{"id":12127,"date":"2023-03-21T12:04:00","date_gmt":"2023-03-21T12:04:00","guid":{"rendered":"https:\/\/www.styleseat.com\/blog\/?p=12127"},"modified":"2023-03-21T12:04:00","modified_gmt":"2023-03-21T12:04:00","slug":"salon-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.styleseat.com\/blog\/salon-marketing-ideas\/","title":{"rendered":"51 Salon Marketing Ideas To Give You a Competitive Edge in 2023"},"content":{"rendered":"\n

Attracting and retaining clients is one of the most difficult things about being a salon owner. Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base<\/a>, and encourage client loyalty.<\/p>\n\n\n\n

Enhance your online presence<\/h2>\n\n\n\n
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When potential clients are looking for a new salon, you want yours to be easy to find. Thanks to the internet \u2014 from social media platforms to digital marketing \u2014 your business information can literally be at their fingertips. A strong online presence makes it easier for customers to find your location, view available services, browse stylist options and read customer reviews. Drive more people to book salon services<\/a> with the following salon marketing ideas.<\/p>\n\n\n\n

1. Create a Google Business Profile<\/strong><\/h3>\n\n\n\n

Google is undoubtedly the most popular search engine, holding more than 93 percent<\/a> of the market share. Creating a Google Business Profile<\/a> can help you stand out to potential clients by providing details, photos, and reviews of your business where they\u2019re most likely to spot it.\u00a0<\/p>\n\n\n\n

This free tool is also great for sharing business updates with your existing clientele, such as holiday hours or new service offerings. A Google Business Profile will help local clientele find you online<\/a> by pushing your information above out-of-date third-party sites. <\/p>\n\n\n\n

2. Add your business profile on Google Maps\u00a0<\/strong><\/h3>\n\n\n\n

If you\u2019ve already created your Google Business Profile, it\u2019s essential to verify your business listing on Google Maps so clients can easily locate your salon. You can do so by following these steps:<\/p>\n\n\n\n

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  1. Sign in to Google Maps<\/a>.<\/li>\n\n\n\n
  2. Search for your business\u2019s location.<\/li>\n\n\n\n
  3. Right-click on the map to add your business.<\/li>\n\n\n\n
  4. Follow the additional instructions that appear on-screen.<\/li>\n<\/ol>\n\n\n\n

    3. Strive for the first page on Google<\/strong><\/h3>\n\n\n\n

    By leveraging the power of search engine optimization (SEO), you can increase your chances of claiming the top spot when someone searches \u201csalons near me.\u201d<\/p>\n\n\n\n

    You don\u2019t have to be a tech expert to improve your website\u2019s SEO. Some simple ways to land on Google\u2019s first page include:<\/p>\n\n\n\n