\"font-weight: 400;\">Stylists save up to ten hours a week when they let clients book their own appointments. But, we all have old school (or lazy) clients who refuse to do it. Training them to break their bad habit of calling and texting you is really about giving them no other option. Clients who are serious about securing a spot on your schedule will change their ways. Besides, online booking is infinitely more convenient for them, they just don\u2019t know it yet ; ) Check out <\/span><strong><a href=\"https:\/\/www.styleseat.com\/blog\/get-salon-clients-to-stop-dming-you\/\">these tips<\/a><\/strong><span style=\"font-weight: 400;\"> for getting clients to stop messaging you. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>#4 BREAK UP WITH BAD CLIENTS<\/b><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Clients who are rude, late, and break the rules throw off your schedule and stress you out &#8212; they are taking advantage of you. It\u2019s not worth ruining your reputation with other clients because a few bad clients are making you run late and not bring your A-game. <\/span><\/b><\/li>\n<li><b>Use <\/b><a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=Build_Your_Dream_Client_List\"><span style=\"font-weight: 400;\">StyleSeat<\/span><\/a>\u2019<b>s \u201cblock client\u201d tool<\/b><span style=\"font-weight: 400;\"> to make your schedule permanently unavailable for these types of clients. <\/span><\/li>\n<li><b>If they still can\u2019t take a hint, it\u2019s time to break up. <span style=\"font-weight: 400;\">This can be awkward but it\u2019s an important business skill you\u2019ll want to have in your toolkit. You can sit your client down privately, give them a phone call, or send an email. Let them know that you took a look at your client notes and whether they\u2019ve been consistently late, unsatisfied, or disrespectful, you\u2019ve noticed a pattern. Tell them you hold your business to high standards and you have strict guidelines for how you conduct appointments and run your schedule. Include that you no longer feel that you are a good match and that their needs will be better met at another salon. <\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Have more tips for building a dream client list? Let us know in the comments below! <\/strong><\/p>\n<p><b>Learn more about StyleSeat <a href=\"https:\/\/www.styleseat.com\/join?utm_source=Blog&amp;utm_medium=Social&amp;utm_content=Build_Your_Dream_Client_List\">here. <\/a><\/b><\/p>\n<p><b>For more business tips, check out these articles: <\/b><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.styleseat.com\/blog\/difficult-clients-cost-us-money-which-type-do-you-\">Rude Clients Cost us Money; What Type Do You Have <\/a><\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong><a href=\"https:\/\/www.styleseat.com\/blog\/should-i-charge-for-no-shows-and-late-cancellation\">Should I Charge for No-Shows and Late Cancellations? <\/a><\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong><a href=\"https:\/\/www.styleseat.com\/blog\/get-clients-to-book-you-online\">Get Clients to Book Online<\/a><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clients are at the center of everything you do. They have a direct impact on your ability to grow and achieve your goals, and they should be chosen wisely. Not every client is a good fit, and keeping bad clients on your client list will prevent you from making the improvements your business needs to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[115,59],"tags":[61,62,63,64,65,66,68,69,70,71,72,73,74,75,76,77,78,57,79,80,81,82,83,84,85],"class_list":["post-1283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-relationships","category-pros","tag-appointment-reminders","tag-appointment-scheduling-software","tag-barber","tag-block-clients","tag-booking-app","tag-build-your-salon-brand","tag-chicago","tag-client-experience","tag-client-loyalty","tag-client-management-and-scheduling-software","tag-client-notes","tag-how-do-i-get-client-to-book-more-often","tag-independent-stylist","tag-make-more-money","tag-no-show-late-cancellation-policy","tag-online-booking","tag-pre-booking","tag-pro","tag-raise-prices","tag-salon-pricing","tag-service-menu","tag-should-i-use-online-booking-software","tag-styleseat","tag-stylist","tag-what-is-the-best-online-booking-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build Your Dream Client List - StyleSeat Pro Beauty Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.styleseat.com\/blog\/build-your-dream-client-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build Your Dream Client List - StyleSeat Pro Beauty Blog\" \/>\n<meta property=\"og:description\" content=\"Clients are at the center of everything you do. 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